Brand to Watch: Angelus Returns

Angelus_U10 Tourbillon Lumière 150

Baselworld is the peak time of year for the launch of new watches. But every so often it also serves as the coming-out party for a new brand that’s entering the market. Such is the case for Angelus, a name with serious watchmaking history. Angelus was a Swiss brand of some repute until (like many of its compatriots) it was wiped out by the quartz revolution in the 1970s. Now it’s making a return under notable new management. … [Read more...]


H. Moser & Cie.’s Marketing Takes Aim at Apple

Moser Funky Blue Soldier 150

The smartwatch game has many in the watch world on the edge of their seats, and yesterday’s Apple Watch launch is only part of the picture. Since late last year, a number of watch brands in Switzerland (and elsewhere) have been mobilizing, figuring out new strategies that will allow them to compete with Apple’s high-profile new product. Brands like Montblanc, Frederique Constant and Alpina have thrown their hats in the ring quickly, debuting new wearable technology to complement their … [Read more...]


Apple Watch: Prices, Release Date, and More Info From the “Spring Forward” Event

Apple Watch - heartbeat

Apple formally launched its new Apple Watch (among other new products) at its "Spring Forward" press event this morning. And if watch fans had any doubt that the tech giant was looking to seriously compete in not only the "wearable technology" arena but the luxury timepiece industry as well, they should put those doubts to rest. What follows are some bullet points from my notes on the press conference. … [Read more...]


The Apple Watch Launch: What We Know So Far

Apple Watch - orange strap

Today at 10:00 AM Pacific Time, Apple's "Spring Forward" event will be available as a live video stream on the company's website. The event is widely expected to produce the final details on the company's long-awaited smartwatch, the Apple Watch. … [Read more...]


Frédérique Constant, Alpina and Mondaine Are First Brands with New MMT Horological Smartwatch Tech

Frederique Constant smartwatch

As reported last night on WatchTime's social media channels, the smartwatch revolution continues to have an impact on traditional Swiss watch brands. The latest evidence came last night at a launch event in San Francisco, where Frédérique Constant CEO Peter Stas announced  the debut of the MMT (Manufacture Modules Technologies) smartwatch technology platform, a joint venture that represents, according to Stas, "the bridge between Silicon Valley and Switzerland." … [Read more...]


Close-Up: The Award-Winning, Bauhaus-Inspired Nomos Tangente Watch

Nomos Tangente Datum

Nomos Glashütte, a watch brand very popular in its native Germany and now making a big push in America as well, takes justifiable pride in its flagship timepiece, the starkly designed — and multiple design-award-winning — Tangente watch, which applies Bauhaus design principles to its dial. … [Read more...]


Close-Up: The Redesigned Breitling Avenger II Collection

Breitling Avenger II Seawolf

Breitling, which has recently revamped its Colt collection as well as tweaked the look of its newest Chronomat Airborne watches, has also given a redesign to another popular line in its portfolio, the Breitling Avenger series. The Breitling Avenger II collection includes two chronographs, one divers' watch, and one GMT watch. … [Read more...]


Who Tested Your Watch? A Guide to the Watch Industry’s Quality Marks

thumbnail

People often wonder just how good their watches are. A quality seal can help provide an answer: it shows that the watch has passed a test for its timekeeping ability and, in some instances, the quality of its finishing. COSC and the Geneva Seal are by far the best-known issuers of quality certificates, but there are many others. Some, like these two, test watches from multiple brands; others, such as the Patek Philippe Seal, from just one. From our February 2014 issue, here’s a look at 11 … [Read more...]


The First Annual Watchstars Awards: Here Are the 5 Winning Watches for 2014

Patek Philippe Grandmaster Chime

Last week, the winners of the 2014 Watchstars Awards were announced, as selected by an international committee of experts. The Watchstars Awards are international watch awards, intended to honor “the best watches of the world” in different categories. This was Watchstars’ inaugural year. There were five categories, each with one winner. … [Read more...]


Military Time: Watch Insider Presents 10 Watches With NATO Straps

Blancpain Fifty Fathoms Bathyscaphe Flyback Chrono

In recent years I've taken to "pimping out" my new and old watches, some of them military watches, by replacing their original straps with colorful NATO straps. At this year's Baselworld, I found that I may have helped start a trend, as I saw many new watches that had these military-style cloth straps as original equipment. In this article from my blog, Watch-Insider.com, I showcase 10 of these watches. … [Read more...]


