Longines at Baselworld 2013

Longines Hydroconquest

WatchTime contributor Alexander Linz sat down with Walter von Känel of Longines at Baselworld, and has posted an audio interview on his blog at watch-insider.com. Linz also got a look at the new Longines revealed at the watch fair. To see the new Longines watches and hear the interview with Walter von Känel, click here now. … [Read more...]

Video: Longines Column-Wheel Chronograph


Longines started manufacturing timing equipment in 1878 with the launch of a simple 20 ligne column-wheel chronograph, reference number 20H. Over the years, many other Longines chronograph calibers have incorporated a column-wheel mechanism. The new Longines Column-Wheel Chronograph continues this horological heritage into the 21st century. Click here for a photo of the Longines Column-Wheel … [Read more...]

Facetime April 20

Steve Bright wears his JS Watch Islandus 1919 while on a family vacation in Paris.

Welcome to another installment of Facetime! Thanks to Steve Bright, Barbara Dolce, and Patrice Dessureault for the great pictures! As always, if you would like to be featured in our weekly Facetime section, as well as on Pinterest and our other social networks, please submit a hi-res pic (at least 1mb) to photo@watchtime.com. We'll also select the most popular weekly photos every two months and … [Read more...]

Grading the Retrograde: Longines Master Collection Retrograde

Longines Master Retrograde dial CU

Longines’s Master Collection Retrograde has an exclusive movement with no less than four retrograde functions. How does it hold up under WatchTime’s exacting scrutiny? Find out in this watch test feature by "Watch Insider" Alexander Linz and photographer Nik Schölzel, presented in WatchTime's June 2009 issue. … [Read more...]

Longines Ladies Diamond Conquest


Longines, currently celebrating its 180th anniversary, has introduced two new ladies watches designed to be both elegant and sporty. The Diamond Conquest has a stainless steel steel case and bracelet, with ceramic accents on the bracelet and bezel in either black or white, with matching dial in white mother-of-pearl or black. It also features 54 Top Wesselton VVS diamonds set around the inside … [Read more...]

Longines Avigation Watch Type A-7


No, that's not a typo... the name of Longines's newest pilot-inspired timepiece is apparently an amalgam of "aviation" and "navigation." It's a fitting name for a very unconventional watch, one whose large-cased, angled-dial design is based on aviators' watches from the early 20th century. The Longines Avigation Watch Type A-7's retro look is based on watches developed by Longines during the … [Read more...]

Pocket Full of Complications: Today’s Haute Horlogerie Pocketwatches

Cartier PocketWatch

Even though the wristwatch long ago supplanted it in popularity, the classical pocketwatch continues to soldier on as a novelty in the world of timepieces, beloved by some collectors for their old-school appeal and large, decorative movements, and many of today's watch brands have used the style to express not only their historical cachet but also their horological expertise. Here we shine the … [Read more...]

New Facetime Photos

Dr. Lori May-Malone wearing a Fendi Crazy Carats while on a cruise in the Western Caribbean.

Welcome back to Facetime! We have some great pictures this week, and we want to share even more, so keep them coming. To appear here or in the magazine, send us a hi-res picture (at least 1mb) to photo@watchtime.com. Remember to tell us your name, location, and the brand and model of watch you're wearing.       … [Read more...]

Simon Baker is Longines’ Newest Ambassador

Simon Baker is announced as Longines "Ambassador of Elegance"

At this year's Prix de Diane, Longines introduced The Mentalist's Simon Baker as their "Ambassador of Elegance." This is the second year in a row Longines partners with the 2,100-meter horse racing event. Longines also unveiled its new line, the Saint-Imier Collection, at the event.   … [Read more...]

Facetime: Father’s Day Edition

Darren Collings enjoys a day at Grandview Drive Park, IL with his Longines Grande Vitesse and his two daughters: Miah (left) holds a vintage Longines Admiral and vintage Omega Seamaster; Madelyn, a vintage Eterna-Matic 3000 and Vintage Girard-Perregaux Seahawk

Welcome to this week's installment of Facetime. In honor of Father's Day, all our pictures this week feature fathers with their children (and their watches, of course). If you’d like to be featured here, in our magazine, or on our other social networks, send us a hi-res pic at photos@watchtime.com.       … [Read more...]

