Swiss Watch Industry

Swiss Watch Industry news, blog posts, updates and other posts about Swiss Watch Industry as well as Swiss Watch Industry infos.

Smartwatches – Smartphones for Your Wrist (Updated with News from Apple)

Sony SmartWatches

After smartphones come the smartwatches: IT companies — and, perhaps, even some traditional watch companies — are bringing intelligent watches onto the market, and the demand for them is growing. Scroll down for a primer on these groundbreaking devices, including the latest news on the long-rumored Apple smartwatch. … [Read more...]

WatchTime Exclusive: Inside Rolex Bienne

Rolex Bienne building

On a rare tour of Rolex’s movement-manufacturing complex in Bienne, Switzerland, WatchTime's Joe Thompson and Norma Buchanan witnessed the making of the Cosmograph Daytona Caliber 4130. Buchanan reported on it in this feature from our March-April 2010 issue. … [Read more...]

Concept to Caliber: The Story Behind Audemars Piguet’s Manufacture Caliber 3120

Audemars Piguet Calibre 3120

In this in-depth profile from the WatchTime archives, discover how Audemars Piguet brought its manufacture movement, Caliber 3120, to life, from concept to finished caliber, and see behind-the-scenes photos of Audemars Piguet watchmakers at work assembling the movement. … [Read more...]

Which Watch Brands Spent the Most on Advertising in 2013?

Rolex/Chanel/BellRoss/Omega graphic

As we reveal in our July-August issue, on sale July 15, watch brands spent almost half a billion dollars on advertising in the U.S in 2013. The total was $492.68 million: a record high, and up 23.3 percent from the 2012 total. That figure comes from Kantar Media, which each year compiles estimates of ad spending for a range of different products. The figures for 2013 signal that the U.S. watch market is still growing, especially as Swiss luxury brands turn their sights back from China to this … [Read more...]

Breguet Sponsors Louvre Restoration

Room Gilbert and Rose Marie Chagoury

Montres Breguet S.A. held a gala dinner at the Louvre Museum in Paris on June 17, highlighting its role as a major sponsor of the restoration of the museum’s Department of Decorative Arts rooms and galleries devoted to the art of French living in the 18th century. Those rooms, encompassing 2,500 square feet of space, had been closed to the public for nearly 10 years during the renovation. The entire area has been revamped and is now reopened to the public. … [Read more...]

Audemars Piguet Announces New, Ultramodern Museum

Audemars Piguet Museum Sketch

Audemars Piguet, the oldest luxury watch company still owned by its founding families, has announced plans to extend its historic headquarters building to incorporate a new museum called the Maison des Fondateurs, a "radically contemporary" new structure that will be naturally integrated into the surrounding Vallée de Joux landscape. … [Read more...]

Swatch Sistem51 to Launch in the U.S. on July 1

Swatch Sistem51 - red

To those outside of Switzerland awaiting your opportunity to purchase the Swatch Sistem51 — the eminently affordable watch with an innovative, Swiss-made mechanical movement introduced at Baselworld 2013 — your wait is nearly over. The Swatch Group today announced that the Sistem51 will launch at a "pop-in-shop" at the Swatch flagship boutique in New York's Times Square in July 1. … [Read more...]

TAG Heuer Focuses on Caliber 1887, Delays Launch of Carrera CH80

TAG Heuer Calibre CH80

If you're anticipating the release of the announced release of the new TAG Heuer Carrera CH80 chronograph, you will need to wait a bit longer. TAG Heuer has announced today that it has decided to focus on the production of a single chronograph movement, Caliber CH1887, launched in 2010. … [Read more...]

Oris Watches: The Rebirth of the Brand and a Test of the New Oris Aquis Depth Gauge

WT Spotlight Oris

WatchTime’s latest free download brings you a test of a new Oris watch and the history of the Oris Watch Company. Take this unique opportunity to learn how the Oris Aquis Depth Gauge performed on the wrist of a real diver, But that’s not all: you will also find out the full story on how Oris CEO Ulrich Herzog presided over the spectacular rebirth of the Oris watch brand and learn about the history of Oris watches in a detailed historical timeline. Both stories are from the pages of … [Read more...]

