Swiss Watch Industry

Swiss Watch Industry news, blog posts, updates and other posts about Swiss Watch Industry as well as Swiss Watch Industry infos.

Which Watch Brands Spent the Most on Advertising in 2014?

Rolex Ad

More big spenders are spending more. That’s the situation with watch advertising in the U.S. market. Watch companies here spent an estimated $535.36 million on advertising in 2014, according to … [Read more...]


7 Signs Chopard is Serious About High Watchmaking

Chopard Fleurier - watchmaking

Recently, WatchTime was among a select group of media outlets invited to tour and explore Chopard's Swiss watchmaking operations in Geneva and Fleurier. By the end of the comprehensive visit, it was … [Read more...]


Buyer Beware: The Rise of Counterfeit Luxury Watches on the Internet

Confiscated Counterfeit Watches

Looking for cheap watches on the internet? Better think twice before making that purchase. In this in-depth expert advice article we explore how sales of these counterfeit watches are hurting both … [Read more...]


The Wearables Arrive: The Scoop on All the New Smartwatches From Baselworld 2015

Frederique Constant Horological Smartwatch

According to an old joke, Albert Einstein once said that he wanted to die in Switzerland, not elsewhere, “because everything happens 20 years later there.” This year, Baselworld proved Einstein … [Read more...]


IWC Connect: The Latest “Smart” Watch Strap for Mechanical Timepieces

IWC Connect strap

With last week's announcement of its IWC Connect device — an "intelligent tool" embedded in the straps of its watches — IWC Shaffhausen becomes the latest Swiss watch brand to offer a high-tech … [Read more...]


WatchTime Exclusive: Inside Rolex Bienne

Rolex Bienne building

On a rare tour of Rolex’s movement-manufacturing complex in Bienne, Switzerland, WatchTime's Joe Thompson and Norma Buchanan witnessed the making of the Cosmograph Daytona Caliber 4130. … [Read more...]


TAG Heuer CEO Jean-Claude Biver: Our Exclusive Baselworld Q&A

Jean-Claude Biver - TAG Heuer CEO

Jean-Claude Biver has been quick to action as the new CEO at TAG Heuer – restructuring the brand, introducing new Carrera models, announcing an exceptionally economical tourbillon watch, and soon, … [Read more...]


Oris Watches: The Rebirth of the Brand and a Test of the Oris Aquis Depth Gauge

WT Spotlight Oris

WatchTime’s free download brings you a test of a popular Oris watch and the history of the Oris Watch Company. Take this unique opportunity to learn how the Oris Aquis Depth Gauge performed on … [Read more...]


Family Values: Patek Philippe’s Thierry and Philippe Stern

Thierry and Philippe Stern of Patek Philippe

Geneva’s Stern family has owned and operated Patek Philippe for nearly 80 years. When it comes to making watches, they say, family matters. Scroll down to read WatchTime editor-in-chief Joe … [Read more...]


When Rolex Went Quartz: A Tale of the 1970s

thumbnail

How did mechanical-watch king Rolex dealt with the arrival of quartz in the 1970s? What follows is an excerpt from the book “Electrifying the Wristwatch,” by WatchTime contributor Lucien Trueb. … [Read more...]


The Apple Watch: What Does It Mean For the Swiss Watch Industry?

Apple Watch - small

The much-discussed Apple Watch will be available at retail this month, with prices starting at $349. So what does the release of the latest and most discussed smartwatch mean for the luxury watch … [Read more...]


Audio: Watch Insider Interviews 10 Watch Brand VIPs at Baselworld 2015

Urquhart thumb 150

"Watch Insider" Alexander Linz spent Baselworld 2015 dashing back and forth to photograph new products and interview the big hitters of the watch world. Here are links to audio files of the … [Read more...]


Baselworld 2015: 21 Tidbits About Basel

Basel Muenster Cathedral

In March, 150,000 people will flock to Basel, Switzerland, for the world’s largest watch show, Baselworld. Our gang, of course, will be among them. Because of the frenzied pace of the show, most … [Read more...]


The Apple Watch Launch: What We Know So Far

Apple Watch - orange strap

Today at 10:00 AM Pacific Time, Apple's "Spring Forward" event will be available as a live video stream on the company's website. The event is widely expected to produce the final details on the … [Read more...]


Frédérique Constant, Alpina and Mondaine Are First Brands with New MMT Horological Smartwatch Tech

Frederique Constant smartwatch

As reported last night on WatchTime's social media channels, the smartwatch revolution continues to have an impact on traditional Swiss watch brands. The latest evidence came last night at a launch … [Read more...]


