Hublot Opens its Second Manufacture


This week, Hublot officially inaugurated its second manufacture building in Nyon, Switzerland, which will increase not only the amount of space devoted to watchmaking but also the brand's … [Read more...]

Close-Up: Hublot’s Tonneau-Shaped “Spirit of Big Bang” Collection

Hublot Spirit of Big Bang -King Gold

First glimpsed during last year's SIHH week in Geneva, The Hublot Spirit of Big Bang watches are a bit of a departure for the brand in that they are all in tonneau cases — a style Hublot has … [Read more...]

A World Record: Vacheron Constantin Unveils a Watch with 57 Complications

Vacheron Constantin Reference 57260 - front-back

On September 17, at a press event at its manufacture and headquarters in Plan-les-Ouates on the outskirts of Geneva, Vacheron Constantin unveiled the most complicated watch ever made. The double-dial … [Read more...]

Highlights from the “Breguet: Art and Innovation in Watchmaking” Exhibit

Breguet No. 5 Automatic

"Breguet: Art and Innovation in Watchmaking," the largest exhibition of antique Breguet timepieces ever presented in the United States, opens tomorrow, September 19, 2015, at San Francisco's Legion of … [Read more...]

Preview: 3 Antique Watches from “Breguet: Art and Innovation in Watchmaking” Museum Exhibit

Breguet No. 3519 - Movement

Beginning September 19, 2015, the Legion of Honor at the Fine Arts Museums of San Francisco will host "Breguet: Art and Innovation in Watchmaking," an exhibit comprising the largest collection of … [Read more...]

Brand to Watch: Vortic Watches Launches with American Artisan Series

Vortic watch

Although its heyday ended a century ago, the passion for watchmaking never really left American soil. Today, entrepreneurial and passionate young watchmakers are finding ways to bring horology home … [Read more...]

Which Watch Brands Spent the Most on Advertising in 2014?

Rolex Ad

More big spenders are spending more. That’s the situation with watch advertising in the U.S. market. Watch companies here spent an estimated $535.36 million on advertising in 2014, according to … [Read more...]

Military Time: Watch Insider Presents 10 Watches With NATO Straps

Blancpain Fifty Fathoms Bathyscaphe Flyback Chronographe

In recent years I've taken to "pimping out" my new and old watches, some of them military watches, by replacing their original straps with colorful NATO straps. New releases from recent Baselworld … [Read more...]

The Wearables Arrive: The Scoop on All the New Smartwatches From Baselworld 2015

Frederique Constant Horological Smartwatch

According to an old joke, Albert Einstein once said that he wanted to die in Switzerland, not elsewhere, “because everything happens 20 years later there.” This year, Baselworld proved Einstein … [Read more...]

Getting to Know Nomos: 6 Important Nomos Watches

Nomos Zürich Weltzeit

Nomos watches are well-known in their native Germany, but not nearly as familiar to watch lovers in the U.S. as other Glashütte-based watch brands such as A. Lange & Söhne and Glashütte … [Read more...]

Close-Up: The Redesigned Breitling Avenger II Collection

Breitling Avenger II Seawolf

Breitling, which recently revamped its Colt collection as well as tweaked the look of its newest Chronomat Airborne watches, has also given a redesign to another popular line in its portfolio, the … [Read more...]

New Tiffany Watch Collection Pays Tribute to the “New York Minute” (Updated with Live Photos)

Tiffany CT60 Calendar

Jewelery giant Tiffany & Co. has been fairly quiet in the men's watch arena in recent years but returned in a big way last week, announcing the launch of a brand-new watch collection called … [Read more...]

Brand to Watch: Angelus Returns

Angelus_U10 Tourbillon Lumière 150

Baselworld is the peak time of year for the launch of new watches. But every so often it also serves as the coming-out party for a new brand that’s entering the market. Such is the case for Angelus, … [Read more...]

H. Moser & Cie.’s Marketing Takes Aim at Apple

Moser Funky Blue Soldier 150

The smartwatch game has many in the watch world on the edge of their seats, and yesterday’s Apple Watch launch is only part of the picture. Since late last year, a number of watch brands in … [Read more...]

Apple Watch: Prices, Release Date, and More Info From the “Spring Forward” Event

Apple Watch - heartbeat

Apple formally launched its new Apple Watch (among other new products) at its "Spring Forward" press event this morning. And if watch fans had any doubt that the tech giant was looking to seriously … [Read more...]

