A Look Back At Baselworld 2014: 19 Interesting New Watches We’ve Seen

Omega Speedmaster Mark II

Scores of new timepieces have been making their world debuts at Baselworld 2014. Here's a roundup of the watches we've reported on. Take a look back at Baselworld 2014 and rediscover some of the … [Read more...]

Fratello Classics: 5 Watches That Deserve a Re-Edition


Ever since the revival of mechanical wristwatches in the 1990s, brands are eager to re-launch some of their successful models from the past. This makes total sense, since some of the brands out there … [Read more...]

Which Watch Brand Spends the Most on Advertising?

Rolex/Chanel/BellRoss/Omega graphic

Watch brands spent almost half a billion dollars on advertising in the U.S in 2013. The total was $492.68 million: a record high, and up 23.3 percent from the 2012 total. That figure comes from … [Read more...]

Watch Insider’s Wish List: 28 Watch Gift Ideas for Watch Lovers

Rolex GMT-Master II - side

Many of you are probably considering buying a watch anytime soon, either as a gift for a loved one or as reward for yourselves. In response to the many readers of my blog, Watch-Insider.com, asking me … [Read more...]

Audio: Watch Insider Interviews 10 Watch-Brand VIPs at Baselworld 2014

Linz and Omega's Urquhart

Our "Watch Insider," Alexander Linz, had a busy Baselworld 2014, running around to photograph new products and interview some of the watch world's biggest movers and shakers. Below you'll find links … [Read more...]

Fratello Friday: Reviewing the Longines Legend Diver

Longines Legend Diver

We at Fratello Watches are keen on re-editions of vintage timepieces of certain eras, but they need to be very well executed in order to succeed as such. Perhaps this also explains why certain watches … [Read more...]

Longines Conquest 1/100th Alpine Skiing

Longines Conquest 1/100th Alpine Skiing

As the 2014/2015 Alpine ski season kicks off, Longines introduces a new chronograph watch dedicated to timing the sport of competitive skiing. The Longines Conquest 1/100th Alpine Skiing contains a … [Read more...]

Dive Watch Wednesday: How the Rotating Bezel Landed on the Dive Watch

LeCoultre Weems watch - 1941 - museum

In the third part of our ongoing series on the basics of the dive watch, we at Diveintowatches.com explained about how its most characteristic feature works. In this edition, we dive a little bit … [Read more...]

Dive Watch Wednesday: The Watches Inside and Outside the Bathyscaphe Trieste

Rolex Deep-Sea Special -CU

In 1952, Rolex approached Swiss physicist Auguste Piccard to provide him with a specially designed watch for his upcoming deep dive trials in the newly constructed bathyscaphe “Trieste.” Instead … [Read more...]

Longines Twenty-Four Hours Single Push-Piece Chronograph

Longines 24 Hours Single Push-Piece Chronograph

Longines has added another new watch to its vintage-inspired Longines Heritage collection. The Longines Twenty-Four Hours Single Push-Piece Chronograph takes its cues, including its extra-large case … [Read more...]

Press Release: WatchTime Special Issue Explores the History of Longines Watches

WatchTime Longines E-Special cover

New York City (NY); America’s best-selling watch magazine, WatchTime, has released its 2012 special issue, “180 years of Longines”, as a digital download. The 138-page, brand-specific special … [Read more...]

Press Release: WatchTime Presents the Watches of Baselworld 2014

WatchTime E-Special Baselworld 2014 - Cover

New York City (NY): America’s best-selling watch magazine, WatchTime, has released its complete Baselworld reporting from 2014 as a downloadable E-Special. This E-Special is packed with informative … [Read more...]

4 New Longines Conquest Heritage Watches Celebrate the Model’s 60th Anniversary

Longines Conquest Heritage - yellow gold

Longines registered the name "Conquest" with the Swiss Federal Intellectual Property Office in May 1954. At Baselworld 2014, the Swiss brand released a new collection of limited-edition, commemorative … [Read more...]

WatchTime’s March-April 2014 Issue is On Sale Now!

WatchTime April 2014 Cover

The March-April issue of WatchTime is on newsstands now (and also in the WatchTime online shop), featuring a cover story on Breguet's Classique Chronométrie 7727 and its groundbreaking magnetic … [Read more...]

