Longines Official Timekeeper at Preakness Stakes

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At the conclusion of Oxbow's upset victory at last weekend's Preakness Stakes, Longines, the race's official timekeeper and watch, ceremoniously awarded Oxbow’s owner, trainer and jockey with watches from the Longines Saint-Imier Collection in the winner’s circle at Maryland's Pimlico Race Course. … [Read more...]

Watch Insider: My Top 10 Watches from Baselworld 2013

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The Baselworld 2013 watch fair has come to and end, and now, having seen and covered dozens of new watches on my blog, Watch-Insider.com, my colleagues at WatchTime have asked me to name my favorite new timepieces from this year's show. Click here to see my top 10 watches from the most well-established brands. … [Read more...]

FaceTime May 11

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Welcome to another installment of Facetime! … [Read more...]

Hear What 16 Prominent Watch Execs Said About Baselworld 2013

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WatchTime contributor Alexander Linz was hard at work at Baselworld, conducting interviews with several CEOs and representatives of major watch brands, discussing their latest watches and other developments in the industry. … [Read more...]

Baselworld 2013 Day Three: Breguet, Jaquet Droz, Girard-Perregaux, Hermès

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Day Three at the Baselworld watch fair was packed, as my WatchTime editorial colleagues and I visited a slew of big-name watch brands and had the opportunity to check out their latest offerings for 2013, including horological milestones from Breguet and Girard-Perregaux. … [Read more...]

Longines at Baselworld 2013

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WatchTime contributor Alexander Linz sat down with Walter von Känel of Longines at Baselworld, and has posted an audio interview on his blog at watch-insider.com. … [Read more...]

Video: Longines Column-Wheel Chronograph

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Longines started manufacturing timing equipment in 1878 with the launch of a simple 20 ligne column-wheel chronograph, reference number 20H. Over the years, many other Longines chronograph calibers have incorporated a column-wheel mechanism. The new Longines Column-Wheel Chronograph continues this horological heritage into the 21st century. Click here for a photo of the Longines Column-Wheel Chronograph movement and further information. Click below to start the video... For more … [Read more...]

Facetime April 20

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Welcome to another installment of Facetime! … [Read more...]

Million Dollar Club 2012: Watch Advertising at All-Time High

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In an exclusive report in the upcoming May-June issue of WatchTime, we reveal which watch brands are spending the most on advertising in 2012, a record year for watch-company ad spending, and we provide a complete list of the 60 brands that spent more than $1 million on ads. … [Read more...]

Longines Ladies Diamond Conquest

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Longines, currently celebrating its 180th anniversary, has introduced two new ladies watches designed to be both elegant and sporty. … [Read more...]

Longines Avigation Watch Type A-7

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No, that's not a typo... the name of Longines's newest pilot-inspired timepiece is apparently an amalgam of "aviation" and "navigation." It's a fitting name for a very unconventional watch, one whose large-cased, angled-dial design is based on aviators' watches from the early 20th century. The Longines Avigation Watch Type A-7's retro look is based on watches developed by Longines during the 1930s for military aviators. The United States Army established strict standards of precision, quality … [Read more...]

Pocket Full of Complications: Today’s Haute Horlogerie Pocketwatches

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Even though the wristwatch long ago supplanted it in popularity, the classical pocketwatch continues to soldier on as a novelty in the world of timepieces, beloved by some collectors for their old-school appeal and large, decorative movements, and many of today's watch brands have used the style to express not only their historical cachet but also their horological expertise. Here we shine the spotlight on some recently released modern pocketwatches from popular wristwatch brands. … [Read more...]

New Facetime Photos

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Welcome back to Facetime! We have some great pictures this week, and we want to share even more, so keep them coming. To appear here or in the magazine, send us a hi-res picture (at least 1mb) to photo@watchtime.com. Remember to tell us your name, location, and the brand and model of watch you're wearing. … [Read more...]

Simon Baker is Longines’ Newest Ambassador

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At this year's Prix de Diane, Longines introduced The Mentalist's Simon Baker as their "Ambassador of Elegance." This is the second year in a row Longines partners with the 2,100-meter horse racing event. Longines also unveiled its new line, the Saint-Imier Collection, at the event. … [Read more...]

Facetime: Father’s Day Edition

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Welcome to this week's installment of Facetime. In honor of Father's Day, all our pictures this week feature fathers with their children (and their watches, of course). If you’d like to be featured here, in our magazine, or on our other social networks, send us a hi-res pic at photos@watchtime.com. … [Read more...]

Elvis Presley’s Omega Fetches King’s Ransom at Antiquorum Auction

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"Thank you, thank you very much!" That's what the folks at Antiquorum Auctioneers might be saying today to the private collector who acquired the showcase piece at this week's auction in New York, an Omega Constellation once owned by the King of Rock 'n' Roll, Elvis Presley. The watch sold for an astounding $52,500, five times its pre-sale estimate and a world record for that reference. … [Read more...]

