TAG Heuer

TAG Heuer

TAG Heuer was established in 1860 as the Uhrenmanufaktur Heuer AG in Switzerland. The TAG Group acquired Heuer in 1985 and rebranded the company to TAG Heuer. Luxury group LVMH (Bulgari, Zenith, Hublot, Louis Vuitton) acquired TAG Heuer in 1999. The words TAG Heuer stand for Techniques d'Avant Garde and the founders name (Heuer). In the early 20th century Heuer's timepieces could be found in cars, planes and boats as clocks and timekeeping instruments. This line has been refreshed in the 1960s and discontinued the instruments 20 years later. Heuer also produced watches for high-speed sports events, many of these watches are still in use today and set standards for the whole industry. Among the prominent TAG Heuer brand ambassadors are Ayrton Senna, Cristiano Ronaldo, Tiger Woods, Leonardo DiCaprio, Brad Pitt, Maria Sharapova, Uma Thurman, Fernando Alonso, Lewis Hamilton, Cameron Diaz. Among the notable TAG Heuer watches are the TAG Heuer Carrera, TAG Heuer Grand Carrera, TAG Heuer Monaco, TAG Heuer Link, TAG Heuer Calibre 1887, TAG Heuer Calibre 16, TAG Heuer Calibre 17, TAG Heuer Mikropendulums. WatchTimes watch database has all TAG Heuer price infos, there you will find out whether you own a TAG Heuer replica or fake TAG Heuer watch. For TAG Heuer repair infos or TAG Heuer service requests please refer to certified dealers or TAG Heuer directly (where you will also find the the TAG Heuer watches price list). TAG Heuer watches prices range from under $1,000 to more than $10,000. Among the most favorite models are TAG Heuer watches for men (also know as TAG Heuer men's watch). While some collectors look for TAG Heuer watches ebay or TAG Heuer watches Amazon, it is not recommended to buy the watches there for authenticity reasons. WatchTime covers the latest Tag Heuer watch news and reviews of TAG watches, TAG Heuer prices included for many TAG Heuer watches, We cover TAG watches for men as well as for TAG Heuer for ladies, including the TAG Heuer Link watch and TAG Heuer Aquaracer watches (the quintessential TAG Heuer dive watch). If you are seeking information on TAG men's watches and TAG women's watches, automatic watches or quartz, WatchTime magazine has it on the TAG Heuer watches page.

Reversible Watches: The One You Know and Others You Don’t

Cartier Basculante - angle

For many people, a watch is not only an accessory that tells time; after all, numerous other devices surrounding us can do that today. It is also a piece of art, jewelry, perhaps a status symbol — … [Read more...]

5 Affordable TAG Heuer Watches for New Collectors

affordable tag heuer

When it comes to automobile races and the precision chronograph watches that time them, TAG Heuer is the name most enthusiasts think of. Let’s take a look at five models that are available in stores … [Read more...]

Watch Test: TAG Heuer Carrera Calibre 1887 vs. Tudor Heritage Chrono Blue

Tudor vs. TAG Heuer

One sporty chronograph, the TAG Heuer Carrera Calibre 1887 Jack Heuer Edition, meets another, the Tudor Heritage Chrono Blue, in this comparative watch test. All original photos are by WatchTime's Nik … [Read more...]

Blackout: 17 Black-on-Black Watches

Blancpain Fifty Fathoms Bathyscaphe Flyback Chrono

Blue-on-blue isn't the only popular watch-color trend of recent years. "All-black" watches, with ebony-colored cases, dials, and straps, have also remained popular. Nearly every watch brand, from … [Read more...]

Need for Speed: 13 Watches Inspired by Auto Racing

Chopard Superfast Chrono - front

The worlds of watchmaking and automobile racing have shared a strong connection for decades, with racing and high-performance cars often serving as a direct inspiration for watches, including classic … [Read more...]