Watch Insider: 5 Pre-Basel Watches from Tissot, Longines, Bulgari, Maurice Lacroix, and Frédérique Constant

Bulgari Octo Chronograph

The Baselworld watch fair is about a month away, but many watch brands have already sent previews of new timepieces that they will be launching at the fair. Click on the pictures below to read my … [Read more...]

Longines Heritage 1973

Longines Heritage 1973 white dial

Hot on the heels of its retro-styled Heritage 1968 watch, Longines has introduced another vintage-inspired model, the Longines Heritage 1973, a new chronograph watch with a cushion-shaped case, based … [Read more...]

More Vintage Style: 9 Modern Re-Editions of Classical Watches

Audemars Piguet Royal Oak Extra-Thin

Last week, I listed 10 of my favorite vintage-style re-edition watches from various brands, but a lot of favorites still got left out. So, due to popular demand, here are nine more watches released in … [Read more...]

Longines Heritage 1968

Longines Heritage 1968

The watch designs of the 1960s and 1970s have had quite a resurgence lately (check out our Watch Insider's list of vintage re-edition watches here), and now Longines joins the retro party with its new … [Read more...]

Longines Asthmometer-Pulsometer Chronograph

Longine Asthmometer Pulsometer Chronograph - side

Chronograph watches can be used to time everything from automobile races to soft-boiled eggs. With its new Asthmometer-Pulsometer Chronograph, Longines has introduced a chronograph that can literally … [Read more...]

Longines Official Timekeeper at Preakness Stakes


At the conclusion of Oxbow's upset victory at last weekend's Preakness Stakes, Longines, the race's official timekeeper and watch, ceremoniously awarded Oxbow’s owner, trainer and jockey with … [Read more...]

Watch Insider: My Top 10 Watches from Baselworld 2013


The Baselworld 2013 watch fair has come to and end, and now, having seen and covered dozens of new watches on my blog, Watch-Insider.com, my colleagues at WatchTime have asked me to name my favorite … [Read more...]

Hear What 16 Prominent Watch Execs Said About Baselworld 2013


WatchTime contributor Alexander Linz was hard at work at Baselworld, conducting interviews with several CEOs and representatives of major watch brands, discussing their latest watches and other … [Read more...]

Baselworld 2013 Day Three: Breguet, Jaquet Droz, Girard-Perregaux, Hermès


Day Three at the Baselworld watch fair was packed, as my WatchTime editorial colleagues and I visited a slew of big-name watch brands and had the opportunity to check out their latest offerings for … [Read more...]

Longines at Baselworld 2013


WatchTime contributor Alexander Linz sat down with Walter von Känel of Longines at Baselworld, and has posted an audio interview on his blog at watch-insider.com. … [Read more...]

Video: Longines Column-Wheel Chronograph


Longines started manufacturing timing equipment in 1878 with the launch of a simple 20 ligne column-wheel chronograph, reference number 20H. Over the years, many other Longines chronograph calibers … [Read more...]

Million Dollar Club 2012: Watch Advertising at All-Time High

Top Four Watch Advertisers 2012

In an exclusive report in the upcoming May-June issue of WatchTime, we reveal which watch brands are spending the most on advertising in 2012, a record year for watch-company ad spending, and we … [Read more...]

Longines Ladies Diamond Conquest


Longines, currently celebrating its 180th anniversary, has introduced two new ladies watches designed to be both elegant and sporty. … [Read more...]

Longines Avigation Watch Type A-7


No, that's not a typo... the name of Longines's newest pilot-inspired timepiece is apparently an amalgam of "aviation" and "navigation." It's a fitting name for a very unconventional watch, one whose … [Read more...]

Pocket Full of Complications: Today’s Haute Horlogerie Pocketwatches

Cartier PocketWatch

Even though the wristwatch long ago supplanted it in popularity, the classical pocketwatch continues to soldier on as a novelty in the world of timepieces, beloved by some collectors for their … [Read more...]

Simon Baker is Longines’ Newest Ambassador


At this year's Prix de Diane, Longines introduced The Mentalist's Simon Baker as their "Ambassador of Elegance." This is the second year in a row Longines partners with the 2,100-meter horse racing … [Read more...]