PROMOTION

The Longines Master Collection is Inviting Color Onto its Dials


As a traditional watchmaking company, Longines has been producing exceptional timepieces since the very beginning. The Longines Master Collection is the perfect contemporary illustration of this concept, as demonstrated by the success of this collection since its launch in 2005. The Longines Master Collection blends classic elegance and excellence, for the greatest pleasure of watchmaking enthusiasts. Today, Longines is presenting new pieces in which colored dials take center stage. These gray and blue models add a new variation to the rich array of models offered in The Longines Master Collection.

In 2005, Longines launched the line that would become its best-selling product: The Longines Master Collection. Right from the start, this range has enjoyed a level of success that has never waned, making it an emblem of the brand’s watchmaking know-how. Over the years, new sizes and sophistications have been added, while the timeless classicism which is the brand’s essential characteristic, and which has played a major role in its success worldwide, has always been maintained.

This year, Longines is launching two editions: one in gray and the other in blue. These fashionable chromatic variations are perfectly in line with the classic and understated spirit of this collection. The sunray blue and sunray gray dials show the hours, minutes and seconds thanks to rhodium-plated hands that stand out subtly. The gray models, as well as the men’s blue model, are available with an alligator watch strap of the same color as the dial for total harmony.

These models in the Longines Master Collection come in several diameters, so that men and women can find the watch best suited to their wrist. The clear underside of the steel case allows one to admire the scintillating movement of the automatic calibers with which these pieces are fitted. These elegant timepieces are complemented by a steel bracelet or gray or blue alligator watch strap, all fitted with a folding safety clasp.

Based in Saint-Imier, Switzerland since 1832, Longines watchmakers enjoy an expertise steeped in tradition, elegance and performance. With generations of experience as the official timekeeper for world championships, and as a partner of international sports federations, Longines has created strong and long-lasting relationships in the world of sports, over the years. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world’s leading watchmaker. The Longines brand, with its winged hourglass emblem, is established in over 150 countries. For more information, please visit the official website.
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