This week it’s time for Part II of our 2011 Year in Review Quiz. Have you been taking notes? Celebrate the end of 2011 with this little quiz, where we present 12 questions about news stories from the past year. As always, the answers appear at the end. And remember, your term papers are due next week. Good luck! … [Read more...]
Tiger Woods Signs Endorsement Deal with Rolex
October 5, 2011 By 1 Comment
Today Tiger Woods and Rolex announced a new partnership that marks the return of Woods to the world of big-time endorsements. The deal follows TAG Heuer's August decision to drop Woods as an ambassador, and it is the first major endorsement deal for Woods since the downfall that began in November, 2009. … [Read more...]
TAG Heuer Drops Tiger Woods
August 8, 2011 By 2 Comments
Bloomberg is reporting that TAG Heuer ended its endorsement relationship with Tiger Woods when his contract expired last month. Woods's agent Mark Steinberg confirmed in an e-mail to Bloomberg that the agreement has ended. … [Read more...]
Beyond Tiger: Watches, Celebs, and Scandal
December 28, 2009 By Leave a Comment
If, in the wake of the Tiger Woods scandal, you were wondering about the status of his endorsement deal with TAG Heuer, you need only check the company’s Web site for the answer. As this is written, the TAG Heuer home page features a statement from brand CEO Jean-Christophe Babin that “The partnership with Tiger Woods will continue,” while acknowledging that the use of his image in certain … [Read more...]
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