All Entries Tagged With: "TAG Heuer"

TAG Heuer Launches Monaco LE for Porsche Club of America

TAG Heuer is teaming up with the Porsche Club of America to celebrate the club’s 55th anniversary by offering a 55-piece limited edition Monaco, a watch strongly associated with sports cars and automobile racing. In preparing to shoot Le Mans, Steve McQueen’s primary inspiration was his friend Jo Siffert, the Swiss racing legend who in 1969 became the first driver ever sponsored by a watch brand: Heuer. McQueen insisted on wearing Heuer’s then newly-released Monaco in the film. Today the Monaco is one of the most recognizable watches in the world.

TAG Heuer’s Silverstone Chronograph Lives Again in 2010

To mark its 150th anniversary, TAG Heuer will re-issue the Silverstone Chronograph in February 2010 as a limited edition piece. Originally introduced in 1974, the Silverstone is instantly recognizable by its cushion cut-shaped case. Named for the famous racing circuit in England, the Silverstone followed the Monaco, incorporating TAG’s patented technical breakthroughs that made waterproof square and barrel-shaped cases possible.

TAG Heuer Monaco V4 No. 1 for Only Watch

In 2004, TAG Heuer created the revolutionary Monaco V4 Concept Watch. Inspired by the brand’s motor racing heritage (the watch’s name comes from the racing-engine-like V-formation of the movement’s four barrels), the V4 uses ball bearings and is belt-driven – a totally new type of watch movement. The Monaco V4 is the first mechanical watch movement to replace traditional pinions with driving belts. The pinions of the traditional mechanical movement have been replaced with a relay of five driving belts whose tension is controlled by turnbuckles.

TAG Heuer Launches Customer Service Web Site

TAG Heuer has launched a new comprehensive customer service website. The intuitively-designed site provides owners with a variety of important information about their timepiece, including care and use issues such as winding, cleaning, and use in water. The site also contains warranty and service information, describing in detail the operations that are performed when a watch is sent in for service.

Antiquorum’s June Sale: Steve McQueen, FDR, and More

Antiquorum’s June 11 auction in New York will include timepieces associated with American icons including Steve McQueen, Franklin Delano Roosevelt, Frank Sinatra, and others, well as collector pieces including a Patek Philippe Ref. 1436 dating to 1941, a mid-1990s Patek Ref. 3970, and an A. Lange & Söhne Tourbillon “Pour le Mérite” produced in 1996.

TAG Heuer Aquaracer 500

At Baselworld 2009 TAG Heuer unveiled the Aquaracer 500. The numeric designation reflects guaranteed water resistance to 500 meters. The 43mm watch features an automatic helium release valve and a sapphire crystal and case back in a case that took 4 years to develop. A cyclops lens magnifies the date at 3, and luminescent markers on the numbers and hands improve legibility in low or no light. Steel models feature a steel and rubber bezel. Buckles feature a push-button clasp and diver’s extension. Bracelets offer half-links providing a wider range of adjustment. An ETA automatic caliber 2836-2 ticks below the dial.

Available with black dial on rubber strap, silver dial with steel bracelet or rubber strap, or blue dial with steel bracelet at $2450. For a step up, chose the steel model with a solid 18 karat 5N rose gold bezel, with 18 grams of gold, at $3650. A quartz version is also available, priced at $1950. All models are available now.