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Cameron Diaz, Leonardo DiCaprio and TAG Heuer Team Up for Hurricane Sandy Relief

November 12, 2012 By 2 Comments
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The glass-cubed planetarium sphere at New York's American Museum of Natural History was the stage for a star-studded charity event last Saturday night, hosted by Swiss watch brand TAG Heuer and featuring two of its celebrity "ambassadors," actors Cameron Diaz and Leonardo DiCaprio. WatchTime was among the media attending the gala, which was held to raise funds for Diaz's UN Women Charity and for … [Read more...]

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Cameron Diaz Lends Star Power to TAG Heuer’s New Link Lady

April 10, 2012 By Leave a Comment

One of the most buzzed-about secrets at this year’s Baselworld watch fair was the identity of the female celebrity chosen to endorse TAG Heuer’s new line of Link Lady watches. Speculation came to an end at TAG’s launch party on March 7, when Cameron Diaz, the sultry star of Charlie’s Angels and There’s Something About Mary, stepped onto the stage wearing one of the new models. … [Read more...]

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TAG Heuer Goes Green with Solar Power

November 30, 2010 By Leave a Comment

November 29 marked the beginning of construction at the TAG Heuer factories in La Chaux-de-Fonds, Switzerland. In an effort to reduce its carbon footprint, the Swiss Avant-Garde brand signed agreements with Swiss energy distributor Viteos, and with Planair, a Swiss consulting firm specialized in environmental issues, to equip the rooftops of its four buildings with solar panels. … [Read more...]

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Trivia Quiz: Hollywood Watches

November 14, 2010 By 1 Comment

This time around our quiz features (mostly) action films, and we throw in a small-screen question or two. Do you know which watches these characters wore? This ticket to the movies is free, and as always, the answers appear at the end. Good luck! … [Read more...]

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Racing Rarities Classic 1970s-era timepieces from TAG Heuer’s motorsports heyday go on the auction block.

October 25, 2010 By Leave a Comment

The list of watch brands to which entire auctions have been devoted is short — Rolex, Patek Philippe, Omega, and a handful of others come to mind. TAG Heuer joins that elite group this year, just in time for the brand’s 150th anniversary. WatchTime previews the sale. … [Read more...]

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