TIME TEST: The Year in Watches

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Have you been taking notes? We did say there would be a test. Say goodbye to 2009 with this WIS quiz on some of the year's top stories. To see how you did, or to ensure a perfect score, scroll down to the bottom of the page to see the answers. … [Read more...]

What Are These Guys Up To?

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TechnoMarine made a big splash a decade ago. A new team is hoping to do it again. The image of (left to right) Christian Viros, Vincent Perriard, and Steven Cohen, nearly up to their necks in water, is designed to make us wonder what these three bobbing Pep Boys are up to. The image is apt because that’s exactly the question lots of people in the watch world are asking. … [Read more...]

Rating Watch Brands’ Digital IQ, From Genius to Feeble

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TAG Heuer has been awarded first place in the "Watches" category of the "Digital IQ Index: Ranking the Digital Competence of Luxury Brands", a survey conducted by the Luxury Lab of New York University's Stern School of Business. The Digital IQ Index ranks brands as Genius, Gifted, Average, Challenged and Feeble based on their digital competence. Apple finished first overall with a Digital IQ of 170. TAG Heuer finished in 8th position with a Genius-level rating of 141. TAG was the only watch … [Read more...]

Another Record Year for COSC in 2008

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After setting records in 2006 and 2007, the Contrôle officiel suisse des chronomètres (COSC) once again issued a record number of attestations in 2008 with 1,599,588, an increase of +8.6% over the 2007 results. The number of timepieces submitted rose by 10.6% to 1,676,515. Of these, 1,536,950 were awarded to mechanical movements and 62,638 went to quartz calibers, with the large majority of the latter (56,224) going to Breitling products. … [Read more...]

A Boom for the Budget-Minded: Watches Under $1000

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Times are tough. But, contrary to what you might think, a tight watch budget doesn’t mean taking a pass on a mechanical movement. With the fall selling season dawning, there’s a fresh crop of under-$1,000 mechanical watches now in stores or soon to be there: the biggest batch, at least it seems to us, since the mechanical revival began. … [Read more...]

Movado Artists’ Series – Kenny Scharf Watches

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Launched in 1987, The Movado Artists’ Series was a natural evolution for a company whose watches are included in the collections of some of the world's leading museums. The Artists’ Series is composed of commissioned, limited edition timepieces designed by leading artists. Those who have created watches to date include Andy Warhol, Max Bill and James Rosenquist. Movado now introduces the newest Artists’ Series entry – a suite of six colorful, whimsical dial designs by Brooklyn-based … [Read more...]

Rolex Leads U.S. Watch Advertiser Pack

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U.S. luxury watch king Rolex was the top watch advertiser by far in the United States in 2008. TNS Media Intelligence, which tracks watch advertising across 17 media categories, estimates that Rolex spent $49.30 million on ad placements last year. The figure is more than $20 million more than the number two advertiser, Breitling, which spent $28.92 million, according to TNS. … [Read more...]

Vincent Perriard Steps Down as Concord Global President

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Movado Group, Inc. (NYSE: MOV) announced today that Vincent Perriard, Global President of Concord, will leave the company. The Concord brand was re-launched with bold new designs in 2007 and their C1 Quantum Gravity Tourbillon won the design award at the 2008 Grand Prix d'Horlogerie de Geneve. Concord will continue to develop the Quantum Gravity and the C1 collection. … [Read more...]

Antiquorum’s June Sale: Steve McQueen, FDR, and More

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Antiquorum's June 11 auction in New York will include timepieces associated with American icons including Steve McQueen, Franklin Delano Roosevelt, Frank Sinatra, and others, well as collector pieces including a Patek Philippe Ref. 1436 dating to 1941, a mid-1990s Patek Ref. 3970, and an A. Lange & Söhne Tourbillon “Pour le Mérite" produced in 1996. … [Read more...]

Speak Easy

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Not long ago, Lynn Miner, a reader of WatchTime magazine, wrote with a request: would we publish a guide on how to pronounce all those nettlesome watch-brand names? We hope the following brand list, with phonetic spellings on the right, helps Miner and tongue-twisted watch fans everywhere. … [Read more...]

Movado’s Classic Datron is Back

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Movado’s new Series 800 Datron is inspired by the classic 1970 Datron automatic chronograph. The new model is the first entry in Movado’s Collector’s Edition series. The 40mm tonneau-shaped Datron is powered by the ETA caliber 2894-2 automatic chronograph with 37 jewels and a 42 hour power reserve. The round date aperture at 12 is an homage to Movado’s iconic Museum dot. … [Read more...]