Fossil Goes Upscale With New Swiss-Made Watches


Fossil Swiss-made chronographTexas-based Fossil, Inc., known for its range of low-priced, mass market wristwatches and accessories, has launched a new collection of Swiss-made timepieces, the first from the brand to include Swiss movements, including some mechanicals, with prices ranging from $695 to $995.

The new Fossil Swiss collection is comprised of three models, an Automatic with a mechanical movement, and a Chronograph and Day-Date model with Swiss quartz movements. All of the watches have five-piece case constructions and double-domed, scratch-resistant sapphire crystals. The dials are also domed and feature applied numerals at the 12 o’clock and 6 o’clock positions and applied rectangular indices. The hour, minute, and second hands are slightly curved. Each of the watches is offered with either a full-grain genuine leather strap or a stainless steel three-link bracelet; several strap colors as well as dial color options are available. The Automatic models, whose cases measure 38 mm, have sapphire exhibition casebacks that offer a view of the movements (Fossil has not provided the details on the movements other than their Swiss origin.)

Fossil Swiss Automatic timepiece FSW-1000

Fossil Swiss Automatic timepiece FSW-1002
Fossil Swiss Automatic timepiece FSW-1003The Fossil Swiss Chronograph models (with 45-mm cases) have a tricompax dial design, which includes a center-mounted stop-seconds hand, a minutes-counter subdial at 9 o’clock, an hour counter subdial at 6 o’clock, running seconds on a subdial at 3 o’clock, and a tachymeter scale on the outer edge of the dial. The Day-Date models (no photos available) resemble the automatics, but have 43-mm cases and their dials include an aperture for the day and date at 3 o’clock.

Fossil Swiss Quartz Chronograph FSW-7000

Fossil Swiss Quartz Chronograph FSW-7003
Fossil Swiss Quartz Chronograph FSW-7005

 

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  1. These are almost surely Ronda movements; Fossil’s parent company is launching Shinola (Detroit-assembled watches) in a partnership with Swiss Ronda. Good on ya Fossil. Doing the right thing all around.

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  2. do you actually think this will be successful. Fossil already has an established market and “Branding”. They should have did it like citizen when they came out with the “Campanola” collection.

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