TAG Heuer

TAG Heuer was established in 1860 as the Uhrenmanufaktur Heuer AG in Switzerland. The TAG Group acquired Heuer in 1985 and rebranded the company to TAG Heuer. Luxury group LVMH (Bulgari, Zenith, Hublot, Louis Vuitton) acquired TAG Heuer in 1999. The words TAG Heuer stand for Techniques d'Avant Garde and the founders name (Heuer). In the early 20th century Heuer's timepieces could be found in cars, planes and boats as clocks and timekeeping instruments. This line has been refreshed in the 1960s and discontinued the instruments 20 years later. Heuer also produced watches for high-speed sports events, many of these watches are still in use today and set standards for the whole industry. Among the prominent TAG Heuer brand ambassadors are Ayrton Senna, Cristiano Ronaldo, Tiger Woods, Leonardo DiCaprio, Brad Pitt, Maria Sharapova, Uma Thurman, Fernando Alonso, Lewis Hamilton, Cameron Diaz. Among the notable TAG Heuer watches are the TAG Heuer Carrera, TAG Heuer Grand Carrera, TAG Heuer Monaco, TAG Heuer Link, TAG Heuer Calibre 1887, TAG Heuer Calibre 16, TAG Heuer Calibre 17, TAG Heuer Mikropendulums. WatchTimes watch database has all TAG Heuer price infos, there you will find out whether you own a TAG Heuer replica or fake TAG Heuer watch. For TAG Heuer repair infos or TAG Heuer service requests please refer to certified dealers or TAG Heuer directly (where you will also find the the TAG Heuer watches price list). TAG Heuer watches prices range from under $1,000 to more than $10,000. Among the most favorite models are TAG Heuer watches for men (also know as TAG Heuer men's watch). While some collectors look for TAG Heuer watches ebay or TAG Heuer watches Amazon, it is not recommended to buy the watches there for authenticity reasons. WatchTime covers the latest Tag Heuer watch news and reviews of TAG watches, TAG Heuer prices included for many TAG Heuer watches, We cover TAG watches for men as well as for TAG Heuer for ladies, including the TAG Heuer Link watch and TAG Heuer Aquaracer watches (the quintessential TAG Heuer dive watch). If you are seeking information on TAG men's watches and TAG women's watches, automatic watches or quartz, WatchTime magazine has it on the TAG Heuer watches page.

Rolex, Omega… Pulsar? New James Bond Watch Exhibit Focuses on the Quartz Era

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To readers of Ian Fleming's original James Bond novels and those who fondly recall the early Sean Connery films, Agent 007 will always be a Rolex man. To younger fans, who've known no cinematic Bond … [Read more...]


Tough Timers: 10 Watches for Extreme Conditions

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Mechanical watches are delicate pieces of machinery that can be thrown off kilter if the proper precautions aren't taken. Magnetic fields, extreme temperatures, and shocks are among the risks watches … [Read more...]


First Watch: U.S. Presidents and Their Timepieces

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With the race for the 2016 presidential primaries already off and running, we felt it was the perfect time to share this feature on presidents and their watches from the WatchTime archives (December … [Read more...]


Comparison Test: TAG Heuer Monaco vs. Breitling Chrono-Matic

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In this watch test feature our writer Jens Koch and photographer Nik Schölzel pit modern versions of two iconic 1970s chronographs — the TAG Heuer Monaco and the Breitling Chono-Matic — against … [Read more...]


Watch Insider: 17 Ultra-Technical Timepieces

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On my blog, Watch-Insider.com, I assembled this list of 17 "techie" watches, all released within the past few years, that have most fascinated me in the area of technical innovation and watchmaking … [Read more...]


TAG Heuer CEO Jean-Claude Biver: Our Exclusive Baselworld Q&A

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Jean-Claude Biver has been quick to action as the new CEO at TAG Heuer – restructuring the brand, introducing new Carrera models, announcing an exceptionally economical tourbillon watch, and soon, … [Read more...]


TAG Heuer Carrera Calibre 36 Flyback Racing

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The TAG Heuer Carrera Calibre 36 Flyback Racing is the first Carrera powered by the brand’s souped-up version of Zenith’s El Primero chronograph movement. Scroll down to read more about this … [Read more...]


