All Entries Tagged With: "TAG Heuer"
TAG Heuer to Supply Watches and Eyewear for Oracle Racing’s America’s Cup Defense
TAG Heuer and Oracle Racing have announced a partnership that will see the Oracle Racing crew outfitted with TAG Heuer watches and eyewear during the America’s Cup World Series and the 34th America’s Cup, the finals of which will take place on San Francisco Bay in September, 2013.
TAG Heuer Drops Tiger Woods
Bloomberg is reporting that TAG Heuer ended its endorsement relationship with Tiger Woods when his contract expired last month. Woods’s agent Mark Steinberg confirmed in an e-mail to Bloomberg that the agreement has ended.
TAG Heuer’s First U.S. Boutique: The Store, and the Story Behind It
TAG Heuer formally opened its first-ever USA boutique with a ribbon-cutting ceremony at Crystals at CityCenter in Las Vegas on June 2. Attendees included TAG Heuer worldwide CEO Jean-Christophe Babin and Philippe Pascal, president of the LVMH Watch & Jewelry Group. WatchTime spoke with both. We look at the store, and the strategy behind it.
TAG Heuer Launches New Link Collection
Originally launched more than 20 years ago, the Link is one of TAG Heuer’s iconic collections, and now the brand is launching a new, redesigned collection that brings this brand emblem to a new level. Offered in a variety of styles, from a three-hand quartz model to an automatic chronograph, the new Link maintains the codes of the past while carving a new aesthetic. Find prices and availability inside.
TAG Heuer Carrera Heritage Collection
In 1963 Jack Heuer started work on a new chronograph designed for drivers and motor-racing enthusiasts. A life-long fan of the sport himself, he knew what it was needed: a wide-open, easy-to-read dial and a shock-resistant and waterproof case tough enough for road wear. The following year he launched the result, a mechanical, manual-wound chronograph called the Carrera.
Watch the TAG Heuer “Project Apollo” Press Conference
On March 23, TAG Heuer announced “Project Apollo” – a new watch they call a game-changing new concept in very high-frequency chronograph technology. You can watch the press conference, conducted by CEO Jean-Christophe Babin, here on WatchTime.com. You can also access it in our “WT Events” navigation menu.
Watch the TAG Heuer “Apollo Project” Live Webcast Here on WatchTime.com
At 1:45 p.m. EDT on Wednesday March 23 (press day at Baselworld 2011), TAG Heuer will announce what they are calling a game-changing new concept and a groundbreaking innovation in very high-frequency chronograph technology. The interactive press conference, to be conducted by CEO Jean-Christophe Babin, will stream live here on WatchTime.com, and it will also be available on TAG Heuer’s official Facebook page. Find links to both inside.
TAG Heuer Reveals “Art of Watchmaking” Design Competition Winners
TAG Heuer and Parsons The New School for Design have unveiled the winners of the “Art of Watchmaking,” a 10-week competition that challenged eight teams of Parsons product design students to reinterpret TAG Heuer’s classic Monaco chronograph.
TAG Heuer Goes Green with Solar Power
November 29 marked the beginning of construction at the TAG Heuer factories in La Chaux-de-Fonds, Switzerland. In an effort to reduce its carbon footprint, the Swiss Avant-Garde brand signed agreements with Swiss energy distributor Viteos, and with Planair, a Swiss consulting firm specialized in environmental issues, to equip the rooftops of its four buildings with solar panels.
Racing Rarities
Classic 1970s-era timepieces from TAG Heuer’s motorsports heyday go on the auction block.
The list of watch brands to which entire auctions have been devoted is short — Rolex, Patek Philippe, Omega, and a handful of others come to mind. TAG Heuer joins that elite group this year, just in time for the brand’s 150th anniversary. WatchTime previews the sale.
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