Longines Heritage 1968

Longines Heritage 1968

The watch designs of the 1960s and 1970s have had quite a resurgence lately (check out our Watch Insider's list of vintage re-edition watches here), and now Longines joins the retro party with its new Heritage 1968, a square-cased timepiece inspired by a vintage watch from the Longines museum in the brand's ancestral home of St.-Imier, Switzerland. … [Read more...]

Vintage Style: Watch Insider’s Top 10 Modern Re-Edition Watches

Cartier Tank watch

The vintage look is having a moment in the watch world right now, with many brands releasing modern takes on old classics. Here, in this article from my blog, Watch-Insider.com, are my personal choices for 10 of the best of these re-editions that have debuted within the past few years. Many will have you asking yourself if they are old or new. Alpina Heritage Pilot Chronograph Automatic: Inspired by an Alpina aviation chronograph from the 1930s. Cartier Tank Louis Cartier: This modern … [Read more...]

Fratello Friday: My Top 5 Favorite Divers’ Watches

Omega Seamaster Ploprof

Admittedly, I do not dive. In fact – and this has been a secret until now – it took me a lot of effort to even get my swimming diploma when I was a young boy. For my parents, this must have been hell; I hated water and didn’t want to be near it. Things have changed a bit, however. Although I am still not much of a swimmer, I do like to take a plunge in the pool when I am on holiday. And being a watch enthusiast, and a very modest collector, I like to have the right watch on my wrist when I … [Read more...]

The Rise of Longines Watches: A History of the Longines Watch Company

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Become an expert historian on Longines watches! Download this FREE exclusive article from WatchTime magazine and learn more about the history of Longines watches! Longines watches have a long tradition and look back upon an eventful history. Today, Longines is a well-known brand; perhaps some of you are wearing a Longines watch right now, or are planning to add another Longines watch to your collection. But what is the story behind Longines watches’ rise to popularity? Who created the … [Read more...]

Fratello Friday: 8 Watches for Friday the 13th

Rolex GMT-Master

This week, Fratello Friday falls on a Friday the 13th. For the occasion, I thought it would be fun to highlight eight watches that have the number ‘13’ in their reference number — admittedly, an unusual method for generating a list of watches, and the results were somewhat surprising; before I started searching for "13" in the strings of characters that make up watch reference numbers, I didn't know what would pop up. … [Read more...]

Longines Asthmometer-Pulsometer Chronograph

Longine Asthmometer Pulsometer Chronograph - side

Chronograph watches can be used to time everything from automobile races to soft-boiled eggs. With its new Asthmometer-Pulsometer Chronograph, Longines has introduced a chronograph that can literally be used to saved lives. … [Read more...]

Longines Official Timekeeper at Preakness Stakes

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At the conclusion of Oxbow's upset victory at last weekend's Preakness Stakes, Longines, the race's official timekeeper and watch, ceremoniously awarded Oxbow’s owner, trainer and jockey with watches from the Longines Saint-Imier Collection in the winner’s circle at Maryland's Pimlico Race Course. Juan-Carlos Capelli, vice president and head of international marketing for Longines and Jennifer Judkins, U.S. brand manager, awarded Erin Kelley, daughter of owner Brad Kelley; Trainer D. … [Read more...]

Watch Insider: My Top 10 Watches from Baselworld 2013

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The Baselworld 2013 watch fair has come to and end, and now, having seen and covered dozens of new watches on my blog, Watch-Insider.com, my colleagues at WatchTime have asked me to name my favorite new timepieces from this year's show. Click here to see my top 10 watches from the most well-established brands. … [Read more...]

FaceTime May 11

Dr. Bryan Wierwill from Madison, WI, enjoying his first week of retirement while sporting a new Rolex Explorer II and fly-fishing for salmon in Nova Scotia.

Welcome to another installment of Facetime! Thanks to Dr. Bryan Wierwill, David Cohen Valdes, and Mark Jennings for the great pictures! As always, if you would like to be featured in our weekly Facetime section, as well as on Pinterest and our other social networks, please submit a hi-res pic (at least 1mb) to photo@watchtime.com. We'll also select the most popular weekly photos every two months and present them in WatchTime magazine. … [Read more...]