Watch Test: TAG Heuer Monaco Calibre 11 Edition Steve McQueen

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The Monaco Calibre 11 Edition Steve McQueen, an updated version of the watch McQueen wore in the movie “Le Mans,” has racing written all over it. Did it take the checkered flag in our test?  Find … [Read more...]


Feeling Blue: 21 Watches With Blue Dials and Blue Straps

TAG Heuer 1887 Carrera Chronograph

Blue watches are one of the growing style trends seen in the watch world in the past few years — and on display at the watch shows in Switzerland and in the U.S.A. —, with blue-on-blue dial-strap … [Read more...]


Dive Watches 101: The Basics of the Rotating Divers’ Watch Bezel

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In this article in our series on the basics of divers' watches, DiveintoWatches.com takes on what is probably most distinctive element of a dive watch: the rotating bezel. … [Read more...]


Throwing A Curve: The How, What, When, Where and Why Of Mainsprings

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Our watch expert Gisbert L. Brunner knows better than anyone else that mainsprings perform herculean tasks. With a maximum thickness of just 75/1,000 mm, they develop strong torque, which they keep … [Read more...]


Close-Up: TAG Heuer Carrera with GMT and Big Date

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The iconic TAG Heuer Carrera turned 50 in 2013, inspiring the brand to release a slew of new Carrera models at subsequent Baselworlds — most of them, like the original Carrera, chronographs. … [Read more...]


Watch Test: TAG Heuer Carrera Calibre 1887 vs. Tudor Heritage Chrono Blue

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One sporty chronograph, the TAG Heuer Carrera Calibre 1887 Jack Heuer Edition, meets another, the Tudor Heritage Chrono Blue, in this comparative watch test. All original photos are by WatchTime's Nik … [Read more...]


Speed Dreamin': Testing the TAG Heuer Carrera 1887 (With Video)

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A few years ago, TAG Heuer introduced a new version of its racing-inspired Carrera watch with a brand-new movement. WatchTime took the watch, the TAG Heuer Carrera 1887, for a spin. Click here for the … [Read more...]


Star Time: 13 Celebrity-Branded Sports Watches

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There is no shortage of celebrities, many of them celebrity athletes, who serve as "brand ambassadors" for watch brands, appearing in ads and attending events wearing their watches. However, a few of … [Read more...]


Need for Speed: 13 Watches Inspired by Auto Racing

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The worlds of watchmaking and automobile racing have shared a strong connection for decades, with racing and high-performance cars often serving as a direct inspiration for watches, including classic … [Read more...]


Back is Beautiful: 11 Luxury Watch Wallpapers

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Discover the latest edition of our popular series of "Back is Beautiful" photo features, which showcases fine mechanical watches that are as intriguing from the back as they are from the front. Click … [Read more...]


Fratello Classics: My Top 10 Chronograph Watch Movements; What Are Yours?

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A while back, I wrote an article on my top 5 iconic chronograph watches. Some of you readers wondered why Zenith wasn’t in there. Quite simply, it didn't make my personal Top 5. However, I do love … [Read more...]


5 Affordable TAG Heuer Watches for New Collectors

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When it comes to automobile races and the precision chronograph watches that time them, TAG Heuer is the name most enthusiasts think of. Let’s take a look at five models that are available in stores … [Read more...]


Audio: Watch Insider Interviews 10 Watch Brand VIPs at Baselworld 2015

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"Watch Insider" Alexander Linz spent Baselworld 2015 dashing back and forth to photograph new products and interview the big hitters of the watch world. Here are links to audio files of the … [Read more...]


10 Things to Know About TAG Heuer

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TAG Heuer is one of the world’s leading luxury watch brands, offering a strong history of innovation, deep connections with sports timing and automobile racing, and more recently, a series of … [Read more...]


Baselworld 2015: Introducing The First Skeletonized TAG Heuer Carrera

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Over the years, TAG Heuer has introduced a bevy of variations on its flagship watch model, the Carrera, but none quite so avant-garde as the one the Swiss brand introduced this week at Baselworld … [Read more...]


