Swiss Watch Industry

Swiss Watch Industry news, blog posts, updates and other posts about Swiss Watch Industry as well as Swiss Watch Industry infos.

The Apple Watch Launch: What We Know So Far

Apple Watch - orange strap

Next Monday, March 9, Apple has announced its "Spring Forward" event, which will be available as a live video stream on the company's website. Though Apple has not confirmed the specifics, the event is widely expected to produce the final details on the company's long-awaited smartwatch, the Apple Watch. … [Read more...]


Frédérique Constant, Alpina and Mondaine Are First Brands with New MMT Horological Smartwatch Tech

Frederique Constant smartwatch

As reported last night on WatchTime's social media channels, the smartwatch revolution continues to have an impact on traditional Swiss watch brands. The latest evidence came last night at a launch event in San Francisco, where Frédérique Constant CEO Peter Stas announced  the debut of the MMT (Manufacture Modules Technologies) smartwatch technology platform, a joint venture that represents, according to Stas, "the bridge between Silicon Valley and Switzerland." … [Read more...]


Oris Watches: The Rebirth of the Brand and a Test of the New Oris Aquis Depth Gauge

WT Spotlight Oris

  WatchTime’s free download brings you a test of a popular Oris watch and the history of the Oris Watch Company. Take this unique opportunity to learn how the Oris Aquis Depth Gauge performed on the wrist of a real diver, But that’s not all: you will also find out the full story on how Oris CEO Ulrich Herzog presided over the spectacular rebirth of the Oris watch brand and learn about the history of Oris watches in a detailed historical timeline. Both stories are from the pages of … [Read more...]


Concept to Caliber: The Story Behind Audemars Piguet’s Manufacture Caliber 3120

Audemars Piguet Calibre 3120

In this in-depth profile from the WatchTime archives, discover how Audemars Piguet brought its manufacture movement, Caliber 3120, to life, from concept to finished caliber, and see behind-the-scenes photos of Audemars Piguet watchmakers at work assembling the movement. … [Read more...]


Smartwatches – Smartphones for Your Wrist (Updated with News on the new Swatch Smartwatch)

Sony SmartWatches

After smartphones come the smartwatches: IT companies — and, perhaps, even some traditional watch companies — are bringing intelligent watches onto the market, and the demand for them is growing. Scroll down for a primer on these groundbreaking devices, including the latest news on the long-rumored Apple smartwatch which was finally launched on September 09, 2014. … [Read more...]


Buyer Beware: The Rise of Counterfeit Luxury Watches on the Internet

Confiscated Counterfeit Watches

Looking for cheap watches or discount watches on the internet? Better think twice before making that purchase. In this article from WatchTime's February 2013 issue, we explore how sales of these counterfeit watches are hurting both collectors and the watch industry. … [Read more...]


7 Signs Chopard is Serious About High Watchmaking

Chopard Fleurier - watchmaking

Recently, WatchTime was among a select group of media outlets invited to tour and explore Chopard's Swiss watchmaking operations in Geneva and Fleurier. By the end of the comprehensive visit, it was clear that Chopard, a brand still known more for high jewelry than high horology, is devoted to making its mark on the men's luxury watch market. Here are seven reasons why. … [Read more...]


The Apple Watch: What Does It Mean For the Swiss Watch Industry?

Apple Watch - small

Apple has announced that its highly anticipated new Apple Watch — which it unveiled to great fanfare last fall — will be available at retail in April 2015, with prices starting at $349. So what does the release of the latest and most discussed smartwatch mean for the luxury watch industry in Switzerland? … [Read more...]


WatchTime Exclusive: Inside Rolex Bienne

Rolex Bienne building

On a rare tour of Rolex’s movement-manufacturing complex in Bienne, Switzerland, WatchTime's Joe Thompson and Norma Buchanan witnessed the making of the Cosmograph Daytona Caliber 4130. We reported on it in this feature from our March-April 2010 issue. … [Read more...]


Watch Insider: Montblanc Goes Smart with the Montblanc e-Strap

Montblanc UrbanSpeed eStrap 150

Montblanc CEO Jérôme Lambert has given us a New Year's gift. The Richemont Group brand has announced the TimeWalker Urban Speed e-Strap, a piece of wearable technology built into the strap of a watch. I think it's a great idea. Why not use the huge real estate of the watch strap to display information coming from a smartphone? In this post from my blog, Watch-Insider.com, I take a look at this all-new technological development. … [Read more...]


