Armin Strom’s Tourbillon Tour

Armin_tourbillon

Biel-based watch manufacture Armin Strom have recently created their own in-house tourbillon movement, and are kicking off a global tour to showcase their latest calibre, the ATC11, which is a manual movement with a 10 day power reserve, and a collection of new timepieces. The tour began in Interlaken, on October 25th, 2012. On the tour, they will be presenting their "coffret tourbillon," a … [Read more...]

Scenes From Inside Basel/Geneva 2011 New York City and San Francisco

Inside Basel/Geneva was bigger and better than ever this year, with twice as many participating brands compared with last year - as many as 28 independent watchmakers and brands at the shows. Attendance also set all-time records - more than 300 guests in New York. This report includes more than 30 images from the New York City and San Francisco events. Let's see some watches! … [Read more...]

Video Pick: The Birth of a Watch

In this 4 minute video, Armin Strom shows us every step in the creation of a watch, from initial hand drawings to CNC programming, through manufacturing, skeletonizing, engraving and decorating, plating, final assembly, and quality inspection. Click below to see the birth of a watch, and don't hesitate to enlarge it to full screen. … [Read more...]

Armin Strom Blue Chip Chronograph Skeleton

Master skeleton-designer Armin Strom puts his more than forty years of experience into the new Blue Chip Chronograph Skeleton. Weeks of patient handwork by skilled craftspeople endow these movements with significant intrinsic value, and the results are spectacular to behold. Find wallpaper and pricing inside. … [Read more...]

New Tourbillon Pen Compliments Cufflinks

Totally Worth It, the U.S. distributor of luxury watch brands including Armin Strom, Hautlence, Linde Werdelin and Ladoire, presents the TF Est. 1968 "Tourbillon" Pen to match the TF Est. 1968 cufflinks. The pen, available in several finishes, mounts the "tourbillon" at a 45° angle on the top, making it easily visible when the pen is in your pocket. Find pricing, availability and retailers … [Read more...]

More Brands Added to Inside Basel/Geneva 2011; Record Number Participating

Now in its sixth year, Inside Basel/Geneva 2011 will be bigger than ever – much bigger. The shows are fully subscribed with 30 brands and independent watchmakers participating this year. This is your chance to see the latest watches from the 2011 Swiss shows, and more. Look inside to see who will be there and to reserve your spot! … [Read more...]

Michael Sarp Named Chairman of the Board at Armin Strom

Former IWC CEO Michael Sarp has been named Chairman of the Board of Directors at the Swiss watch manufacturer Armin Strom AG. His previous activities have included managing various exclusive brand-name companies in the luxury goods market. Sarp also served as Chairman of the Executive Board at the Swatch Group Germany. … [Read more...]

Ronnie Wood, Armin Strom, and Virgin Racing Team Up

Armin Strom, Official Timing Partner of the Virgin Racing Formula One Team, has announced that it will participate in an art project with the Ronnie Wood. Best known as a Rolling Stone, Ronnie is also an artist, and during 2011 he will paint a Virgin Racing Formula 1 car, an Armin Strom watch, and a Virgin Racing driver’s helmet. The Armin Strom “Art Watch” will be auctioned at the 2011 Only … [Read more...]

Scenes from the Grand Finale: Inside Basel/Geneva 2010 Chicago

WatchTime’s 2010 Inside Basel/Geneva series finished up high above Chicago at the Mid-America Club on the 80th floor of the Aon Center. It was another night for records as more than 170 guests enjoyed timepieces from 19 participating brands – both all-time highs for Chicago. … [Read more...]

Sneak Peek: Inside Basel/Geneva 2010

Following a challenging 2009, the watch industry enters 2010 with a level of creativity and energy that seemed unimaginable 12 months ago. This was evident at Baselworld and SIHH in Geneva, where WatchTime and noted collector Jeff Kingston visited 50 brands to discover the most interesting and intriguing watchmaking achievements for 2010. … [Read more...]

Scenes From Inside Basel-Geneva 2009 New York

If you were looking for reasons to be more upbeat about the U.S. economy this week, there were a few to be found. You could have watched Federal Reserve chairman Ben Bernanke on the TV news proclaiming that the recession is over. Or you could’ve had a lot more fun by attending this year’s largest-ever “Inside Basel-Geneva” watch collectors’ event in New York, hosted by WatchTime and … [Read more...]