All Entries in the "Technology" Category
Holition: Try on 3D Virtual Watches at Home

Holition is launching the second generation of their real-time 3D virtual reality application that lets you “try on” virtual watches at home using a computer with a web cam. With Holition, your computer monitor looks like a mirror in which you can see yourself with the watch on your wrist. As you move, your image and the virtual watch move with you in real time. You can view a demo video on the Holition web site.
Lange Launches Zeitwerk iPhone Application

Response to Lange’s award-winning Zeitwerk has been so strong that the watchmakers in Glashütte are having trouble keeping up with demand. If you’re waiting anxiously for yours to be delivered, or if you just want a cool new app for your iPhone, Lange has something for you – the Zeitwerk iPhone app. Explore the watch in different colors, spin the watch around, and zoom in to explore details up close. The app even lets you disassemble different areas of the watch using the touch screen.
JLC Embraces Communications Technology for SIHH 2010

Jaeger-LeCoultre will take the members of its online community on an unprecedented technological journey during the Salon International de la Haute Horlogerie (SIHH). The journey begins on January 18 with the unveiling of an exceptional new timepiece. This video hints that it may be something rugged.
AP Millenary Carbon One Tourbillon Chronograph

Audemars Piguet’s new Millenary Carbon One is a technical wonder. The case is forged carbon, an ultra-light material developed by AP. The middle section of the case is created by placing a set of threaded carbon filaments inside a mold. The wire, measuring one millimeter in diameter, is itself composed of several thousand 7-micron carbon fibers held together by a resin wire. Placed end to end, these filaments are equivalent to 22.7 meters of carbon wire and 102.2 km of carbon fibers.
De Bethune DB25 Moon Phase With Silicon Balance Wheel

This latest addition to De Bethune’s DB25 family is fitted with a new hand-wound mechanical caliber with a six-day power reserve, based on the DB2105 movement. The silicon balance wheel, used for the first time in a production movement, is the product of research undertaken since 2002 focused on improving the oscillator. Together with the balance spring with the De Bethune flat terminal curve, the two form an oscillating assembly that marks a new step forward in the quest for isochronism, a precisely uniform rate.
Omega Seamaster Planet Ocean Liquidmetal Limited Edition

Omega has announced the launch of the Seamaster Planet Ocean Liquidmetal in a limited edition of 1948 pieces, in honor of the year the Seamaster was launched. The watch features a ceramic bezel with the numbers and scale made from Liquidmetal, an alloy created by Swatch Group researchers collaborating with Omega’s product development team.
Jaeger-LeCoultre Offers Watchmaking Lessons On Your iPhone

Jaeger-LeCoultre has launched a new iPhone application that aims to share fine watchmaking with the general public. Rather than simply present their collection, the app invites you to look at iconic models from a whole new angle: the perspective of an amateur watchmaker. The application lets you explore the various stages in creating a watch, and a comprehensive horological dictionary compliments the six introductory lessons.
Breitling Launches Chronomat B01 iPhone App

Breitling has created an application for the iPhone 3.0 and iPod touch designed to provide a detailed functional presentation of its latest chronograph, the Chronomat B01. The application provides a complete overview of the watch including a precise description, technical data, a portfolio, a video and 360° views. The application is also equipped with a unique configurator that allows you to visualize hundreds of possible customized versions of the model which is available in steel, steel and gold, or all gold, and with 18 different dials. A point-of-sale locator lets you find your nearest authorized Breitling retailer.
TAG Heuer Launches Customer Service Web Site

TAG Heuer has launched a new comprehensive customer service website. The intuitively-designed site provides owners with a variety of important information about their timepiece, including care and use issues such as winding, cleaning, and use in water. The site also contains warranty and service information, describing in detail the operations that are performed when a watch is sent in for service.
FHH Introduces the Watch Tablet Sales Tool

Fine watch aficionados often lament that they know more about the timepieces in the case than the sales associates behind the counter. The Fondation de la Haute Horlogerie (FHH) addresses this issue with the Watch Tablet, a thin touchscreen tablet PC that puts vast amounts of watch-related information at the associates’ fingertips. The Watch Tablet contains information on many topics, including 29 FHH partner brands, watchmaking and gemology, manufacturing and craftsmanship, and watch movements and complications. All content is interactive and much of it is illustrated with animation.

