Oris Creates U.S. Subsidiary, Names V.J. Geronimo CEO


Oris SA has established a new U.S. and Caribbean subsidiary, Oris Watches USA, and named V.J. Geronimo as the chief executive officer. Effective September 1, the new subsidiary will take over U.S. distribution from Hawthorne, N.Y.-based Oris USA, Inc., headed by Mark Wasserman. Oris officials said the move reflects a decision to exercise greater control over distribution in the U.S. market.

Geronimo is an 18-year industry veteran who previously served as a vice president at LGI Network, a market research company that provides sales data on luxury watches and jewelry. LGI was acquired by NPD Group in May. Prior to LGI, Geronimo directed the New England territory for Victorinox Swiss Army, and he held various positions at the Movado Group.

About Mike Disher

Mike Disher's interest in watches dates to 1972, and he caught the internet bug in 1997. In 1999 he combined these interests by joining TimeZone.com as its first full-time employee, and later that year attended his first Basel Fair. Disher managed TZ from 2000-2007, and joined WatchTime in 2008.

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