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Bell & Ross

The Bell & Ross BR-X3 Micro-Rotor: Case and Movement as One - A square case reimagined as a movement platform
Bell & Ross dissolves the case and movement into a single unit. The BR-X3 Micro-Rotor is built 99 times – and is structurally hard to ignore.
4 minutes
May 5, 2026
It's Hip to be Square: A Spotlight on Bell & Ross - How a Shape Took Bell & Ross’s Success to the Next Level
From cockpit instruments to contemporary icons, Bell & Ross’s square watches transformed an unlikely shape into one of modern watchmaking’s most recognizable design signatures.
6 minutes
May 5, 2026
Introducing the Bell & Ross BR-05 Blue Diamond Eagle 36 mm - Inspired by the Aquila constellation
With a diamond-set aventurine dial depicting the Aquila constellation, Bell & Ross expands its BR-05 line with a smaller, jewelry-oriented interpretation of its signature “round in a square” design.
3 minutes
Mar 25, 2026

Thoroughbreds for the Race Track: Eight Must-Know Racing Watches

Some watches are created with a need for speed — life in the fumes of high-octane race fuel and the chase to get to that checkered flag first. These are the horological thoroughbreds for the race track.
3 minutes
Mar 10, 2026

Introducing the Bell & Ross BR-05 Grey Mirror Steel - Polished Steel as a Design Statement

With the BR-05 Grey Mirror Steel, Bell & Ross introduces a strikingly pure interpretation of its urban sports watch. Limited to just 250 pieces and available exclusively through the brand’s boutiques, this special edition places polished stainless steel firmly at the center of attention.
3 minutes

Navigating Through Time and Space: Meet the Bell & Ross BR 03 GMT Compass

Compass functionality meets dual-time-zone capabilities in this limited edition run of 500 pieces.
3 minutes
Nov 11, 2025

7 New Releases Seen At WatchTime New York 2025

From Zenith’s sapphire-cased tourbillon to Ming’s titanium Polymesh bracelet, WatchTime New York 2025 continues its milestone 10th anniversary with standout launches from seven leading brands including Bell & Ross, G-SHOCK, Glashütte Original, Norqain, and more.
4 minutes
Oct 18, 2025
WTNY25: Nine Highlights You Can’t Miss
As WatchTime New York celebrates its 10th anniversary, nine standout timepieces from Breguet, Arnold & Son, Czapek, Ulysse Nardin, Blancpain, Bell & Ross, Frederique Constant, Glashütte Original, and G-SHOCK headline this year’s lineup at Gotham Hall.
6 minutes
Glow-in-the-Dark Watches: 5 Timepieces That Light Up the Night
From Omega’s UV-reactive Ultra Deep to Bell & Ross’s glowing composite case, these five watches shine long after sunset. Discover standout lume designs from Citizen, Arnold & Son, Micromilspec, and more.
4 minutes
Aug 12, 2025
Field Ready: The Complicated Story of the Simple Field Watch - FEATURE
How the field watch journeyed from saving lives in the hellish trenches of World War I to decorating the wrists of fashionably rugged-looking civilians a century later is a rather befuddling tale. In this feature from the WatchTime archives, correspondent Allen Farmelo takes us through it.
11 minutes
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