Whirlwind Romance: 4 Watches with Multiple Tourbillons

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Nowadays, almost any luxury watch brand worthy of the name offers at least one timepiece with a tourbillon. But there are only a handful of brands that have pushed the envelope to create watches with … [Read more...]


The Apple Watch Launch: What We Know So Far

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Today at 10:00 AM Pacific Time, Apple's "Spring Forward" event will be available as a live video stream on the company's website. The event is widely expected to produce the final details on the … [Read more...]


Blackout: 17 Black-on-Black Watches

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Blue-on-blue isn't the only popular watch-color trend of recent years. "All-black" watches, with ebony-colored cases, dials, and straps, have also remained popular. Nearly every watch brand, from … [Read more...]


Complicated Watches: 7 Standout Tourbillon Watches

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Baselworld 2015 is over, and we've seen a number of new tourbillon watches among the offerings. Here's a look back at the most interesting, clever, and daring variations on the now-ubiquitous … [Read more...]


Fratello’s 7 Iconic Chronograph Watches

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From my blog, Fratellowatches.com, I offer up my personal list of Seven Iconic Chronograph Watches. If you don’t count the date feature, the chronograph is probably the most popular complication for … [Read more...]


Escapement Watch Review: The TAG Heuer Formula 1 Caliber 7 GMT

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Angus Davies recently wore the TAG Heuer Formula 1 Caliber 7 GMT. In this article from his online magazine, Escapement, he discusses the viability of this timepiece as a potential purchase for a … [Read more...]


Smartwatches – Smartphones for Your Wrist (Updated with News on the new Swatch Smartwatch)

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After smartphones come the smartwatches: IT companies — and, perhaps, even some traditional watch companies — are bringing intelligent watches onto the market, and the demand for them is growing. … [Read more...]


Presidential Watches: 9 Timepieces Owned by U.S. Presidents

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As Presidents' Day approaches here in the United States, we at WatchTime decided it would be a great time to revisit our piece on watches worn by American presidents over the years. Scroll down to see … [Read more...]


WatchTime.com’s Top 10 Watch Reviews and Tests

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Watch Tests and Watch Reviews, all taken from the print edition of WatchTime magazine, are among our most popular features on Watchtime.com. Here's a look back at the watches our readers were most … [Read more...]


TAG Heuer Watches: The True Story behind the TAG Heuer Carrera, TAG Heuer Formula 1 and others

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So you think you know everything a true connoisseur of TAG Heuer watches should know about these Swiss luxury watches? We’ll bet you don’t really know Jack! Of course, we're talking about Jack … [Read more...]


Escapement Watch Review: The TAG Heuer Monaco 24 Calibre 36 Automatic Chronograph

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In this article from my online magazine, Escapement, I offer you a review of the TAG Heuer Monaco 24 Calibre 36 Automatic Chronograph, a chronograph watch with a proud auto racing history. … [Read more...]


Introducing the “Real” TAG Heuer Carrera CH80

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A few months ago, TAG Heuer presented a brand new in-house calibre called 1969. It was clear then that Baselworld 2014 would be the place where TAG Heuer would unveil a new watch containing that … [Read more...]


TAG Heuer Focuses on Caliber 1887, Delays Launch of Carrera CH80

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If you're anticipating the release of the announced release of the new TAG Heuer Carrera CH80 chronograph, you will need to wait a bit longer. TAG Heuer has announced today it has decided to focus on … [Read more...]


Watches at Wimbledon: Who Wears What

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As many watch aficionados and tennis fans know, some of the Wimbledon tournament's biggest stars are also "brand ambassadors" for some watch brand or other. So which watch will we see on the wrist of … [Read more...]


Which Watch Brand Spends the Most on Advertising?

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Watch brands spent almost half a billion dollars on advertising in the U.S in 2013. The total was $492.68 million: a record high, and up 23.3 percent from the 2012 total. That figure comes from … [Read more...]


Monochrome Monday: 3 Interesting Vintage Heuer Chronographs

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In this selected article from our "Cool Finds" series on Monochrome Watches.com, in which we seek out little-known and often underrated vintage chronograph watches, we focus on a single brand, one … [Read more...]


