Kobe Bryant Joins Hublot’s Roster of All-Star Athletes

Kobe Bryant w/ Hublot

Hublot continues its domination of the sports world with the signing of all-star Los Angeles Lakers guard Kobe Bryant as its newest "brand ambassador." Like other high-profile athletes in Hublot's stable, including fellow NBA star Dwyane Wade of the Miami Heat, Olympic runner Usain Bolt, and soccer star Diego Maradona, Bryant will lend his name to a limited-edition Hublot timepiece. … [Read more...]

Horology Meets Cuisine: Blancpain Partners with Three-Star Chef Daniel Humm

Daniel Humm wearing Blancpain Fifty Fathoms tourbillon

Last week, at a luxurious six-course dinner at New York City's world renowned Eleven Madison Park restaurant, Blancpain introduced Daniel Humm, a three-Michelin-starred chef and Blancpain watch enthusiast, as an official "friend of the brand," presenting him with a one-of-a-kind, engraved Fifty Fathoms timepiece. … [Read more...]

Bruce Willis Wears Hamilton Jazzmaster Watch in “A Good Day to Die Hard”

A Good Day to Die Hard Movie Poster Starring Bruce Willis

Action star Bruce Willis returns to the role of everyman hero John McClane in A Good Day to Die Hard, which opened in theaters this week. Keen-eyed watch buffs will note the timepiece that Willis wears in the film, which has been identified as a Hamilton Jazzmaster Viewmatic. Actor Jai Courtney, who plays McClane's estranged son, also sports a Hamilton, the Khaki X-Patrol. … [Read more...]

David Beckham & Breitling’s Transocean Chronograph Unitime

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Breitling has announced David Beckham as the representative for its Transocean Chronograph Unitime worldtimer watch, establishing a long-term partnership between the Swiss brand and the famous athlete. The Transocean Chronograph Unitime was introduced in the spring of 2012 at the Baselworld watch fair, equipped with the new Manufacture Breitling Caliber B05 and a double disk enabling permanent … [Read more...]

Cameron Diaz, Leonardo DiCaprio and TAG Heuer Team Up for Hurricane Sandy Relief

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The glass-cubed planetarium sphere at New York's American Museum of Natural History was the stage for a star-studded charity event last Saturday night, hosted by Swiss watch brand TAG Heuer and featuring two of its celebrity "ambassadors," actors Cameron Diaz and Leonardo DiCaprio. WatchTime was among the media attending the gala, which was held to raise funds for Diaz's UN Women Charity and for … [Read more...]

Ulysse Nardin Big Unit Chronograph

Ulysse Nardin Big Unit side

Baseball pitching legend Randy Johnson — the 6'10" World Series champ famously nicknamed "The Big Unit" — is a longtime collector of watches and a big fan of Ulysse Nardin in particular. Johnson has been an official "friend of the brand" since early June, when he and Ulysse Nardin CEO Patrik Hoffman announced their strategic partnership, which would culminate in the development of a new … [Read more...]

Girard-Perregaux and Hugh Jackman Fight Cancer

Hugh Jackman, wearing a Vintage 1945, and Steven Rom, CEO of Avstev, distributor of Girard-Perregaux for Australasia.

Girard Perregaux has partnered with the Hour Glass Group, sponsor of the Fight Cancer Foundation’s signature annual fundraising event, the Red Ball, held in the Palladium Ballroom at the Crown. The Red Ball is in its 20th year, and had over 1,300 guests. Among the attendees was actor and patron of the Fight Cancer Foundation, Hugh Jackman, wearing a Girard Perregaux Vintage 1945 watch. Jackman … [Read more...]

Hublot Auctions 12 Unique King Power Watches Signed by Boxing Legends

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On Saturday night, Las Vegas's Bellagio Hotel and Casino  played host to an unprecedented gathering of legendary boxing champions, as they joined the World Boxing Council (WBC) and Swiss watch brand Hublot in auctioning off 12 unique Hublot timepieces to raise funds for boxing's less fortunate. … [Read more...]

Movado’s Newest Ambassador: Lily Collins

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Movado recently announced actress Lily Collins as their newest brand ambassador. She will be featured in their "Modern Ahead of its Time" advertising campaign shot by fashion photographer Carter Smith this fall. Collins made her film debut in 2010's "The Blind Side," and most recently starred as Snow White in "Mirror, Mirror." “I am so excited to partner with Movado and to be a part of the … [Read more...]

Idol Time: American Idol’s Randy Jackson Talks Timepieces with WT

Randy Jackson

It's been a big week for "American Idol's" Randy Jackson. Not only is "AI" fandom abuzz over his future as a judge on the popular musical competition program, but this week also saw the launch of a new business venture for the famously watch-loving Jackson — Timepieces by Randy Jackson, a new line of watches (most of them affordably priced at $99 to $499) that will initially be sold on cable … [Read more...]

