Raymond Weil Genève has announced the establishment of its own distribution company in the United States, RW USA Corp. This new company marks a transition from the brand’s stewardship in the United States from Benny Shabtai and Seville Watch Corporation, who has led the brand here for over 33 years.
RW USA Corp. will be headed by Olivier Bernheim, president and CEO of Raymond Weil Genève and the son-in-law of the founder, Mr. Raymond Weil. Joining him will be his two sons Elie and Pierre Bernheim, the grandsons of the founder. The new company will remain headquartered at 635 Madison Avenue in New York City. “We wish to thank Benny for his help establishing and developing Raymond Weil in the United States and his commitment to our brand for many years”, Bernheim said. Raymond Weil sales employees from Seville Watch Corporation have been offered new positions at RW USA Corp. to continue the brand’s success story in the U.S.
The goal of the operational change is to build a stronger U.S. business that is consistent with the brand’s record of spectacular and constant growth in every other market. Over the short-term, the new company will be very active to offer the brand’s key partners the best selection of products for the crucial holiday season and appropriate marketing support.