In anticipation of the upcoming Baselworld fair, TechnoMarine has unveiled two new watches to be showcased at the event. Technomarine is adding to its Steel Evolution line with the Steel Evolution Carbon. The watch features a stainless steel case covered in lightweight carbon fiber, and also has carbon fiber incorporated into some of TechnoMarine’s signature [...]

 

If watch advertising is a barometer of the health of a market — and it is — then the U.S. watch market is bouncing back after the catastrophe of 2009. Spending on watch advertising in the United States jumped 16 percent in 2011 to $365.8 million, indicating that the watch market here is improving. The [...]

 

The Board of TechnoMarine SA has announced the appointment of Jacques-Philippe Auriol as Chief Executive Officer of TechnoMarine SA with immediate effect. Since 2007, Mr. Auriol has been developing consulting business specializing in luxury goods strategy and distribution. Jacques-Philippe Auriol joined Cartier in 1981. During the following years, he took on diverse marketing and commercial [...]

 

TechnoMarine made a big splash a decade ago. A new team is hoping to do it again. The image of (left to right) Christian Viros, Vincent Perriard, and Steven Cohen, nearly up to their necks in water, is designed to make us wonder what these three bobbing Pep Boys are up to. The image is [...]

 

Vincent Perriard has been appointed CEO of TechnoMarine. Perriard has held several leadership positions in marketing, product development and general management at brands such as Audemars Piguet, Hamilton (Swatch Group) and most recently as global president at Concord, where the brand was re-launched in 2007 and the C1 Quantum Gravity won the design award at [...]