Eberhard Names Swiss Watch Consultants Exclusive North American Agent

Eberhard

Eberhard has announced the signing of an agreement with Swiss Watch Consultants LLC to become the exclusive agent for the Eberhard & Co. brand for the U.S., Canadian and Caribbean markets. Eberhard is known as the manufacturer of the patented Chrono 4 and 8 Jours families of timepieces.

Mario Peserico, General Manager of Astor Time Ltd., worldwide distributor of Eberhard & Co. Swiss watches, said “The Agreement is part of a development project aimed at increasing the brand’s name recognition in the North American market as well as a collaboration based upon a mutual passion that will be a major tool utilized to communicate the Eberhard & Co. brand’s values.”

According to Peserico, Astor Time Ltd. is “delighted to have completed this arrangement with Swiss Watch Consultants LLC because it reunites the company with Mr. Norm Kushner, president of Swiss Watch Consultants LLC, a long time veteran of the Swiss watch industry who had previously worked with the Eberhard & Co. brand.”

The reintroduction of the brand into the North American markets will begin immediately to take maximum advantage of the holiday selling season this year. “Our growth pattern will be pragmatic in an effort to maintain the Eberhard & Co. brand’s prestige and maximize profits for our retail partners”, said Kushner.

In addition to the Chrono 4 and 8 Jours families, Eberhard & Co. also features the Tazio Nuvolari collection of chronographs as well as the Extra-fort collection of classic designs, and the new women’s collection Gilda.

Swiss Watch Consultants LLC is a multi-brand distributor of fine Swiss watches manufactured by independently owned Swiss concerns.





About Mike Disher

My name is Mike Disher and I am WatchTime's technical editor. My interest in watches dates to 1972 and I caught the internet bug in 1997. In 1999 I combined these interests by joining TimeZone.com as its first full-time employee, and later that year I attended my first Basel Fair. I managed TZ from 2000-2007, and in 2008 I joined WatchTime.

Comments

  1. Karl Schmitz says:

    Glad to hear there\'s now a U.S. Eberhard & Co. presence! Best of luck.

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