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Audemars Piguet

Old is not enough: What really matters when buying a vintage luxury watch
Between Myth and Market Value – a Buyer's Guide for a Mature Market Segment
10 minutes
May 21, 2026
Royal Chaos: When a Swatch Drop Becomes a Global State of Emergency
Days of camping, fainting spells, fistfights — and resale prices reaching $8,000. What's really going on?
6 minutes
May 16, 2026
Genius or a Letdown: What Collectors and Industry Insiders Really Think of Swatch × Audemars Piguet
Enthusiasm, scepticism from collectors, and sharp strategic analysis from industry observers — the reaction for Audemars Piguet x Swatch is remarkably nuanced.
4 minutes
May 16, 2026

Bye Bye Labubu and Hermès Charms: The Royal Pop Is the New It-Object for Your Bag

Why the new Swatch x Audemars Piguet isn't just a pocket watch anymore.
5 minutes
May 13, 2026

Swatch x Audemars Piguet: The $400 Royal Oak Exists. It Fits in Your Pocket.

Audemars Piguet just put its most iconic design in a pocket watch made by Swatch. The watch world will never be the same.
5 minutes
May 12, 2026

Pop, Plastic, Practicality: Revival of the Revolutionary Swatch Concept of the 1980s

The innovative system with which Swatch and Audemars Piguet are set to shake up the Watch World.
4 minutes
May 12, 2026

Swatch x Audemars Piguet: "Royal Pop" Is Official

Swatch x Audemars Piguet: "Royal Pop" officially confirmed — the story behind the new collaboration, and when does it hit the market?
4 minutes
May 10, 2026
Is Swatch Teasing Its Next MoonSwatch-Level Collaboration? - This could be big
Swatch has begun teasing a new release for May 16, with cryptic “X Swatch” messaging, pop-art visuals, and speculation pointing in several directions — including, perhaps optimistically, Audemars Piguet.
4 minutes
Audemars Piguet 2026: Three Timepieces, Three Craft Concepts - Watches and Wonders 2026
Audemars Piguet introduces the Atelier des Établisseurs, drawing on the historical établissage system to present three highly artisanal creations— Galets, Nomade, and Peacock— each uniting traditional crafts like engraving, enameling, and hand-skeletonization with modern calibers.
5 minutes
Apr 18, 2026
Five Green Watches for St. Patrick’s Day - A shamrock for your wrist
From deep forest tones to bright emerald sunbursts, green dials add a fresh splash of color to the wrist. Just in time for St. Patrick’s Day, we highlight standout watches that wear the festive hue with style.
6 minutes
Mar 17, 2026
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