Luminox is a popular Swiss watch company. WatchTime covers Luminox watch news, Luminox blog posts and other content about Luminox watches as well as Luminox watch prices. We review the Luminox Navy Seal and offer advice Luminox fans. Luminox watches come with tritium elements which allow for a very stable luminescence. Luminox calls this feature the "always visible technology and advertises it actively. The tritium elements, which do not have to be charged by a light source, can be found on the watch hands and markers. Our Luminox news, Luminox reviews and other posts are updated frequently. Among the most popular Luminox watches are the ones inspired by military airplanes.

Military Time: Watch Insider Presents 10 Watches With NATO Straps

Blancpain Fifty Fathoms Bathyscaphe Flyback Chrono

In recent years I've taken to "pimping out" my new and old watches, some of them military watches, by replacing their original straps with colorful NATO straps. At this year's Baselworld, I found that I may have helped start a trend, as I saw many new watches that had these military-style cloth straps as original equipment. In this article from my blog,, I showcase 10 of these watches. … [Read more...]

Which Watch Brand Spends the Most on Advertising?

Rolex/Chanel/BellRoss/Omega graphic

Watch brands spent almost half a billion dollars on advertising in the U.S in 2013. The total was $492.68 million: a record high, and up 23.3 percent from the 2012 total. That figure comes from Kantar Media, which each year compiles estimates of ad spending for a range of different products. The figures for 2013 signal that the U.S. watch market is still growing, especially as Swiss luxury brands turn their sights back from China to this country. … [Read more...]

Dive Watch Wednesday: Collecting the World’s Smallest Dive Watches

Miniature Dive Watch Collection

There is good news for all those watch enthusiasts struggling with watch sizes beyond 42 mm... and even better news for boys-at-heart that occasionally recall their beloved Hasbro “G.I. Joe Hard Hat Diver” figure from 1968 (that's Ref. 7620, should you be wondering about it right now): Not unlike the available after-market parts and accessories for our beloved watches, there are also a lot of accessories available for those 12-inch action figures. … [Read more...]

Luminox Founder Launches Szanto, New Vintage-Inspired Watch Collection


Szanto (pronounced Sahn-tow) is a new brand of vintage-inspired timepieces designed by watch-industry veteran Barry Cohen, founder and owner of Luminox . Seeing the trend toward vintage looks in the watch world and elsewhere, Cohen developed his new watch brand with an eye toward designs with an early-20th century flavor, particularly those of classical military watches. The new American watch takes its moniker, Szanto, from an old family name. … [Read more...]

Million Dollar Club 2012: Watch Advertising at All-Time High

Top Four Watch Advertisers 2012

In an exclusive report in the upcoming May-June issue of WatchTime, we reveal which watch brands are spending the most on advertising in 2012, a record year for watch-company ad spending, and we provide a complete list of the 60 brands that spent more than $1 million on ads. … [Read more...]

Luminox Fall Releases


Watch brand Luminox has several watches set to be released this September. Here we have a look at some of their upcoming watches. … [Read more...]

2011: The Year in Review Quiz, Part II


This week it’s time for Part II of our 2011 Year in Review Quiz. Have you been taking notes? Celebrate the end of 2011 with this little quiz, where we present 12 questions about news stories from the past year. As always, the answers appear at the end. And remember, your term papers are due next week. Good luck! … [Read more...]

Luminox Supports 30-Mile Dive To Highlight Endangered Sharks; Launches Limited Edition Watches


On September 17, undersea explorer and combat diver Scott Cassell completed a 30-mile dive from Catalina Island to San Pedro, California. Scott's goals: to call attention to endangered shark species that are approaching the edge of extinction, and to set a world distance record for the longest uninterrupted dive. Find specs and prices for the new watches inside. … [Read more...]

Trivia Quiz: Hollywood Watches


This time around our quiz features (mostly) action films, and we throw in a small-screen question or two. Do you know which watches these characters wore? This ticket to the movies is free, and as always, the answers appear at the end. Good luck! … [Read more...]

Luminox-Sponsored 911 GT3 Cup Car Sets Pikes Peak Record


Driving the specially prepared Luminox Watch Porsche 911 GT3 Cup race car, Jeff Zwart won the 2WD Time Attack class and set a new class record in the 88th running of the Pikes Peak Hillclimb on June 27. … [Read more...]

Luminox Sponsors USA Olympic Bobsled and Skeleton Team


The U.S. Bobsled and Skeleton Team is well on the way to achieving medal-level victory in the Winter 2010 Olympics in Vancouver, Canada, in February, and Luminox is a proud partner in the team's effort. Both the men’s and women’s teams have been performing with outstanding success on the 2009-2010 World Cup tour. The U.S. team has collected 13 medals to date, five of them gold. Reigning World Champion Steven Holcomb contributed six medals to the overall count after adding four gold medals to … [Read more...]

Luminox Launches Air, Sea, and Land Timepieces


Luminox is launching the Essential Gear Sea, Air and Land Series of timepieces. Luminox supplies military, law enforcement, SWAT teams, Navy SEALs, fighter pilots, and more, so the brand has created three models designed for the different domains in which these users operate. The models focus on durability and legibility, and they are designed for real world use. Each of the three models lists for $295. … [Read more...]

Luminox Sentry: Light Technology at a Light Price


Invented in the United States and made in Switzerland, Luminox Light Technology lets a watch glow continuously for at least 25 years. Now its available in a new collection called the Sentry, attractively priced at just $225 MSRP, making the same technology used by SWAT teams, Navy SEALS, Stealth fighter pilots, ATF agents and other professionals around the world available to everyone. … [Read more...]

Luminox Launches New BlackOut Series for Fall


For Fall 2009, Luminox introduces the BlackOut series. Don't worry - even though they are going dark, these Luminox watches will still be glowing in 25 years, thanks to their proprietary Luminox Light Technology (LLT), and these models will glow in a new color - blue. Though the watches are completely blacked out - the only thing that's not black is the logo - Luminox says the watches will be easy to read because of the tone-on-tone look created by the matte black dials and polished black … [Read more...]

Luminox Announces F-22 Raptor


Luminox, makers of watches known for their glow, introduces the F-22 Raptor Chronograph 9200, a new model in the Lockheed Martin series. The F-22 Raptor timepiece case is made from titanium. The watch features aircraft-inspired styling cues: the numbers, colors and style follow the Raptor's instrument panel, and an image of the fighter jet is engraved on the caseback. … [Read more...]