The glass-cubed planetarium sphere at New York's American Museum of Natural History was the stage for a star-studded charity event last Saturday night, hosted by Swiss watch brand TAG Heuer and featuring two of its celebrity "ambassadors," actors Cameron Diaz and Leonardo DiCaprio. WatchTime was among the media attending the gala, which was held to raise funds for Diaz's UN Women Charity and for NY Cares Hurricane Sandy Relief effort. … [Read more...]
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November 29 marked the beginning of construction at the TAG Heuer factories in La Chaux-de-Fonds, Switzerland. In an effort to reduce its carbon footprint, the Swiss Avant-Garde brand signed agreements with Swiss energy distributor Viteos, and with Planair, a Swiss consulting firm specialized in environmental issues, to equip the rooftops of its four buildings with solar panels. … [Read more...]
Racing Rarities Classic 1970s-era timepieces from TAG Heuer’s motorsports heyday go on the auction block.
The list of watch brands to which entire auctions have been devoted is short — Rolex, Patek Philippe, Omega, and a handful of others come to mind. TAG Heuer joins that elite group this year, just in time for the brand’s 150th anniversary. WatchTime previews the sale. … [Read more...]