Inside Basel-Geneva 2012 — Bigger, More Luxurious and Filling Up Fast

Inside Basel-Geneva logoWatchTime and noted watch collector Jeff Kingston are teaming up once again in 2012 to present the seventh annual series of the popular “Inside Basel.Geneva” events, which this year will all take place in five-star hotels and private clubs and will feature more watch brands than ever before. Held in five cities throughout the U.S., several of the events are already close to being sold out.

As in previous years, this year’s IBG events will feature a cocktail reception and watch exhibition, with wine, Champagne, and hors d’oeuvres, in which guests can see and try on watches from the exhibiting brands and meet brand representatives. This year, this portion of the evening will feature live musical accompaniment and will include as many as 17 luxury watch brands, from established industry giants to independent boutique watchmakers. (The roster of confirmed exhibitors is below.)

IBG brand logos

After the two-hour cocktail reception, guests will file into an elegant dining room for a multimedia presentation by Kingston, who will reveal and discuss the horological highlights from the watch fairs in Basel and Geneva. WatchTime and Kingston are planning added features this year, including short documentaries on several watchmaking topics and a discussion between Kingston and WatchTime editor-in-chief Joe Thompson.

During the presentation, guests will be treated to a three-course dinner, each created exclusively for that venue’s event, accompanied by sommelier-chosen wines. After dinner, for the first time at IBG, there will also be a Scotch whisky tasting sponsored by the Dalmore.

WatchTime Inside Basel Geneva event

Guests mingle and view watches at Inside Basel.Geneva

WatchTime Inside Basel Geneva guests

Watch enthusiasts get up close and personal with brand representatives and their watches

WatchTime Inside Basel Geneva-Jeff Kingston

Jeff Kingston addresses the crowd at dinner

The cities holding IBG events this year are Chicago, Philadelphia, New York, San Francisco and Los Angeles. Anyone wishing to experience this unforgettable night with fellow watch collectors and aficionados should make haste. The events routinely sell out, and this year’s bigger, more luxurious show is already generating a great deal of interest. You can find dates, see more photos from past events, and order tickets for the event by clicking here.

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About Mark Bernardo

Mark Bernardo is the digital media editor of WatchTime magazine, responsible for developing and overseeing the editorial content on as well as for WatchTime's tablet editions for the iPad, Nook, and Kindle. As WatchTime's managing editor, from 2006 through 2011, he has written about numerous watch companies from major brands like Omega, TAG Heuer and Piaget, to exclusive artisan lines such as Jean Dunand, De Bethune and DeWitt. Prior to joining WatchTime, he was the editor of Smoke, a lifestyle magazine for cigar enthusiasts, whose beats included cigars, watches, cars, wines and spirits, celebrities, men's fashion, and other subjects, and has written about luxury items for a variety of men's-interest publications, including Robb Report, Robb Report Motorcycling, Stratos, Worth, and Bloomberg Markets.


  1. John Clifford says:

    How can I get a ticket for the S.F. IBG event in October 2012? When is the exact date,time, address & cost? What all is happening? Are their horsdourves and beverages served? If so, is there an additional charge? Is it possible to purchase a watch at the event? What, if any, other things will be going on that I should be prepared for? Is parking provided for the event? What is the cost? Sorry, this is my first time attending a watch show and I\'d like to be as prepared as I can. I\'m very excited to see what watches will be on display! Thanks, John Clifford

    • Jason Francisco says:

      Date/cost info can be found here:
      There are Hors d\'oeuvres and drinks during the cocktail portion, followed by a dinner.
      For SF there is valet parking. And you are able to purchase watches at the show, too. Hope to see you there!

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