7 Signs Chopard is Serious About High Watchmaking (Updated with Basel 2014 News)

Chopard Fleurier - watchmaking

Last October, WatchTime was among a select group of media outlets invited to tour and explore Chopard's Swiss watchmaking operations in Geneva and Fleurier. By the end of the comprehensive visit, it was clear that Chopard, a brand still known more for high jewelry than high horology, is devoted to making its mark on the men's luxury watch market. Here are seven reasons why. … [Read more...]

Patek Philippe Celebrates its 175th Anniversary

Patek Philippe booth

May 1, 2014, marks an important milestone in the Swiss watch industry. It is 175 years ago to the day that Patek Philippe — perhaps the world's most prestigious Swiss watch brand, and the last family-owned watch company in Geneva — was founded. … [Read more...]

Jean-Frederic Dufour, Current CEO of Zenith, Named New Rolex CEO

Jean-Frederic Dufour CEO Rolex

A rumor reported on our sister blog, Watch-Insider.com, this morning, has now been confirmed: Jean-Frédéric Dufour, currently the CEO of Zenith, has been named the new global CEO for Rolex SA. An official start date for Dufour, who has been in his position at Zenith since 2009, has yet to be announced. The text of Rolex's very brief press release, issued today, follows. … [Read more...]

Audio: Watch Insider Interviews 10 Watch-Brand VIPs at Baselworld 2014

Linz and Omega's Urquhart

Our "Watch Insider," Alexander Linz, had a busy Baselworld 2014, running around to photograph new products and interview some of the watch world's biggest movers and shakers. Below you'll find links to audio files of the interviews, conducted for WatchTime's sister blog, Watch-Insider.com. … [Read more...]

WatchTime E-Special: The Watch Cities of Switzerland

New York City (NY); Watchtime.com, the website of America’s best-selling watch magazine, WatchTime, has published a new E-Special: “The Watch Cities of Switzerland.” This downloadable e-special can be found here: http://watchtime-shop.com/specials/watchtime-e-special-the-watch-cities-of-switzerland.html This E-Special compiles four feature-length articles about four watchmaking cities in Switzerland: Bienne, where Rolex, Omega, and the Swatch Group make timepieces; La Chaux-De-Fonds, … [Read more...]

Baselworld 2014: 21 Tidbits About Basel

Basel Muenster Cathedral

In March, 150,000 people will flock to Basel, Switzerland, for the world’s largest watch show, Baselworld. Our gang, of course, will be among them. Because of the frenzied pace of the show, most Baselworld visitors don’t get to see much of the city. That’s a pity because there is a lot more to it than the show. … [Read more...]

Hublot Breaks Ground on Its New Manufacture

Hublot Manufacture groundbreaking - Biver & Guadalupe

To accommodate its continued growth, and to further assist in the verticalization of its watch production, Hublot began construction of a second building that will more than double the surface area of its existing manufacture in Nyon, Switzerland. … [Read more...]

Swatch Group & Comco: 10 Key Moments

ETA 2892 movement

As we reported in October, Switzerland’s Competition Commission (Comco) has announced a decision to allow the Swatch Group, Switzerland's dominant producer of mechanical watch movements, to gradually halt sales of those movements to companies outside the group in 2020. Here is a timeline of 10 key moments in the ongoing legal soap opera between Swatch Group and Comco. … [Read more...]

Top 20 Swiss Chronometer Watch Brands 2012: Rolex Leads the Pack

Rolex Submariner CU

Here, we examine data from COSC that reveals the top 20 Swiss watch brands by number of COSC chronometer certificates issued to them in 2012. An interesting list for fans of swiss made watches. … [Read more...]

COMCO: Swatch Group Can Stop Mechanical Movement Sales in 2020

Swatch Group logo

Switzerland’s Competition Commission (COMCO) has approved a plan allowing the Swatch Group to reduce gradually sales of mechanical movements to companies outside the group over the next six years, and to halt sales completely in 2020. Click here for details on the ruling. … [Read more...]

La Montre Hermès CEO Luc Perramond: The WatchTime Q&A

Luc Perramond, CEO of Hermes watches

Luc Perramond, CEO of La Montre Hermès, the watchmaking division of the famed French fashion house, is on a mission to elevate Hermès timepieces to a higher level of manufacturing self-sufficiency and horological mastery. Last year, the first Hermès watches with proprietary mechanical movements made their debut at Baselworld, and Perramond has been very busy since then. … [Read more...]