Watch Insider’s Wish List: 28 Watch Gift Ideas for Watch Lovers

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Many of you are probably considering buying a watch anytime soon, either as a gift for a loved one or as reward for yourselves. In response to the many readers of my blog, Watch-Insider.com, asking me … [Read more...]


Audio: Watch Insider Interviews 10 Watch-Brand VIPs at Baselworld 2014

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Our "Watch Insider," Alexander Linz, had a busy Baselworld 2014, running around to photograph new products and interview some of the watch world's biggest movers and shakers. Below you'll find links … [Read more...]


Fratello Friday: Top 10 Chronograph Movements, Part 2

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In last week's Fratello Friday article, I revealed the first five choices in my personal list of top 10 chronograph movements. This week, I cover the remaining five. … [Read more...]


Press Release: WatchTime Presents the Watches of Baselworld 2014

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New York City (NY): America’s best-selling watch magazine, WatchTime, has released its complete Baselworld reporting from 2014 as a downloadable E-Special. This E-Special is packed with informative … [Read more...]


WatchTime’s July-August Issue is On Sale Now!

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The July-August issue of WatchTime is on newsstands now (and also in the WatchTime online shop), featuring a comparative test of the TAG Heuer Carrera Calibre 1887 Jack Heuer Edition and the Tudor … [Read more...]


Press Release: WatchTime July-August Cover Story: TAG Heuer vs. Tudor

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New York City (NY); America’s best-selling watch magazine, WatchTime, tests two sporty chronograph watches — The TAG Heuer Carrera Calibre 1887 Jack Heuer Edition and The Tudor Heritage Chrono … [Read more...]


TAG Heuer Signs Soccer Star Cristiano Ronaldo

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TAG Heuer has announced the signing of a new celebrity "global ambassador" to a long-term partnership: Portuguese soccer champion Cristiano Ronaldo, currently the forward for Real Madrid and captain … [Read more...]


TAG Heuer Monaco V4 Tourbillon Unveiled at Baselworld 2014

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TAG Heuer's headliner watch from Baselworld 2014 is the newest generation of its game-changing TAG Heuer Monaco V4, first introduced as a concept watch in 2004. The new Monaco V4 Tourbillon takes the … [Read more...]


WatchTime E-Special: TAG Heuer Triple Feature

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WatchTime’s latest digital exclusive, WatchTime E-Special: TAG Heuer Triple Feature is now available on the WatchTime shop and the WatchTime app! Download the app from the Google Play store or the … [Read more...]


Fans of TAG Heuer Watches Can Meet the Man behind these Legendary Swiss Luxury Watches

NEW YORK CITY, NY – The fascinating life and creative mind of Jack W. Heuer, the man who gave the world so many illustrious watch models, is revealed in a free exclusive article recently released by … [Read more...]


Watch Insider: Introducing TAG Heuer’s New In-House Movement, Caliber 1969

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TAG Heuer's new integrated mechanical chronograph movement, Caliber 1969, is now being produced at the recently finished fourth TAG Heuer factory, in Chevenez in the Swiss Jura. I take you inside the … [Read more...]


Top 20 Swiss Chronometer Watch Brands: Rolex Leads the Pack

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Here, we examine data from COSC that reveals the top 20 Swiss watch brands by number of COSC chronometer certificates issued to them in 2012. An interesting list for fans of swiss made watches. … [Read more...]


TAG Heuer Watches and Oracle Team USA Introduce First Smartwatch for Sailing

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Well, that didn't take long. The recent rise of the so-called smartwatch has reached the "traditional" Swiss watch industry. TAG Heuer has teamed up with America's Cup champion Oracle Team U.S.A. to … [Read more...]


TAG Heuer Commemorates 50 Years of Carrera

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Jack Heuer is the man behind the TAG Heuer Carrera, the iconic sports watch that turns 50 this year. In this story from my blog, Watch-Insider.com, I reveal the Carrera's fascinating history, with … [Read more...]


Tag Heuer at Baselworld

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Alexander Linz of Watch Insider met with TAG Heuer CEO Jean-Christophe Babin at Baselworld to discuss the new watches being presented by the brand. … [Read more...]


