Hublot has announced that it has been selected by Presence Switzerland in the Swiss Federal Department of Foreign Affairs (FDFA) to be the watch partner of the Swiss Pavilion at the World Expo 2012, which will take place over 3 months, between 12th May and 12th August 2012, in the South Korean coastal city of Yeosu.
Having already partnered in the “Sommet de la Francophonie” French language summit in Montreux 2010, the FDFA and Hublot are continuing their collaboration, this time to help promote Switzerland on an international scale.
“It is an immense privilege to work with the Confederation to promote Switzerland to the entire world,” said Jean-Claude Biver, Chairman of Hublot. “It is the greatest of honors and I would like to recognize and pay tribute to the teams who are working in Bern every day to spread the values of our country. Their work is incredible and highly worthwhile, and I promise that Hublot will once again live up to their ambitions.”
The theme of the YEOSU World Expo 2012 is “The living ocean and coast.” Around eight million visitors are expected. The Swiss Pavilion, which was created by the team Steiner Tamschick Nüssli and which will be managed by Presence Switzerland, will highlight the Swiss glaciers as the guardians of the primordial water, but will also showcase Switzerland’s responsibility for protecting and re-establishing the purity of the water. In keeping with this theme, Hublot’s Oceanographic 4000 divers’ watch — described by the company as a symbol of Switzerland’s innovative and high tech watchmaking expertise, and sponsored by the prestigious Monaco Oceanographic Museum — will be on display in the Swiss Pavilion.
Hublot stated that it was not only proud to play a role in the promotion of Switzerland across the world, but also delighted to reaffirm its commitment to sustainable development and environmental responsibility and respect.