Before the Connected Watch: 10 Things to Know About TAG Heuer

Steve McQueen Heuer Monaco

TAG Heuer is one of the world’s leading luxury watch brands, offering a strong history of innovation, deep connections with sports timing and automobile racing, and more recently, a series of … [Read more...]

Vintage Eye for the Modern Guy, Part 14: Patek Philippe Perpetual Calendar Chronograph

Patek Philippe Perp Calendar Chrono - vintage

This week we take a look at an original, ground-breaking watch from the 20th century: the Patek Philippe Perpetual Calendar Chronograph. This series — really, more of a dynasty — is founded upon … [Read more...]

The WatchTime Q&A: Jean-Claude Biver on the TAG Heuer Connected Watch

Jean-Claude Biver - Interview - LVMH

The biggest news in the watch world this week was the launch of the TAG Heuer Connected, a "smartwatch" developed by the Swiss brand in partnership with Google and Intel. (Click here for our detailed … [Read more...]

Countdown: The Top 7 Iconic Chronograph Watches

Rolex Daytona

From my blog, Fratellowatches.com, I offer up my personal list of Seven Iconic Chronograph Watches. If you don’t count the date feature, the chronograph is probably the most popular complication for … [Read more...]

TAG Heuer Launches TAG Heuer Connected Smartwatch with Intel & Google

TAG Heuer Connected - smartwatch

Swiss watchmaker TAG Heuer officially threw its hat into the smartwatch ring today with the launch of the TAG Heuer Connected watch — first announced at this year's Baselworld — a revolutionary … [Read more...]

Vintage Eye for the Modern Guy, Part 13: TAG Heuer Carrera

TAG Heuer Carrera - VIntage

When Jack Heuer (distinguished former CEO) took control of Heuer (now TAG Heuer) in 1962, he set out to build a legacy. Luckily for the brand, he followed through on that goal soon into his tenure, … [Read more...]

Comparison Test: TAG Heuer Monaco vs. Breitling Chrono-Matic

TAG Heuer Monaco-Breitling Chrono-Matic watches

In this watch test feature our writer Jens Koch and photographer Nik Schölzel pit modern versions of two iconic 1970s chronographs — the TAG Heuer Monaco and the Breitling Chono-Matic — against … [Read more...]

Temptations by Escapement: TAG Heuer Monaco V4 Phantom

TAG Heuer Monaco V4 Phantom - CU

What’s in a name? The selection of a brand name can sometimes prove fundamental to a product’s success. I concede that in a former life I was a marketing professional and researched the … [Read more...]

Speed Dreamin’: Testing the TAG Heuer Carrera 1887 (With Video)

TAG Heuer Carrera 1887 front

A few years ago, TAG Heuer introduced a new version of its racing-inspired Carrera watch with a brand-new movement. WatchTime took the watch, the TAG Heuer Carrera 1887, for a spin. Click here for the … [Read more...]

Back is Beautiful: 11 Luxury Watch Wallpapers

Breitling for Bentley B05 Unitime

Discover the latest edition of our popular series of "Back is Beautiful" photo features, which showcases fine mechanical watches that are as intriguing from the back as they are from the front. Click … [Read more...]

Tom Brady Joins TAG Heuer as Brand Ambassador at Carrera Heuer 01 Launch

Tom Brady - TAG Heuer brand ambassador

TAG Heuer officially rolled out its new Carrera - Heuer 01 collection at a New York City launch event on October 13 and also made an additional surprise announcement, introducing New England Patriots … [Read more...]

First Watch: U.S. Presidents and Their Timepieces

John F. Kennedy with Omega Ultra Thin

With the race for the 2016 presidential primaries already off and running, we felt it was the perfect time to share this feature on presidents and their watches from the WatchTime archives (December … [Read more...]