Baselworld 2013, Day Four: Rolex, TAG Heuer, Cuervo y Sobrinos, Ulysse Nardin

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My fourth day of reporting from the Baselworld watch fair, I got a look at new watches from a variety of brands, from boutique producers like Cuervo y Sobrinos and Ulysse Nardin to industry giants … [Read more...]


Jack Heuer, Father of the TAG Heuer Carrera: The WatchTime Q&A

TAG Heuer ambassador Jack Heuer

In 1963, the Heuer watch company (today's TAG Heuer) released the first Carrera, a chronograph inspired by auto racing, which went on to become an international icon. As TAG Heuer celebrates the … [Read more...]


TAG Heuer Celebrates Carrera Collection 50th Anniversary

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The TAG Heuer Carrera collection celebrated its 50th anniversary at Highline Stages in New York City. … [Read more...]


Seconds City: Exploring La Chaux-de-Fonds

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In our March-April issue, on sale now on newsstands and for the iPad, Norma Buchanan visits the Swiss watchmaking town of Le Locle. In this feature story from our June 2009 issue, Buchanan journeys to … [Read more...]


Watch Insider Previews More Baselworld Novelties

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At watch-insider.com, Alexander Linz takes a look at more watches from the upcoming Baselworld fair. … [Read more...]


Video: Speed Dreamin’: Testing the TAG Heuer Carrera 1887

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A few years ago, TAG Heuer introduced a new version of its racing-inspired Carrera watch with a brand-new movement. TAG Heuers' most important model, the Carrera chronograph, was introduced less than … [Read more...]


TAG Heuer Carrera Carbon Calibre 1887 Concept Chronograph

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Alexander Linz of watch-insider.com gives us a look at the TAG Heuer Carrera Carbon Calibre 1887 Concept Chronograph over at his blog. … [Read more...]


TAG Heuer Takes Top Prize at 12th Geneva Watchmaking Grand Prix

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The prize-giving ceremony of the 12th annual Geneva Watchmaking Grand Prix (GPHG) — the luxury-watch world's version of Oscar night — took place at the Grand Théâtre de Genève on November 15. … [Read more...]


Cameron Diaz, Leonardo DiCaprio and TAG Heuer Team Up for Hurricane Sandy Relief

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The glass-cubed planetarium sphere at New York's American Museum of Natural History was the stage for a star-studded charity event last Saturday night, hosted by Swiss watch brand TAG Heuer and … [Read more...]


Elegant Accessories: TAG Heuer Racer Smartphone

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TAG Heuer has built its reputation as a watch brand largely on its close association with auto racing. Now, as the 150-year-old Swiss company continues its growth from watchmaker into lifestyle brand, … [Read more...]


Obama and Romney Both Wearing TAG Heuer?

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While President Barack Obama and Governor Mitt Romney may be on opposite ends of the political spectrum in the coming election, they at least seem to be on the same page for one of the most … [Read more...]


100 Points of Time: Reviewing TAG Heuer’s Carrera Mikrograph 1/100

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Last year, TAG Heuer introduced the Carrera Mikrograph 1/100, the first mechanical wristwatch with a central sweep-seconds hand that measures 1/100-second increments. Click here to read WatchTime's … [Read more...]


Tech Talk: Montblanc’s TimeWriter II Chronographe Bi-Fréquence 1000

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If three watches constitute a trend, then measuring milliseconds, or 1/1,000s of a second, is a trend. Two watch brands, each with high-speed horological histories, have launched mechanical … [Read more...]


Talking Watches With New Alpina Brand Ambassador William Baldwin

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Recently, the sporty Swiss watch brand Alpina announced that actor William Baldwin (Backdraft, The Squid and the Whale, TV's "Gossip Girl") will be the celebrity brand ambassador for its new line of … [Read more...]


Watch Wallpaper: Limited-Edition Sports Chronographs

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Limited editions aren't just the prerogative of tourbillons, minute repeaters and other high-complication watches. Sports chronographs also come in special limited series, like the ones in this photo … [Read more...]


TAG Heuer Carrera Caliber 17 Chronograph Jack Heuer 80th Birthday

TAG Heuer Carrera Calibre 17 Jack Heuer 80th

This year Jack Heuer, TAG Heuer’s honorary chairman and former chief, celebrates his 80th birthday. (Heuer is the great grandson of company founder Edouard Heuer.) In honor of the milestone the … [Read more...]