Longines is the Official Watch of the 2012 Belmont Stakes

Longines’ Jennifer Judkins and Juan-Carlos Capelli present jockey Johnny Velazquez with a Longines St. Imier Column Wheel Chronograph after Union Rags won the Belmont Stakes.

Swiss watch brand Longines partnered this past weekend with the New York Racing Association, Inc. to serve as the Official Watch and Preferred Partner of the 144th running of the Belmont Stakes, the third leg of the prestigious Triple Crown, on June 9, 2012 at Belmont Park. During the winner’s circle presentations, Longines awarded watches from the Longines Saint-Imier Collection to owner … [Read more...]

Longines 180th Anniversary Collection Embraces the Brand’s History

Longines Single Push-Piece Chronograph

The Swiss watch brand Longines was founded 180 years ago this year in the village of Saint-Imier. The current Longines president, Walter von Känel, has not been around quite that long, but his tenure is an impressively lengthy one, nevertheless: 43 years with the brand. And von Känel, who spoke with me during this year's Basel fair, is demonstrably excited about his brand's 180th anniversary and … [Read more...]

Watch Wallpaper: Sport-Specific Watches

Tutima Yachting Chronograph

Certain watch models are inseparably linked with particular sports. In our December 2009 issue, we presented a gallery of specialized sports watches inspired by activities from yachting to golf to horse jumping, with original photos by ace watch photographer Nik Schölzel. Now we present six of these exclusive shots to download for your desktop. Click on the photos for wallpaper images. … [Read more...]

More FaceTime Photos


WatchTime's readers continue to send in photos of themselves sporting their favorite timepieces... the latest are below.       … [Read more...]

Big Time: More Wallpaper From the WatchTime Archives

BigTime - Breitling Super Avenger

This week, WatchTime offers another gallery of one-of-a-kind watch watch photography from its magazine archives as full-size wallpaper for your desktop. This week's theme is "Big Time," first presented at the height of the big-watch boom in 2007, featuring eight large watches re-imagined as larger-than-life sculpture by expert watch photographer Nik Schölzel. Click on the photos for larger … [Read more...]

Million-Dollar Club: What Watch Brands Spent the Most on Advertising in 2011?

Rolex/Chanel/BellRoss/Omega graphic

If watch advertising is a barometer of the health of a market — and it is — then the U.S. watch market is bouncing back after the catastrophe of 2009. Spending on watch advertising in the United States jumped 16 percent in 2011 to $365.8 million, indicating that the watch market here is improving. … [Read more...]

2011 Digital IQ Index Finds Luxury Watch Brands Lagging

L2 bills itself as a think tank for digital innovation, and each year the group releases the Digital IQ Index which ranks the “digital competence” of 35 leading luxury watch and jewelry brands. The newest rankings are out, and to the surprise of few, watch brands do not fare well. Find out who is gifted and who is feeble inside. … [Read more...]

Longines Master Collection Retrograde Moon Phases

The Longines Master Collection Retrograde Moon Phases is available in 41mm or 44mm diameters and combines four retrograde functions with moon phase and day/night displays. The retrograde hands indicate day of the week at 12 o’clock, the date on the right-hand side of the dial, a 24-hour second time-zone on the left-hand side of the dial, and small seconds at 6 o’clock. Find pricing and … [Read more...]

Basel Preview: Longines Twenty-Four Hours

In the 1950s Longines supplied watches to the Swiss national airline, Swissair. These timepieces, developed specifically for aviators, had a distinctive 24-hour dial. This feature met the needs of navigators who, at the time, had to determine the position of the aircraft and set up a flight plan. Longines will re-issue this watch with the official launch at Baselworld 2011. The new version has … [Read more...]

Celebrity Watches by Vincent Daveau: Tracking Trendsetters Through Time

Newly released Celebrity Watches traces well-known and obscure connections between leading watch brands and their famous owners. From Napoleon to Steve McQueen and Einstein to Shaq, the author, a Paris-based watch journalist, chronicles the intersections between brand history and celebrity. … [Read more...]