All Entries Tagged With: "George Graham"

The Man Behind the Brand: George Graham

Sixteen years ago, two young men born and raised in the Swiss watch town of La Chaux-de-Fonds and working in the watch industry teamed up with the notion of getting their own watch brand. The question confronting Eric Loth and Pierre-André Finazzi was which brand? The Swiss names they wanted, they couldn’t afford. The French brands they could afford, they didn’t want.