Longines is the Official Watch of the 2012 Belmont Stakes

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Swiss watch brand Longines partnered this past weekend with the New York Racing Association, Inc. to serve as the Official Watch and Preferred Partner of the 144th running of the Belmont Stakes, the third leg of the prestigious Triple Crown, on June 9, 2012 at Belmont Park. During the winner’s circle presentations, Longines awarded watches from the Longines Saint-Imier Collection to owner Phyllis Wyeth, trainer Michael Matz and jockey Johnny Velazquez after Union Rags raced past Paynter, to … [Read more...]

Longines 180th Anniversary Collection Embraces the Brand’s History

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The Swiss watch brand Longines was founded 180 years ago this year in the village of Saint-Imier. The current Longines president, Walter von Känel, has not been around quite that long, but his tenure is an impressively lengthy one, nevertheless: 43 years with the brand. And von Känel, who spoke with me during this year's Basel fair, is demonstrably excited about his brand's 180th anniversary and the new line of watches, called Saint-Imier, that commemorates it. … [Read more...]

Watch Wallpaper: Sport-Specific Watches

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Certain watch models are inseparably linked with particular sports. In our December 2009 issue, we presented a gallery of specialized sports watches inspired by activities from yachting to golf to horse jumping, with original photos by ace watch photographer Nik Schölzel. Now we present six of these exclusive shots to download for your desktop. Click on the photos for wallpaper images. … [Read more...]

More FaceTime Photos

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WatchTime's readers continue to send in photos of themselves sporting their favorite timepieces... the latest are below. … [Read more...]

Big Time: More Wallpaper From the WatchTime Archives

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This week, WatchTime offers another gallery of one-of-a-kind watch watch photography from its magazine archives as full-size wallpaper for your desktop. This week's theme is "Big Time," first presented at the height of the big-watch boom in 2007, featuring eight large watches re-imagined as larger-than-life sculpture by expert watch photographer Nik Schölzel. Click on the photos for larger images. … [Read more...]

2011 Digital IQ Index Finds Luxury Watch Brands Lagging

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L2 bills itself as a think tank for digital innovation, and each year the group releases the Digital IQ Index which ranks the “digital competence” of 35 leading luxury watch and jewelry brands. The newest rankings are out, and to the surprise of few, watch brands do not fare well. Find out who is gifted and who is feeble inside. … [Read more...]

Longines Master Collection Retrograde Moon Phases

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The Longines Master Collection Retrograde Moon Phases is available in 41mm or 44mm diameters and combines four retrograde functions with moon phase and day/night displays. The retrograde hands indicate day of the week at 12 o’clock, the date on the right-hand side of the dial, a 24-hour second time-zone on the left-hand side of the dial, and small seconds at 6 o’clock. Find pricing and wallpaper inside. … [Read more...]

Visual Quiz: Mystery Watches

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Can you identify manufacturers without seeing their names on the dials? We’ve lined up a dozen images, sans brand identification, to test your visual skills. Some watches are current, while others were produced in years gone by. As always, the answers appear at the end. Good luck! … [Read more...]

Basel Preview: Longines Twenty-Four Hours

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In the 1950s Longines supplied watches to the Swiss national airline, Swissair. These timepieces, developed specifically for aviators, had a distinctive 24-hour dial. This feature met the needs of navigators who, at the time, had to determine the position of the aircraft and set up a flight plan. Longines will re-issue this watch with the official launch at Baselworld 2011. The new version has been given the name Longines Twenty-Four Hours. … [Read more...]

Trivia Quiz: Hollywood Watches

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This time around our quiz features (mostly) action films, and we throw in a small-screen question or two. Do you know which watches these characters wore? This ticket to the movies is free, and as always, the answers appear at the end. Good luck! … [Read more...]

Celebrity Watches by Vincent Daveau: Tracking Trendsetters Through Time

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Newly released Celebrity Watches traces well-known and obscure connections between leading watch brands and their famous owners. From Napoleon to Steve McQueen and Einstein to Shaq, the author, a Paris-based watch journalist, chronicles the intersections between brand history and celebrity. … [Read more...]

The Good, the Bad, and the Ugly: Watch Company Financial Results for 2009

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For the most part, the Great Recession of 2009 pretty much mugged corporate sales and profits. In the watch sector, for example, the Bulgari and Movado groups reported red ink for the year. But there were exceptions to the battered sales and profits syndrome. Fossil, for one, had its most profitable year ever. Here’s a survey of the full-year results of publicly traded firms who are watch industry players. … [Read more...]

Trivia Quiz: Watches in the Movies 2 – The Sequel

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A few weeks back we offered some general "watches in the movies" trivia. This time around we're focusing on watches worn by leading men such as Brad Pitt, Tom Cruise, Matt Damon and John Travolta, with a few comedy stars added to lighten things up. Do you know which watches these top actors wore? Test your knowledge within. As always, the answers appear at the end. Good luck! … [Read more...]

1969: Seiko’s Breakout Year

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When it comes to anniversaries, the once generally ignored 40 is the new 50. This year has been marked by a parade of 40th anniversary bashes: Woodstock, the moon landing, and in watches, the legendary Zenith El Primero movement. Now, with two weeks left in the year, there is still one monster anniversary to go for watch lovers. … [Read more...]