There is no shortage of celebrities, many of them celebrity athletes, who serve as “brand ambassadors” for watch brands, appearing in ads and attending events wearing their watches. However, a few of these big-name stars go the extra mile, giving input and often even becoming involved in the design process, for special watches to which [...]

 

Alexander Linz of Watch Insider met with TAG Heuer CEO Jean-Christophe Babin at Baselworld to discuss the new watches being presented by the brand. Linz offers a hands on look at new Tag Heuer watches including the Carrera MikroPendulumS and the Carrera Calibre 36 Chronograph Flyback. To hear the audio interview with Babin and get [...]

 

My fourth day of reporting from the Baselworld watch fair, I got a look at new watches from a variety of brands, from boutique producers like Cuervo y Sobrinos and Ulysse Nardin to industry giants Rolex and TAG Heuer. If you’ve been following our Baselworld coverage on WatchTime.com, you’ve probably already seen many of the [...]

 

TAG Heuer Watches: The True Story behind the TAG Heuer Carrera, TAG Heuer Formula 1 and other Legendary TAG Heuer Brands If you love TAG Heuer watches, you’ll be reading this free report in the next few minutes… Take a look inside Jack Heuer’s inventive genius. Dear Fellow Watch Lover, So you think you know everything [...]

 

In this watch test feature from our December 2008 issue, writer Jens Koch and photographer Nik Schölzel pit modern versions of two iconic 1970s chronographs — the TAG Heuer Monaco and the Breitling Chono-Matic — against each other in a challenge of retro sports watches. The generation that came of age in the 1970s loves [...]