Hear What 16 Prominent Watch Execs Said About Baselworld 2013

Jean-Christophe Babin, TAG Heuer CEO

WatchTime contributor Alexander Linz was hard at work at Baselworld, conducting interviews with several CEOs and representatives of major watch brands, discussing their latest watches and other developments in the industry. Linz posted the audio from the interviews on his blog, watch-insider.com. Below is a comprehensive list with links to the audio interviews. Click each name to hear the interview: Jean-Frédéric Dufour, CEO of Zenith Stephen Urquhart, president of Omega Walter von … [Read more...]

Baselworld 2013 Day Three: Breguet, Jaquet Droz, Girard-Perregaux, Hermès

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Day Three at the Baselworld watch fair was packed, as my WatchTime editorial colleagues and I visited a slew of big-name watch brands and had the opportunity to check out their latest offerings for 2013, including horological milestones from Breguet and Girard-Perregaux. … [Read more...]

Longines at Baselworld 2013

Longines Hydroconquest

WatchTime contributor Alexander Linz sat down with Walter von Känel of Longines at Baselworld, and has posted an audio interview on his blog at watch-insider.com. Linz also got a look at the new Longines revealed at the watch fair. To see the new Longines watches and hear the interview with Walter von Känel, click here now. … [Read more...]

Video: Longines Column-Wheel Chronograph

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Longines started manufacturing timing equipment in 1878 with the launch of a simple 20 ligne column-wheel chronograph, reference number 20H. Over the years, many other Longines chronograph calibers have incorporated a column-wheel mechanism. The new Longines Column-Wheel Chronograph continues this horological heritage into the 21st century. Click here for a photo of the Longines Column-Wheel Chronograph movement and further information. Click below to start the video... For more … [Read more...]

Facetime April 20

Steve Bright wears his JS Watch Islandus 1919 while on a family vacation in Paris.

Welcome to another installment of Facetime! Thanks to Steve Bright, Barbara Dolce, and Patrice Dessureault for the great pictures! As always, if you would like to be featured in our weekly Facetime section, as well as on Pinterest and our other social networks, please submit a hi-res pic (at least 1mb) to photo@watchtime.com. We'll also select the most popular weekly photos every two months and present them in WatchTime magazine. … [Read more...]

Million Dollar Club 2012: Watch Advertising at All-Time High

Top Four Watch Advertisers 2012

In an exclusive report in the upcoming May-June issue of WatchTime, we reveal which watch brands are spending the most on advertising in 2012, a record year for watch-company ad spending, and we provide a complete list of the 60 brands that spent more than $1 million on ads. … [Read more...]

Longines Ladies Diamond Conquest

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Longines, currently celebrating its 180th anniversary, has introduced two new ladies watches designed to be both elegant and sporty. … [Read more...]

Longines Avigation Watch Type A-7

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No, that's not a typo... the name of Longines's newest pilot-inspired timepiece is apparently an amalgam of "aviation" and "navigation." It's a fitting name for a very unconventional watch, one whose large-cased, angled-dial design is based on aviators' watches from the early 20th century. The Longines Avigation Watch Type A-7's retro look is based on watches developed by Longines during the 1930s for military aviators. The United States Army established strict standards of precision, quality … [Read more...]

Pocket Full of Complications: Today’s Haute Horlogerie Pocketwatches

Cartier PocketWatch

Even though the wristwatch long ago supplanted it in popularity, the classical pocketwatch continues to soldier on as a novelty in the world of timepieces, beloved by some collectors for their old-school appeal and large, decorative movements, and many of today's watch brands have used the style to express not only their historical cachet but also their horological expertise. Here we shine the spotlight on some recently released modern pocketwatches from popular wristwatch brands. … [Read more...]

New Facetime Photos

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Welcome back to Facetime! We have some great pictures this week, and we want to share even more, so keep them coming. To appear here or in the magazine, send us a hi-res picture (at least 1mb) to photo@watchtime.com. Remember to tell us your name, location, and the brand and model of watch you're wearing. … [Read more...]

Simon Baker is Longines’ Newest Ambassador

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At this year's Prix de Diane, Longines introduced The Mentalist's Simon Baker as their "Ambassador of Elegance." This is the second year in a row Longines partners with the 2,100-meter horse racing event. Longines also unveiled its new line, the Saint-Imier Collection, at the event. … [Read more...]