TAG Heuer Focuses on Caliber 1887, Delays Launch of Carrera CH80

TAG Heuer Calibre CH80

If you're anticipating the release of the announced release of the new TAG Heuer Carrera CH80 chronograph, you will need to wait a bit longer. TAG Heuer has announced today it has decided to focus on the production of a single chronograph movement, Caliber CH1887, launched in 2010. … [Read more...]


Omega’s New Watch Certification: What Makes It Different?

Omega Seamaster Master Co-Axial Chrono

In December, Omega and METAS, the Swiss Federal Institute of Metrology, held a joint press conference in Geneva to announce a new collaboration. Starting in 2015, Omega watches that are badged "Master Co-Axial" will be officially certified by METAS, using a new testing system. But what does this mean for Omega, and for watch certification systems in general? Let's take a look. … [Read more...]


The New Waltham Watches: An American Classic Returns with a Modern Swiss Twist

Waltham CDI - front

Waltham is a name well-known to American aficionados of vintage watches and clocks. This fall, the quintessential American watch brand — absent from the United States since the 1980s — returns to that market with new Waltham wristwatches that call to mind the brand's long and storied history but are also decidedly modern. … [Read more...]


Which Watch Brand Spends the Most on Advertising?

Rolex/Chanel/BellRoss/Omega graphic

Watch brands spent almost half a billion dollars on advertising in the U.S in 2013. The total was $492.68 million: a record high, and up 23.3 percent from the 2012 total. That figure comes from Kantar Media, which each year compiles estimates of ad spending for a range of different products. The figures for 2013 signal that the U.S. watch market is still growing, especially as Swiss luxury brands turn their sights back from China to this country. … [Read more...]


Audio: Watch Insider Interviews 10 Watch-Brand VIPs at Baselworld 2014

Linz and Omega's Urquhart

Our "Watch Insider," Alexander Linz, had a busy Baselworld 2014, running around to photograph new products and interview some of the watch world's biggest movers and shakers. Below you'll find links to audio files of the interviews, conducted for WatchTime's sister blog, Watch-Insider.com. … [Read more...]


Audio: DeWitt CEO Viviane de Witt

Viviane de Witt

In the November-December 2014 issue of WatchTime, on sale November 18, we profile Montres DeWitt and how founder Jerome de Witt's wife, Viviane, rescued the troubled DeWitt watch brand. In this bonus, exclusive audio excerpt, Viviane DeWitt recalls the conversation she had with her husband before she became the new Montres DeWitt CEO. … [Read more...]


Audio Exclusive: Swatch Group CEO Nick Hayek Talks Smartwatches

Swatch Group CEO Nick Hayek

The new Apple Watch smartwatch is now a reality, but is it the wave of the future for the watch business? The September-October 2014 issue of WatchTime, on sale September 16, features editor-in-chief Joe Thompson's exclusive interview with Swatch Group CEO Nick Hayek. Among the many topics discussed in the far-ranging interview is Hayek's reluctance to get back into the now-burgeoning smartwatch market, despite the fact that the Swatch watch brand was one of the category's pioneers 15 years ago. … [Read more...]


Kering Acquires Ulysse Nardin

Ulysse Nardin marine Chronometer Manufacture front

Kering, the luxury goods conglomerate formerly known as Pinault-Printemps-Redoute (PPR), has acquired 100 percent of Swiss luxury watch brand Ulysse Nardin, an independent brand that had long been the subject of takeover rumors. Ulysse Nardin now joins the Sowind Group brands, Girard-Perregaux and Jeanrichard, in Kering's expanding "Luxury - Watches and Jewellery" division. … [Read more...]


Breguet Sponsors Louvre Restoration

Room Gilbert and Rose Marie Chagoury

Montres Breguet S.A. held a gala dinner at the Louvre Museum in Paris on June 17, highlighting its role as a major sponsor of the restoration of the museum’s Department of Decorative Arts rooms and galleries devoted to the art of French living in the 18th century. Those rooms, encompassing 2,500 square feet of space, had been closed to the public for nearly 10 years during the renovation. The entire area has been revamped and is now reopened to the public. … [Read more...]


Audemars Piguet Announces New, Ultramodern Museum

Audemars Piguet Museum Sketch

Audemars Piguet, the oldest luxury watch company still owned by its founding families, has announced plans to extend its historic headquarters building to incorporate a new museum called the Maison des Fondateurs, a "radically contemporary" new structure that will be naturally integrated into the surrounding Vallée de Joux landscape. … [Read more...]