The Apple Watch Launch: What We Know So Far

Apple Watch - orange strap

Today at 10:00 AM Pacific Time, Apple's "Spring Forward" event will be available as a live video stream on the company's website. The event is widely expected to produce the final details on the … [Read more...]

Frédérique Constant, Alpina and Mondaine Are First Brands with New MMT Horological Smartwatch Tech

Frederique Constant smartwatch

As reported last night on WatchTime's social media channels, the smartwatch revolution continues to have an impact on traditional Swiss watch brands. The latest evidence came last night at a launch … [Read more...]

Close-Up: The Award-Winning, Bauhaus-Inspired Nomos Tangente Watch

Nomos Tangente Datum

Nomos Glashütte, a watch brand very popular in its native Germany and now making a big push in America as well, takes justifiable pride in its flagship timepiece, the starkly designed — and … [Read more...]

Who Tested Your Watch? A Guide to the Watch Industry’s Quality Marks


People often wonder just how good their watches are. A quality seal can help provide an answer: it shows that the watch has passed a test for its timekeeping ability and, in some instances, the … [Read more...]

The First Annual Watchstars Awards: Here Are the 5 Winning Watches for 2014

Patek Philippe Grandmaster Chime

Last week, the winners of the 2014 Watchstars Awards were announced, as selected by an international committee of experts. The Watchstars Awards are international watch awards, intended to honor … [Read more...]

Close-Up: Blancpain Fifty Fathoms Bathyscaphe

Blancpain Fifty Fathoms Bathyscaphe pair

At Baselworld 2013, two iconic sport watches — the Rolex Daytona and TAG Heuer Carrera — celebrated their 50th birthdays with new models, while another historic watch brand, one with "50" in its … [Read more...]

TAG Heuer Focuses on Caliber 1887, Delays Launch of Carrera CH80

TAG Heuer Calibre CH80

If you're anticipating the release of the announced release of the new TAG Heuer Carrera CH80 chronograph, you will need to wait a bit longer. TAG Heuer has announced today it has decided to focus on … [Read more...]

Watch Insider: Tissot Offers Automatic 80-Hour Movements at Affordable Prices

Tissot Luxury Automatic

At first glance, Tissot's Powermatic 80 automatic caliber appears to be just another ETA movement. But as I reveal in this article from my blog,, that impression is way off the mark. … [Read more...]

Omega’s New Watch Certification: What Makes It Different?

Omega Seamaster Master Co-Axial Chrono

In December, Omega and METAS, the Swiss Federal Institute of Metrology, held a joint press conference in Geneva to announce a new collaboration. Starting in 2015, Omega watches that are badged "Master … [Read more...]

The New Waltham Watches: An American Classic Returns with a Modern Swiss Twist

Waltham CDI - front

Waltham is a name well-known to American aficionados of vintage watches and clocks. This fall, the quintessential American watch brand — absent from the United States since the 1980s — returns to … [Read more...]

Which Watch Brand Spends the Most on Advertising?

Rolex/Chanel/BellRoss/Omega graphic

Watch brands spent almost half a billion dollars on advertising in the U.S in 2013. The total was $492.68 million: a record high, and up 23.3 percent from the 2012 total. That figure comes from … [Read more...]

A Look Back: The 3 Biggest Surprises at SIHH 2014

Baume & Mercier Clifton 1892 Flying Tourbillon

I know, I know, you are supposed to expect the unexpected. Even so, I did not expect what Baume & Mercier, Greubel Forsey and Cartier unveiled at this year's watch fair in Geneva. Here is a look … [Read more...]

3 Standout Features of Citizen Watch Co.’s New York Flagship Boutique

Citizen NYC Boutique - Ceiling

Citizen Watch Company of America has opened its first dedicated retail concept store in North America. The Japanese brand's global flagship boutique, which opened its doors to the public on November … [Read more...]

16 Prize-Winning Watches from the 2014 Geneva Grand Prix

Breguet Classique Chronometrie 7727

On October 31st, the 14th annual Grand Prix d'Horlogerie de Genève — the watch world's equivalent of the Oscars — was held at Geneva's Grande Theatre. The international jury of watch experts … [Read more...]

WatchTime Q&A: Seiko Watch CEO Shinji Hattori on Seiko’s First U.S. Boutique

Seiko CEO Shinji Hattori

Seiko Corporation of America has opened a boutique at 510 Madison Avenue in New York between 52nd and 53rd Street. The official opening was August 19. Seiko has many boutiques in Asia but this is its … [Read more...]