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Jaeger-LeCoultre Offers Watchmaking Lessons On Your iPhone

Jaeger-LeCoultre has launched a new iPhone application that aims to share fine watchmaking with the general public. Rather than simply present their collection, the app invites you to look at iconic models from a whole new angle: the perspective of an amateur watchmaker. The application lets you explore the various stages in creating a watch, and a comprehensive horological dictionary compliments the six introductory lessons.