At the recent Grand Prix Monaco, IWC announced the addition of Formula One drivers Lewis Hamilton and Nico Rosberg of the Mercedes AMG Petronas Formula One Team as official “Friends of the Brand.” This further cements the relationship between IWC and the Mercedes AMG Petronas Formula One Team, after the watch manufacturer was appointed as [...]

 

In this triple-feature watch test from our October 2010 issue, writer Alexander Krupp and photographer Nik Schölzel test a trio of entry-level timepieces from Rolex, IWC and Panerai that offer an entrance into the luxury-watch world for a relatively modest price. Not everyone with a passion for watches also has a fat wallet. Fortunately, most [...]

 

IWC mingled with movie stars at the Cannes International Film Festival last weekend, hosting an exclusive “For the Love of Cinema” dinner on May 19th. About 200 guests were in attendance, including actors and “friends of the brand” Naomi Watts and Christoph Waltz. Hollywood screenwriter Alan Trustman, known for classic films such as “The Thomas [...]

 

There is no shortage of celebrities, many of them celebrity athletes, who serve as “brand ambassadors” for watch brands, appearing in ads and attending events wearing their watches. However, a few of these big-name stars go the extra mile, giving input and often even becoming involved in the design process, for special watches to which [...]

 

IWC upgraded its Ingenieur collection of sports watches this year, incorporating design touches inspired by the brand’s new partnership with the Mercedes-Benz AMG Petronas Formula One racing team. Among the new models in the line is the Ingenieur Chronograph Silberpfeil, which pays tribute to a classic race car. The Chronograph Silberpfeil is named for the [...]