L2 bills itself as a think tank for digital innovation, and each year the group releases the Digital IQ Index which ranks the “digital competence” of 35 leading luxury watch and jewelry brands. The newest rankings are out, and to the surprise of few, watch brands do not fare well. Find out who is gifted and who is feeble inside. … [Read more...]
Longines Master Collection Retrograde Moon Phases
April 20, 2011 By 4 Comments
The Longines Master Collection Retrograde Moon Phases is available in 41mm or 44mm diameters and combines four retrograde functions with moon phase and day/night displays. The retrograde hands indicate day of the week at 12 o’clock, the date on the right-hand side of the dial, a 24-hour second time-zone on the left-hand side of the dial, and small seconds at 6 o’clock. Find pricing and … [Read more...]
Visual Quiz: Mystery Watches
April 17, 2011 By 1 Comment
Can you identify manufacturers without seeing their names on the dials? We’ve lined up a dozen images, sans brand identification, to test your visual skills. Some watches are current, while others were produced in years gone by. As always, the answers appear at the end. Good luck! … [Read more...]
Basel Preview: Longines Twenty-Four Hours
January 13, 2011 By 4 Comments
In the 1950s Longines supplied watches to the Swiss national airline, Swissair. These timepieces, developed specifically for aviators, had a distinctive 24-hour dial. This feature met the needs of navigators who, at the time, had to determine the position of the aircraft and set up a flight plan. Longines will re-issue this watch with the official launch at Baselworld 2011. The new version has … [Read more...]
Trivia Quiz: Hollywood Watches
November 14, 2010 By 1 Comment
This time around our quiz features (mostly) action films, and we throw in a small-screen question or two. Do you know which watches these characters wore? This ticket to the movies is free, and as always, the answers appear at the end. Good luck! … [Read more...]
Celebrity Watches by Vincent Daveau: Tracking Trendsetters Through Time
June 7, 2010 By Leave a Comment
Newly released Celebrity Watches traces well-known and obscure connections between leading watch brands and their famous owners. From Napoleon to Steve McQueen and Einstein to Shaq, the author, a Paris-based watch journalist, chronicles the intersections between brand history and celebrity. … [Read more...]
Longines GrandeVitesse Chronograph 24h
August 18, 2009 By Leave a Comment
The Chronograph 24h is the newest addition to Longines' GrandeVitesse line. The 44mm case is fitted with the a modified version of the automatic ETA Valjoux 7754 movement made exclusively for Longines, dubbed caliber L686. As you might guess from its name, this new watch incorporates chronograph and second time zone. … [Read more...]
Longines Column-Wheel Chronograph
April 7, 2009 By 1 Comment
Longines started manufacturing timing equipment in 1878 with the launch of a simple 20 ligne column-wheel chronograph, reference number 20H. Over the years, many other Longines chronograph calibers have incorporated a column-wheel mechanism. The new Longines Column-Wheel Chronograph continues this horological heritage into the 21st century. This Longines houses a new caliber developed by ETA for … [Read more...]
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