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Omega Launches iPhone App

Omega iPhone App

Omega puts its world at your fingertips with its new iPhone app. Carry the entire collection, including images and technical data about every Omega watch, in your pocket. The Watchfinder function lets you select the timepieces that have the exact specifications you are looking for, and you can save your choices as Favorites. The app also displays the correct time and date on a De Ville Hour Vision. Tap the dial and view the animated Co-Axial caliber 8611 through the sapphire case back.

Panerai Launches iPhone App

Panerai iPhone App

Officine Panerai dives into the digital age with a new iPhone app. The app is available at no cost in iTunes (link below). Now Paneristi everywhere can share the Panerai experience anytime, anywhere. The app offers users exclusive information about new collections, upcoming events, and official boutique locations. A game lets you test your Paneristi knowledge, and you can download wallpapers and high-res images. Panerai customers can also locate and contact product service experts throughout the world.

14th International Chronometry Congress Considers Time and Sport: Technological and Human Challenges

Swiss Chronometry Society

The 14th International Chronometry Congress of the Swiss Chronometry Society meets September 28-29 at the Salle Stravinsk in Montreux, Switzerland. This year’s theme is “Time and Sport: Technological and Human Challenges”. During the Congress, about twenty lectures will be presented to over 500 watchmakers, technicians, engineers and professionals.

Tissot Lets You Try on Virtual Watches in Real Time 3D

Tissot Augmented Reality 3D

Tissot has added 3D augmented reality technology to its website, allowing visitors to try on virtual watches in 3D and to interact with features on the brand’s pioneering Touch collection. When visitors hold their wrist in front of their webcam, they see themselves “wearing” virtual 3D watches in real time. 28 watch variations from the Touch collection are available to try on, including the new Sailing-Touch, T-Touch Expert and Sea-Touch.

Omega Supports Solar Powered Flight

Solar Impulse

Solar Impulse is a prototype aircraft powered by the Sun, and on a clear April day over the Swiss town of Payerne, it took its first serious test flight. Seven years in the making, the goal of the venture is to demonstrate that it is possible to fly around the world using only solar power. The top of the craft’s wings are covered with 12,000 solar cells, occupying a wingspan of 206 feet – just a few feet shorter than a 747, yet the plane weighs only about 3750 pounds.

Holition: Try on 3D Virtual Watches at Home

Holition

Holition is launching the second generation of their real-time 3D virtual reality application that lets you “try on” virtual watches at home using a computer with a web cam. With Holition, your computer monitor looks like a mirror in which you can see yourself with the watch on your wrist. As you move, your image and the virtual watch move with you in real time. You can view a demo video on the Holition web site.

Lange Launches Zeitwerk iPhone Application

Zeitwerk comes to the  iPhone

Response to Lange’s award-winning Zeitwerk has been so strong that the watchmakers in Glashütte are having trouble keeping up with demand. If you’re waiting anxiously for yours to be delivered, or if you just want a cool new app for your iPhone, Lange has something for you – the Zeitwerk iPhone app. Explore the watch in different colors, spin the watch around, and zoom in to explore details up close. The app even lets you disassemble different areas of the watch using the touch screen.

JLC Embraces Communications Technology for SIHH 2010

JLC Online for SIHH

Jaeger-LeCoultre will take the members of its online community on an unprecedented technological journey during the Salon International de la Haute Horlogerie (SIHH). The journey begins on January 18 with the unveiling of an exceptional new timepiece. This video hints that it may be something rugged.

AP Millenary Carbon One Tourbillon Chronograph

AP Millenary Carbon One

Audemars Piguet’s new Millenary Carbon One is a technical wonder. The case is forged carbon, an ultra-light material developed by AP. The middle section of the case is created by placing a set of threaded carbon filaments inside a mold. The wire, measuring one millimeter in diameter, is itself composed of several thousand 7-micron carbon fibers held together by a resin wire. Placed end to end, these filaments are equivalent to 22.7 meters of carbon wire and 102.2 km of carbon fibers.

De Bethune DB25 Moon Phase With Silicon Balance Wheel

De Bethune DB25 Moon Phase

This latest addition to De Bethune’s DB25 family is fitted with a new hand-wound mechanical caliber with a six-day power reserve, based on the DB2105 movement. The silicon balance wheel, used for the first time in a production movement, is the product of research undertaken since 2002 focused on improving the oscillator. Together with the balance spring with the De Bethune flat terminal curve, the two form an oscillating assembly that marks a new step forward in the quest for isochronism, a precisely uniform rate.