Concept to Caliber: The Story Behind Audemars Piguet’s Manufacture Caliber 3120

Audemars Piguet Calibre 3120

In this in-depth profile from the WatchTime archives, discover how Audemars Piguet brought its manufacture movement, Caliber 3120, to life, from concept to finished caliber, and see behind-the-scenes … [Read more...]


Smartwatches – Smartphones for Your Wrist (Updated with News on the new Swatch Smartwatch)

Sony SmartWatches

After smartphones come the smartwatches: IT companies — and, perhaps, even some traditional watch companies — are bringing intelligent watches onto the market, and the demand for them is growing. … [Read more...]


Watch Insider: Montblanc Goes Smart with the Montblanc e-Strap

Montblanc UrbanSpeed eStrap 150

Montblanc CEO Jérôme Lambert has given us a New Year's gift. The Richemont Group brand has announced the TimeWalker Urban Speed e-Strap, a piece of wearable technology built into the strap of a … [Read more...]


TAG Heuer Focuses on Caliber 1887, Delays Launch of Carrera CH80

TAG Heuer Calibre CH80

If you're anticipating the release of the announced release of the new TAG Heuer Carrera CH80 chronograph, you will need to wait a bit longer. TAG Heuer has announced today it has decided to focus on … [Read more...]


Omega’s New Watch Certification: What Makes It Different?

Omega Seamaster Master Co-Axial Chrono

In December, Omega and METAS, the Swiss Federal Institute of Metrology, held a joint press conference in Geneva to announce a new collaboration. Starting in 2015, Omega watches that are badged "Master … [Read more...]


The New Waltham Watches: An American Classic Returns with a Modern Swiss Twist

Waltham CDI - front

Waltham is a name well-known to American aficionados of vintage watches and clocks. This fall, the quintessential American watch brand — absent from the United States since the 1980s — returns to … [Read more...]


Which Watch Brand Spends the Most on Advertising?

Rolex/Chanel/BellRoss/Omega graphic

Watch brands spent almost half a billion dollars on advertising in the U.S in 2013. The total was $492.68 million: a record high, and up 23.3 percent from the 2012 total. That figure comes from … [Read more...]


Audio: Watch Insider Interviews 10 Watch-Brand VIPs at Baselworld 2014

Linz and Omega's Urquhart

Our "Watch Insider," Alexander Linz, had a busy Baselworld 2014, running around to photograph new products and interview some of the watch world's biggest movers and shakers. Below you'll find links … [Read more...]


Audio: DeWitt CEO Viviane de Witt

Viviane de Witt

In the November-December 2014 issue of WatchTime, on sale November 18, we profile Montres DeWitt and how founder Jerome de Witt's wife, Viviane, rescued the troubled DeWitt watch brand. In this bonus, … [Read more...]


Audio Exclusive: Swatch Group CEO Nick Hayek Talks Smartwatches

Swatch Group CEO Nick Hayek

The new Apple Watch smartwatch is now a reality, but is it the wave of the future for the watch business? The September-October 2014 issue of WatchTime, on sale September 16, features editor-in-chief … [Read more...]


Kering Acquires Ulysse Nardin

Ulysse Nardin marine Chronometer Manufacture front

Kering, the luxury goods conglomerate formerly known as Pinault-Printemps-Redoute (PPR), has acquired 100 percent of Swiss luxury watch brand Ulysse Nardin, an independent brand that had long been the … [Read more...]


Breguet Sponsors Louvre Restoration

Room Gilbert and Rose Marie Chagoury

Montres Breguet S.A. held a gala dinner at the Louvre Museum in Paris on June 17, highlighting its role as a major sponsor of the restoration of the museum’s Department of Decorative Arts rooms and … [Read more...]


Audemars Piguet Announces New, Ultramodern Museum

Audemars Piguet Museum Sketch

Audemars Piguet, the oldest luxury watch company still owned by its founding families, has announced plans to extend its historic headquarters building to incorporate a new museum called the Maison … [Read more...]


Swatch Sistem51 to Launch in the U.S. on July 1

Swatch Sistem51 - red

To those outside of Switzerland awaiting your opportunity to purchase the Swatch Sistem51 — the eminently affordable watch with an innovative, Swiss-made mechanical movement introduced at Baselworld … [Read more...]


Patek Philippe Celebrates its 175th Anniversary

Patek Philippe booth

May 1, 2014, marks an important milestone in the Swiss watch industry. It is 175 years ago to the day that Patek Philippe — perhaps the world's most prestigious Swiss watch brand, and the last … [Read more...]