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Cable Meets Cobra: David Yurman’s New Shelby 1000 Sports Watch

May 21, 2012 By 3 Comments
David Yurman Revolution Shelby 1000 Black

Watch-and-jewelry designer David Yurman, famous for his signature cable bracelet, has teamed up with muscle-car visionary Carroll Shelby, creator of the legendary Shelby Cobra, to create Yurman's first limited-edition sports watch, the David Yurman Revolution Shelby 1000. … [Read more...]

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Million-Dollar Club: What Watch Brands Spent the Most on Advertising in 2011?

May 8, 2012 By 3 Comments
Rolex/Chanel/BellRoss/Omega graphic

If watch advertising is a barometer of the health of a market — and it is — then the U.S. watch market is bouncing back after the catastrophe of 2009. Spending on watch advertising in the United States jumped 16 percent in 2011 to $365.8 million, indicating that the watch market here is improving. … [Read more...]

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2011 Digital IQ Index Finds Luxury Watch Brands Lagging

October 19, 2011 By 2 Comments

L2 bills itself as a think tank for digital innovation, and each year the group releases the Digital IQ Index which ranks the “digital competence” of 35 leading luxury watch and jewelry brands. The newest rankings are out, and to the surprise of few, watch brands do not fare well. Find out who is gifted and who is feeble inside. … [Read more...]

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