Close-Up: Blancpain Fifty Fathoms Bathyscaphe

Blancpain Fifty Fathoms Bathyscaphe pair

At Baselworld 2013, two iconic sport watches — the Rolex Daytona and TAG Heuer Carrera — celebrated their 50th birthdays with new models, while another historic watch brand, one with "50" in its name, celebrated its 60th. Blancpain's influential Fifty Fathoms divers' watch, now an entire collection, went back to the basics of its 1953 creation with the release of the vintage-inspired Fifty Fathoms Bathyscaphe. … [Read more...]


TAG Heuer Focuses on Caliber 1887, Delays Launch of Carrera CH80

TAG Heuer Calibre CH80

If you're anticipating the release of the announced release of the new TAG Heuer Carrera CH80 chronograph, you will need to wait a bit longer. TAG Heuer has announced today it has decided to focus on the production of a single chronograph movement, Caliber CH1887, launched in 2010. … [Read more...]


Watch Insider: Tissot Offers Automatic 80-Hour Movements at Affordable Prices

Tissot Luxury Automatic

At first glance, Tissot's Powermatic 80 automatic caliber appears to be just another ETA movement. But as I reveal in this article from my blog, Watch-Insider.com, that impression is way off the mark. Much like Swatch's new Sistem 51 caliber, this one represents another quiet watchmaking revolution. … [Read more...]


Omega’s New Watch Certification: What Makes It Different?

Omega Seamaster Master Co-Axial Chrono

In December, Omega and METAS, the Swiss Federal Institute of Metrology, held a joint press conference in Geneva to announce a new collaboration. Starting in 2015, Omega watches that are badged "Master Co-Axial" will be officially certified by METAS, using a new testing system. But what does this mean for Omega, and for watch certification systems in general? Let's take a look. … [Read more...]


The New Waltham Watches: An American Classic Returns with a Modern Swiss Twist

Waltham CDI - front

Waltham is a name well-known to American aficionados of vintage watches and clocks. This fall, the quintessential American watch brand — absent from the United States since the 1980s — returns to that market with new Waltham wristwatches that call to mind the brand's long and storied history but are also decidedly modern. … [Read more...]


Getting to Know Nomos: 6 Important Nomos Watches

NOMOS Zuerich Weltzeit

Nomos watches are well-known in their native Germany, but not nearly as familiar to watch lovers in the U.S. as other Glashütte-based watch brands such as A. Lange & Söhne and Glashütte Original. Nomos watches, in fact, have their own distinctive look (the brand has won several international design awards) and are fairly reasonably priced despite the fact that they all have in-house movements made in the traditional Glashütte style. As the brand becomes more prominent in the U.S., we … [Read more...]


Which Watch Brand Spends the Most on Advertising?

Rolex/Chanel/BellRoss/Omega graphic

Watch brands spent almost half a billion dollars on advertising in the U.S in 2013. The total was $492.68 million: a record high, and up 23.3 percent from the 2012 total. That figure comes from Kantar Media, which each year compiles estimates of ad spending for a range of different products. The figures for 2013 signal that the U.S. watch market is still growing, especially as Swiss luxury brands turn their sights back from China to this country. … [Read more...]


A Look Back: The 3 Biggest Surprises at SIHH 2014

Baume & Mercier Clifton 1892 Flying Tourbillon

I know, I know, you are supposed to expect the unexpected. Even so, I did not expect what Baume & Mercier, Greubel Forsey and Cartier unveiled at this year's watch fair in Geneva. Here is a look back at the three biggest surprises of SIHH 2014 - as we're all looking forward to the surprises that SIHH 2015 might offer next January. … [Read more...]


3 Standout Features of Citizen Watch Co.’s New York Flagship Boutique

Citizen NYC Boutique - Ceiling

Citizen Watch Company of America has opened its first dedicated retail concept store in North America. The Japanese brand's global flagship boutique, which opened its doors to the public on November 20, is located at 1500 Broadway, in New York City's Times Square, and features a full range of Citizen watches and a number of innovative touches. Here are three aspects we found interesting. … [Read more...]


16 Prize-Winning Watches from the 2014 Geneva Grand Prix

Breguet Classique Chronometrie 7727

On October 31st, the 14th annual Grand Prix d'Horlogerie de Genève — the watch world's equivalent of the Oscars — was held at Geneva's Grande Theatre. The international jury of watch experts handed out prizes in 16 categories, including the prestigious "Aiguille d'Or" grand prize, awarded to Breguet for its Classiqu Chronometrie. Scroll down for the full list of winners. … [Read more...]