The Britains are Coming: Burberry’s New Watch Collection
Written by Mark Bernardo,
The Britain Automatic Power Reserve (Ref. BBY1000) contains a Soprod 9040 movement with a 40-hour power reserve; the power reserve indicator is a semi-circular subdial above the 6 ‘clock position. The dial color is matte gunmetal and the stainless steel case has an ionized gunmetal finish. The case has fine vertical brushing and beveled edges. At 47 mm in diameter, it is also larger than the Automatic cases. The hands are treated with Burberry’s custom-made trench-colored Super-LumiNova, which matches the color of the alligator strap. Price: $3,995.
Burberry uses a Swiss quartz movement for the Chronograph (Ref. BBY1103), a Ronda 5040.D. The watch’s color scheme is primarily matte black, which is used for the dial, the rubberized alligator strap and the ionized finish on the case. The solid steel caseback is screwed down by hand. The case is 47 mm, and the Super-LumiNova on the hands is off-white. Price: $1,895.
The smallest, most feminine model (Ref. BBY1400) is 38 mm in diameter and contains a Swiss-made Ronda 703 quartz movement. A simple three-hand with a small seconds subdial, the model has a case set with 124 full-cut diamonds. The dial, in Burberry’s trench color, has a sunray finish. The alligator strap is also trench-colored. Price: $4,995.
“When we first began creating the Britain, we knew that we wanted a watch based on the same design principles and craftsmanship as our iconic trench coat,” Christopher Bailey states in the press release for the new collection. “The Britain marries our heritage and functional design values with modernity and innovation, creating a watch that is as elegant as it is relaxed.”