TAG Heuer to Increase Movement-Manufacturing at New Site in Jura

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TAG Heuer has announced that it is doubling its mechanical-chronograph movement manufacturing capacity by building a new site in Chevenez, in the Swiss Canton of Jura, which will create 100 jobs and … [Read more...]


Cameron Diaz Lends Star Power to TAG Heuer’s New Link Lady

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One of the most buzzed-about secrets at this year’s Baselworld watch fair was the identity of the female celebrity chosen to endorse TAG Heuer’s new line of Link Lady watches. Speculation came to … [Read more...]


De Bethune, TAG Heuer, Zenith and Others Take Top Prizes at 2011 Geneva Watchmaking Grand Prix

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More than 1,500 personalities from the watchmaking world turned out at the Grand Théâtre de Genève on Saturday November 19 for the 2011 Geneva Watchmaking Grand Prix awards ceremony. The … [Read more...]


TAG Heuer to Supply Watches and Eyewear for Oracle Racing’s America’s Cup Defense

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TAG Heuer and Oracle Racing have announced a partnership that will see the Oracle Racing crew outfitted with TAG Heuer watches and eyewear during the America’s Cup World Series and the 34th … [Read more...]


2011 Digital IQ Index Finds Luxury Watch Brands Lagging

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L2 bills itself as a think tank for digital innovation, and each year the group releases the Digital IQ Index which ranks the “digital competence” of 35 leading luxury watch and jewelry brands. … [Read more...]


TAG Heuer Drops Tiger Woods

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Bloomberg is reporting that TAG Heuer ended its endorsement relationship with Tiger Woods when his contract expired last month. Woods's agent Mark Steinberg confirmed in an e-mail to Bloomberg that … [Read more...]


LVMH Reports Strong First Half Results

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LVMH Moët Hennessy Louis Vuitton recorded revenue of €10.3 billion in the first half of 2011, an increase of 13%. Profit for the first half rose to €2.223 million, an increase of 22% compared to … [Read more...]


Only Watch World Tour Runs August 30 – September 22

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On September 23, the Principality of Monaco will stage the world-famous Only Watch charity watch auction. Under the High Patronage of HSH Prince Albert II, 40 unique timepieces will be sold by leading … [Read more...]


TAG Heuer’s First U.S. Boutique: The Store, and the Story Behind It

TAG Heuer Celebrates Opening Of North American Flagship

TAG Heuer formally opened its first-ever USA boutique with a ribbon-cutting ceremony at Crystals at CityCenter in Las Vegas on June 2. Attendees included TAG Heuer worldwide CEO Jean-Christophe Babin … [Read more...]


TAG Heuer Launches New Link Collection

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Originally launched more than 20 years ago, the Link is one of TAG Heuer's iconic collections, and now the brand is launching a new, redesigned collection that brings this brand emblem to a new level. … [Read more...]


TAG Heuer Monza Chronograph Calibre 36 Re-edition

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In September 1975, Niki Lauda won the Formula One World Championship for Ferrari. Heuer was the team’s official timekeeper. To honor the result, Jack Heuer reworked an existing coussin-shaped … [Read more...]


TAG Heuer Carrera Heritage Collection

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In 1963 Jack Heuer started work on a new chronograph designed for drivers and motor-racing enthusiasts. A life-long fan of the sport himself, he knew what it was needed: a wide-open, easy-to-read dial … [Read more...]


Landon Donovan Joins Seiko as U.S. Brand Ambassador

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On March 23, TAG Heuer announced "Project Apollo" - a new watch they call a game-changing new concept in very high-frequency chronograph technology. You can watch the press conference, conducted by … [Read more...]


Watch the TAG Heuer “Apollo Project” Live Webcast Here on WatchTime.com

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At 1:45 p.m. EDT on Wednesday March 23 (press day at Baselworld 2011), TAG Heuer will announce what they are calling a game-changing new concept and a groundbreaking innovation in very high-frequency … [Read more...]


TAG Heuer Reveals “Art of Watchmaking” Design Competition Winners

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TAG Heuer and Parsons The New School for Design have unveiled the winners of the “Art of Watchmaking,” a 10-week competition that challenged eight teams of Parsons product design students to … [Read more...]


