TAG Heuer Watches: The True Story behind the TAG Heuer Carrera, TAG Heuer Formula 1 and others

So you think you know everything a true connoisseur of TAG Heuer watches should know about these Swiss luxury watches? We’ll bet you don’t really know Jack!

Of course, we’re talking about Jack W. Heuer, scion of the TAG Heuer (originally Heuer) watch company – the man who gave us the TAG Heuer Carrera, the Formula 1 and other famous TAG Heuer watches — without whom there would never have been today’s TAG Heuer company, nor its line of popular TAG Heuer watches for diving, the TAG Aquaracer.

Now you can delve into the world of Jack Heuer with an in-depth, insider look at his life and the rich history of TAG Heuer. This exclusive feature article, TAG Heuer Watches: The True Story behind the TAG Heuer Carrera, TAG Heuer Formula 1 and Others, could only come from WatchTime, the world’s foremost authority on men’s sports watches, Swiss luxury watches, and everything TAG Heuer. And it’s absolutely FREE to download right now.

Even if you’re new to the world of TAG Heuer watches only after purchasing your first TAG Aquaracer, when you read TAG Heuer Watches: The True Story behind the TAG Heuer Carrera, TAG Heuer Formula 1 and Others, you will become a true connoisseur of TAG Heuer watches! We’ve created this FREE Special Report so you can …

  • Understand the history of these famous timepieces
  • Enjoy learning the secrets of their origins
  • Expand your knowledge of TAG Heuer watches
  • Be knowledgeable in conversation with other watch lovers
  • Appreciate the man behind the iconic TAG Heuer Carrera

This intriguing report on TAG Heuer history could only come from WatchTime’s award-winning team of journalists, and it’s absolutely free!

Birth of the TAG Heuer Carrera

If you own a TAG Heuer Carrera, or aspire to one day, you’ll want to explore the origins of this most recognizable of TAG Heuer’s men’s sports watches.

  • Did you know that the name of the TAG Heuer Carrera sprang from a casual conversation with a famous racecar driver in 1963?
  • Did you know that it was the TAG Heuer Carrera that led Jack Heuer to a friendship with Enzo Ferrari?
  • Did you know that TAG Heuer’s relationship with professional racing extended to the timing system used in Formula 1 world championships for nine years?

This dedication to the precise, accurate timing of racing events is what drove Jack Heuer to create the TAG Heuer Carrera. Discover how Jack Heuer, a racing enthusiast himself, came to invent these timing devices, and how his genius and business acumen led TAG Heuer to be the first to recognize the promise of electronic watches.

You’re simply not a true TAG Heuer watches aficionado if you don’t read this FREE article, TAG Heuer Watches: The True Story behind the TAG Heuer Carrera, TAG Heuer Formula 1 and Others, from WatchTime, the world’s foremost authority on watches. Download it right now and make it part of your TAG Heuer collection!

The 1980s, economic recession and the Formula 1

Another of many TAG Heuer watches to become a collectible, the TAG Heuer Formula 1 was born from the company’s close association with the legendary racing organization. And yet it took a near economic disaster to give birth to the first Formula 1.

TAG Heuer Watches: The True Story behind the TAG Heuer Carrera, TAG Heuer Formula 1 and Others takes the reader through the hard times of the 1970s and ‘80s, when digital stopwatches and the quartz analog movement grew in popularity. The U.S. dollar tumbled in value, making Swiss luxury watches too costly to survive the recession.

Yet despite all that, you’ll learn how Jack Heuer was among the first watch executives to understand the value of California’s new microelectronics industry … how he pressed forward regardless … and how he eventually left the watch industry just as the new TAG Heuer company introduced one of its most popular men’s sports watches, the TAG Heuer Formula 1.

The Formula 1, named after the one thing that the TAG (Techniques d’Avante-Garde) and Heuer companies had in common before their merger, was a huge success and still is today. The company’s luxury divers’ watch, the TAG Heuer Aquaracer, is a direct descendant. If you’re a fan of men’s sports watches, Swiss luxury watches and especially TAG Heuer watches, why not read TAG Heuer Watches: The True Story behind the TAG Heuer Carrera, TAG Heuer Formula 1 and Others right now to fully understand the lore and the history of this popular line?

Click here to get your free download.

Jack Heuer, TAG Heuer and men’s sports watches are part of history

When you wear TAG Heuer watches, or choose men’s sport watches for your everyday wear or sports activities, you become a part of the great history of Swiss luxury watches. But simply wearing the watches won’t make you a true connoisseur. TAG Heuer aficionados demand more, and that’s why we wrote TAG Heuer Watches: The True Story behind the TAG Heuer Carrera, TAG Heuer Formula 1 and other Legendary TAG Heuer Brands.

Fans of TAG Heuer watches want to understand the history of their timepieces. And only WatchTime could deliver this premium report about the legendary Jack Heuer and the watches he created! We’ve included all kinds of interesting facts, such as …

  • Jack Heuer’s first love before he joined the family firm
  • What Jack Heuer learned from four years working in the U.S. that helped drive the company’s growing success
  • How the famous Heuer Chronomatic was born
  • How Heuer became one of the first non-automotive sponsors of Formula 1 racing
  • Why Steve McQueen wore a Heuer Monaco in the 1971 movie Le Mans

And there are many more fascinating details of the rise of the Heuer watch brand and the birth of the TAG Heuer watches we know today. If you’re a newcomer to TAG Heuer watches, perhaps a diving enthusiast drawn in by the sporty TAG Heuer Aquaracer, you have even more reason to read this exclusive, in-depth article. And it’s absolutely FREE – so why not download it right now?

Join others interested in TAG Heuer watches and become as knowledgeable as if you were part of Jack Heuer’s founding family! It won’t cost you a dime, and I promise you a fascinating read.

This promotional article was originally published on April 24, 2013, and has been updated.

About Carina Friedrich


  1. Claudia says:

    Thanks Jonathan for the insite! I never knew this and own three Tag\'s.

  2. Jonathan W. Fink says:

    Somewhat wrongfully, I still regard TAG Heuer as more of a marketing company than a watch maker. My reasons for this view include the facts that TAG Heuer still relies on third parties to manufacture most of its movements, its in house movements are hand me downs from Zenith and Seiko, and it does not disclose the manufacture of many of its movements. For example, I still do not know if the Calibre 5 is made by ETA, Sellita, or someone else, and TAG doesn\'t disclose this in its materials. For all of its similar problems, at least Baume and Mercier fully discloses the manufactures of its movements in its literature.

  3. Zack says:

    Why I can\'t download it?

    • Jason Francisco says:

      Hi Zack,

      You should be receiving the download in your email. Check your spam folder just in case.

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