Armin Strom

Armin Strom AG has its roots in Burgdorf located northwest of Bern, Switzerland. The history of the watch factory begins with the founder and namesake of the business, Armin Strom. After completing his watchmaking apprenticeship and gaining early independent business experiences in Lotzwil and St. Moritz, the still young Armin Strom opened his own shop in the Altstadt (Old Town) area of Burgdorf in the year 1967. In addition to selling and restoring watches, he soon began working on his own creations in the workroom behind the shop. His first masterpiece was a gold pocket watch, with a hand-engraved dial in polished blue lapis lazuli. His mature manual dexterity and incredible attention to detail soon made the budding watchmaker aware of where to specialize in the art of skeletonizing. His idea of cutting away all the parts of the movement which have no active function for its operation characterizes the appearance of Armin Strom watches to this day. He then set about engraving and decorating the remaining parts with intricate detailing and fitting them into fine cases. Although initially available only from his shop, creations from Armin Strom were first presented at the Basel Watch and Jewellery Fair in 1984. The timepieces soon came to the attention of the media, and customers from all over the world began to show an interest in the hand-skeletonized pieces. The Armin Strom collection had grown to 20 models by the mid-1980s. Then Armin Strom also ventured into the production of his first wristwatch for women. His goal of designing this to be as small as possible gained him an entry in The Guinness Book of World Records as the smallest watch ever to be skeletonized by hand. His reputation and recognition at an international level brought Armin Strom contracts in the 1990s from some watch companies, for which he would skeletonize a number of series by hand. In the meantime, his own brand was expanding continuously as the result of increasing demand. The company was incorporated as Armin Strom AG in 2006, and in 2009 it moved into its new, large production facility in the watchmaking town of Biel. In 2009, the first in-house Manufacture-Calibre, the ARM09 was presented. The first in-house calibre ARM09 was followed by other manual winding calibres and the most recent, the Tourbillon calibre ATC11 was celebrated with a limited set of 4 timepieces – The “Coffret” Tourbillon. We cover Armin Strom prices, have the Armin Strom price list on our database, show you Armin Strom watches for sale and help you to identify false Armin Strom replica. We also have Armin Strom watch news, blog posts, updates and other posts about Armin Strom watches as well as Armin Strom watch infos. Armin Strom watches are available in many stores globally.

Monochrome Watch Review: Armin Strom Racing Gravity


Identity is a brand’s main objective. Look at a Rolex and you’ll recognize it at first glance. Same goes for a Ferrari or a Louis Vuitton bag. Even though its introduction is recent (2006), Armin Strom has forged for itself such an identity, boasting  a coherent collection with clearly defined design cues. The Armin Strom Racing Gravity is a superb example of this identity, and we at Monochrome Watches review it here for you. … [Read more...]

Highlight Watches From WatchTime’s IBG 2014 Watch Collector Events

Breguet Tourbillon QP

The sponsoring luxury watch brands for WatchTime's "Inside Basel.Geneva" series of watch collector events have really strutted their stuff this year. As noted by WatchTime's IBG event partner, watch collector and aficionado Jeff Kingston, not only did each brand have a broad selection from its collection on display at the opening event in Chicago — far broader than you'd ever find at a boutique or other retailer — but key new watch models from SIHH and Baselworld that won’t be in stores … [Read more...]

Showing at WatchTime IBG 2014: Armin Strom Gravity Date Fire

Armin Strom Gravity Date Fire

WatchTime and noted watch collector and expert Jeff Kingston have teamed up again for the 2014 edition of the popular “Inside Basel.Geneva” series of collector events, kicking off September 5 in Chicago. Among the core sponsoring watch brands is indie brand Armin Strom, which will showcase its new Armin Strom Gravity Date Fire at the events. … [Read more...]

Fratello Friday: My Picks for Last Year’s 5 Top Watches

Audemars Piguet Tradition Tourbillon

It's Fratello Friday! Since 2014 started a good week ago, and this year's new watches start rolling out at the SIHH watch fair just over a week from now, I thought it was time to list my Top 5 favorite watches introduced in 2013. … [Read more...]

Armin Strom Tourbillon Gravity Fire

Armin Strom Tourbillon Gravity Fire

Armin Strom, the eponymous Swiss watch brand founded by watchmaker and skeletonization expert Armin Strom 40 years ago, has released a new watch that showcases a rare horological combination: a tourbillon watch with an automatic-winding micro-rotor movement. It's called the Tourbillon Gravity Fire, and it is this week's Watch to Watch. … [Read more...]

A Record-Breaking Patek Philippe Highlights Top 5 Watches from Only Watch 2013

Patek Philippe - Only Watch 2013

The fifth edition of the biennial "Only Watch" auction took place over the weekend at the Hermitage Hotel in Monaco. When the final hammer fell, the auction of unique timepieces had raised 5,066,000 euros for research into Duchenne Muscular Dystrophy, and a Patek Philippe Ref. 5004T fetched the highest price ever paid for a modern wristwatch at auction. … [Read more...]

Only Watch Auction Returns to Monaco in September


The fifth Only Watch, a charity auction of unique timepieces, returns on September 28th, taking place once again in Monaco and conducted by Antiquorum Auctioneers. … [Read more...]

Armin Strom’s Tourbillon Tour


Biel-based watch manufacture Armin Strom have recently created their own in-house tourbillon movement, and are kicking off a global tour to showcase their latest calibre, the ATC11, which is a manual movement with a 10 day power reserve, and a collection of new timepieces. … [Read more...]

Video Pick: The Birth of a Watch


In this 4 minute video, Armin Strom shows us every step in the creation of a watch, from initial hand drawings to CNC programming, through manufacturing, skeletonizing, engraving and decorating, plating, final assembly, and quality inspection. Click below to see the birth of a watch, and don't hesitate to enlarge it to full screen. … [Read more...]

Armin Strom Blue Chip Chronograph Skeleton


Master skeleton-designer Armin Strom puts his more than forty years of experience into the new Blue Chip Chronograph Skeleton. Weeks of patient handwork by skilled craftspeople endow these movements with significant intrinsic value, and the results are spectacular to behold. Find wallpaper and pricing inside. … [Read more...]

New Tourbillon Pen Compliments Cufflinks


Totally Worth It, the U.S. distributor of luxury watch brands including Armin Strom, Hautlence, Linde Werdelin and Ladoire, presents the TF Est. 1968 "Tourbillon" Pen to match the TF Est. 1968 cufflinks. The pen, available in several finishes, mounts the "tourbillon" at a 45° angle on the top, making it easily visible when the pen is in your pocket. Find pricing, availability and retailers inside. … [Read more...]

Michael Sarp Named Chairman of the Board at Armin Strom


Former IWC CEO Michael Sarp has been named Chairman of the Board of Directors at the Swiss watch manufacturer Armin Strom AG. His previous activities have included managing various exclusive brand-name companies in the luxury goods market. Sarp also served as Chairman of the Executive Board at the Swatch Group Germany. … [Read more...]

Ronnie Wood, Armin Strom, and Virgin Racing Team Up


Armin Strom, Official Timing Partner of the Virgin Racing Formula One Team, has announced that it will participate in an art project with the Ronnie Wood. Best known as a Rolling Stone, Ronnie is also an artist, and during 2011 he will paint a Virgin Racing Formula 1 car, an Armin Strom watch, and a Virgin Racing driver’s helmet. The Armin Strom “Art Watch” will be auctioned at the 2011 Only Watch exhibition and sale in Monaco. … [Read more...]