Talking Watches With New Alpina Brand Ambassador William Baldwin

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Recently, the sporty Swiss watch brand Alpina announced that actor William Baldwin (Backdraft, The Squid and the Whale, TV's "Gossip Girl") will be the celebrity brand ambassador for its new line of Alpina Divers watches. The brand welcomed Baldwin in a gala press event at New York's Maritime Hotel in late June. At the event, WatchTime sat down with the actor — a fan and collector of fine … [Read more...]

Omega Announces Davis Love III as Ambassador

The silver dial has the vertical ‘‘teak-pattern’’ lines that characterize the watches in the Aqua Terra collection.

Omega has announced 2012 U.S. Ryder Cup Captain Davis Love III as their newest golf ambassador. He will lead Team USA at the Ryder Cup to be played at Medinah Country Club in Medinah, Ill., Sept. 25-30, 2012. Omega will serve as official timekeeper for the first time. Omega President Stephen Urquhart presented Love with an Omega Seamaster Aqua Terra "Captain's Watch," created in celebration of … [Read more...]

Simon Baker is Longines’ Newest Ambassador

Simon Baker is announced as Longines "Ambassador of Elegance"

At this year's Prix de Diane, Longines introduced The Mentalist's Simon Baker as their "Ambassador of Elegance." This is the second year in a row Longines partners with the 2,100-meter horse racing event. Longines also unveiled its new line, the Saint-Imier Collection, at the event.   … [Read more...]

Belén Mozo Joins Audemars Piguet’s AP Golf Ambassador Team

Belén Mozo, Audemars Piguet's newest brand ambassador

LPGA golfer Belén Mozo has been announced as Audemars Piguet's newest brand ambassador. Mozo joins the Swiss watch manufacturer’s pro-golfer roster, which already includes Cristie Kerr, Morgan Pressel, Rory McIlroy, Lee Westwood, Graeme McDowell, Ian Poulter, Miguel Angel Jiménez, Darren Clarke and Anthony Kim. “I'm honored and excited to join a team of the world's best golfers and … [Read more...]

Jaeger-LeCoultre Launches New Rendez-Vous Ladies Watch with Diane Kruger

Diane Kruger wearing Jaeger-LeCoultre

German actress Diane Kruger, known for her roles as Helen of Troy in 2004's Troy and Bridget von Hammersmark in the 2009 Quentin Tarantino WWII film Inglorious Basterds, has been a brand ambassador for Swiss watchmaker Jaeger-LeCoultre since 2009, and now she serves as the inspiration for JLC's new collection of ladies' watches, called Rendez-Vous. … [Read more...]

Running Time: Olympic Hero Usain Bolt Gets His Own Hublot Watch

Usain Bolt with Hublot watch

Jamaican sprinter Usain "Lightning" Bolt became known as the world's fastest man back in 2008, when he won a gold medal and set new Olympic records at the summer games in Beijing. Now, as Bolt prepares to defend his title this year in London, he will have his own personalized Hublot watch to record his lap times: the King Power Usain Bolt. … [Read more...]

Play Ball! Graham Signs MLB Pitcher C.J. Wilson

To many Americans, the start of the new baseball season is a long-awaited rite of spring, and to Graham — a Swiss watch company with British roots and a reputation for distinctively masculine sport watches — it also provides the perfect opportunity to introduce its newest "brand ambassador" and its first from the world of baseball: L.A. Angels pitcher C.J. Wilson. … [Read more...]

Cameron Diaz Lends Star Power to TAG Heuer’s New Link Lady

One of the most buzzed-about secrets at this year’s Baselworld watch fair was the identity of the female celebrity chosen to endorse TAG Heuer’s new line of Link Lady watches. Speculation came to an end at TAG’s launch party on March 7, when Cameron Diaz, the sultry star of Charlie’s Angels and There’s Something About Mary, stepped onto the stage wearing one of the new models. … [Read more...]

Yves “Jetman” Rossy Flies With Breitling Jet Team

After flying across the English Channel, soaring alongside two Boeing Stearman biplanes carrying the Breitling Wingwalkers, looping the loop around a hot-air balloon and hurtling across the sky over the Grand Canyon, Yves "Jetman" Rossy did some formation flying alongside two jets from the Breitling Jet Team. Find a link to the video inside. … [Read more...]

World #1 Novak Djokovic is Newest Audemars Piguet Ambassador

As the U.S. Open gets under way in Flushing Meadows, Audemars Piguet has announced that the world’s number one tennis player, Novak Djokovic, has joined the brand as its latest Ambassador. Seeded number 1 at the U.S. Open, Djokovic has enjoyed an exceptional 2011 season, running his record to 57-2, including five wins over former #1 Rafael Nadal. … [Read more...]