COUTURE 2017:

Brand it Like Beckham: Tudor Announces David Beckham as New Brand Ambassador


Shortly before the 2017 Couture watch and jewelry fair kicked off in Las Vegas, one of the exhibiting luxury watch brands, Tudor, made a blockbuster announcement — naming international soccer star, philanthropist, and style tastemaker David Beckham as its new celebrity spokesperson (aka “brand ambassador”) and the face of its “Born to Dare” ad campaign that launched back in March at Baselworld.

David Beckham Wearing Tudor Black Bay S&G
David Beckham wearing the Tudor Black Bay S&G

Beckham, who had in prior years been a celebrity endorser for Breitling, is a well-known and longtime aficionado of timepieces. “Especially as an Englishman I think you really appreciate a nice suit and a nice watch,” the now-retired sporting icon says. “They go very well together.” He discovered Tudor watches through the brand’s “big brother,” Rolex, of which Beckham has several models in his collection. “I was attracted to Tudor by the attention to detail I could see in their watches,” he reveals. “I then learned about the history of the brand. One of adventure, pioneer diving and daring expeditions. I was instantly hooked.”

Beckham is partial to two particular models in the Tudor Heritage Black Bay collection, the recently introduced Black Bay Chronograph (below), a COSC-certified chronograph watch with a Breitling-sourced column-wheel caliber — which we covered extensively here — and another new model, the Black Bay S&G (steel and gold), a vintage-sport watch with a two-tone look.

Tudor Black Bay - Fabric Strap - soldier
Tudor Heritage Black Bay with Fabric Strap

Save

Save

Save

Save

Save

Save

Save

4 Responses to “Brand it Like Beckham: Tudor Announces David Beckham as New Brand Ambassador”

Show all responses
  1. I must echo Silvio F. Bertoli and Salvia in that the watch is hidden in the trash of the tattoos.

    Reply
  2. Sylvio F. Bertoli

    It was a poor choice. Nothing against Beckham as a sportist or a public figure but chosing a man with so many tattoos in his wrist and hand is for sure not the smartest way to put a watch in evidence.

    Reply
  3. Jeroen de jong

    I’m a big fan for years of Tudor, new and vintage and to make David Beckham an ambassador mat be one of the worst choices Tudor made in the last 40 years. Until last year he was with Breitling and it didn’t work. This man doesn’t love the brand or the watch, it’s all about the money. Even for charity he sends a bill for using his name. He only cares about the money and therefore it is a silly and stupid choice.

    Reply
Leave a Reply