TAG Heuer Goes Green with Solar Power

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November 29 marked the beginning of construction at the TAG Heuer factories in La Chaux-de-Fonds, Switzerland. In an effort to reduce its carbon footprint, the Swiss Avant-Garde brand signed … [Read more...]


2010 Winners: Grand Prix d’Horlogerie de Genève

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The watch world gathered in Geneva this past Thursday for the Grand Prix d'Horlogerie de Genève. Prizes were awarded in several categories, including men's and ladies' watches, complicated watches, … [Read more...]


Racing Rarities Classic 1970s-era timepieces from TAG Heuer’s motorsports heyday go on the auction block.

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The list of watch brands to which entire auctions have been devoted is short — Rolex, Patek Philippe, Omega, and a handful of others come to mind. TAG Heuer joins that elite group this year, just in … [Read more...]


Rolex Romps 7 Million Chronometers in a Decade

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Watch enthusiasts know that when it comes to producing Swiss chronometers, there are the Big Three Brands – Rolex, Omega and Breitling – and then there’s all the rest. Just how big the Big Three … [Read more...]


Who are Switzerland’s Top Chronometer Producers?

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Rolex, Omega and Breitling once again lead the list of Switzerland’s top producers of chronometer watches. Data recently released for 2009 by Switzerland’s official chronometer testing agency, … [Read more...]


TAG Heuer Launches Monaco LE for Porsche Club of America

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TAG Heuer is teaming up with the Porsche Club of America to celebrate the club's 55th anniversary by offering a 55-piece limited edition Monaco, a watch strongly associated with sports cars and … [Read more...]


Celebrity Watches by Vincent Daveau: Tracking Trendsetters Through Time

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Newly released Celebrity Watches traces well-known and obscure connections between leading watch brands and their famous owners. From Napoleon to Steve McQueen and Einstein to Shaq, the author, a … [Read more...]


Big Shots: Images from 2009

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For those of you who like to collect watch images, we've assembled a few that we presented in larger resolutions during the past year. We have a little of everything... something old, something new, … [Read more...]


Beyond Tiger: Watches, Celebs, and Scandal

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If, in the wake of the Tiger Woods scandal, you were wondering about the status of his endorsement deal with TAG Heuer, you need only check the company’s Web site for the answer. As this is written, … [Read more...]


TAG Heuer’s Silverstone Chronograph Lives Again in 2010

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To mark its 150th anniversary, TAG Heuer will re-issue the Silverstone Chronograph in February 2010 as a limited edition piece. Originally introduced in 1974, the Silverstone is instantly recognizable … [Read more...]


Patrizzi & Co. Geneva Auction Brings Over $6.2 Million

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In the month leading up to the Patrizzi & Co. auction on October 25, more than 3,500 people visited the house's web site each day to research items included in the sale. On sale day in Geneva, … [Read more...]


TAG Heuer Monaco V4 No. 1 for Only Watch

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In 2004, TAG Heuer created the revolutionary Monaco V4 Concept Watch. Inspired by the brand’s motor racing heritage (the watch’s name comes from the racing-engine-like V-formation of the … [Read more...]


TAG Heuer Launches Customer Service Web Site

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TAG Heuer has launched a new comprehensive customer service website. The intuitively-designed site provides owners with a variety of important information about their timepiece, including care and use … [Read more...]


Antiquorum’s June Sale: Steve McQueen, FDR, and More

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Antiquorum's June 11 auction in New York will include timepieces associated with American icons including Steve McQueen, Franklin Delano Roosevelt, Frank Sinatra, and others, well as collector pieces … [Read more...]


Ulysse Nardin’s Smartphone: Where Tech Meets Mech

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As exciting as it is to experience all the new watches at the Baselworld watch fair, there is always the risk of “watch overload” setting in, which is why the occasional, rare foray into … [Read more...]


TAG Heuer Aquaracer 500

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At Baselworld 2009 TAG Heuer unveiled the Aquaracer 500. The numeric designation reflects guaranteed water resistance to 500 meters. The 43mm watch features an automatic helium release valve and a … [Read more...]