Vintage Eye for the Modern Guy, Part 8: Zenith El Primero

Zenith El Primero

In this week’s edition of Vintage Eye for the Modern Guy (you can check out part 7 here), we come to a watch with possibly one of the best and most widely used luxury movements to date: the Zenith … [Read more...]

Dive Watch Test: Omega Seamaster Planet Ocean 600M Co-Axial


Our editors went 11 feet under water to test various divers' watches for legibility, ease of use, and toughness in actual diving conditions. One of these watches was the Omega Seamaster Planet Ocean … [Read more...]

Feeling Blue: 21 Watches With Blue Dials and Blue Straps

TAG Heuer 1887 Carrera Chronograph

Blue watches are one of the growing style trends seen in the watch world in the past few years — and on display at the watch shows in Switzerland and in the U.S.A. —, with blue-on-blue dial-strap … [Read more...]

Close-Up: TAG Heuer Carrera with GMT and Big Date

TAG Heuer Carrera Calibre 8 GMT

The iconic TAG Heuer Carrera turned 50 in 2013, inspiring the brand to release a slew of new Carrera models at subsequent Baselworlds — most of them, like the original Carrera, chronographs. … [Read more...]

Dive Watches 101: The Basics of the Rotating Divers’ Watch Bezel

Citizen Promaster 1000 bezel - submerged

In this article in our series on the basics of divers' watches, DiveintoWatches.com takes on what is probably most distinctive element of a dive watch: the rotating bezel. … [Read more...]

Vintage Eye for the Modern Guy Part 3: TAG Heuer Monaco

TAG Heuer Monaco

When you think of TAG Heuer, what do you think of? Racecar drivers? That funky red-and-green logo? Sports watches? Possibly all of these things cross your mind, but for many of us it's all about the … [Read more...]

Tough Timers: 10 Watches for Extreme Conditions

Breitling Emergency II - Orange dial

Mechanical watches are delicate pieces of machinery that can be thrown off kilter if the proper precautions aren't taken. Magnetic fields, extreme temperatures, and shocks are among the risks watches … [Read more...]

Hamilton Pan Europ H-30

Hamilton Pan Europ H-30

At last year's Baselworld, Hamilton introduced a contemporary version of its Hamilton Pan Europ, one of the very first wristwatches equipped with an automatic chronograph movement, introduced in 1971. … [Read more...]

Watch Test: TAG Heuer Monaco Calibre 11 Edition Steve McQueen

TAG Heuer Monaco Calibre 11 Edition Steve McQueen

The Monaco Calibre 11 Edition Steve McQueen, an updated version of the watch McQueen wore in the movie “Le Mans,” has racing written all over it. Did it take the checkered flag in our test?  Find … [Read more...]

Star Time: 13 Celebrity-Branded Sports Watches

EMINEM wearing a Casio G-Shock Eminem edition at Casio's "Shock the World" Event

There is no shortage of celebrities, many of them celebrity athletes, who serve as "brand ambassadors" for watch brands, appearing in ads and attending events wearing their watches. However, a few of … [Read more...]

Fratello Classics: My Top 10 Chronograph Watch Movements; What Are Yours?

Omega Caliber 9300

A while back, I wrote an article on my top 5 iconic chronograph watches. Some of you readers wondered why Zenith wasn’t in there. Quite simply, it didn't make my personal Top 5. However, I do love … [Read more...]

The Wearables Arrive: The Scoop on All the New Smartwatches From Baselworld 2015

Frederique Constant Horological Smartwatch

According to an old joke, Albert Einstein once said that he wanted to die in Switzerland, not elsewhere, “because everything happens 20 years later there.” This year, Baselworld proved Einstein … [Read more...]

Rolex, Omega… Pulsar? New James Bond Watch Exhibit Focuses on the Quartz Era

James Bond Seiko

To readers of Ian Fleming's original James Bond novels and those who fondly recall the early Sean Connery films, Agent 007 will always be a Rolex man. To younger fans, who've known no cinematic Bond … [Read more...]