Watch Features

Welcome to WatchTime's watch features section. Here you will find watch feature stories, watch reports, interesting watch technology coverage, interviews with watch brands, background articles about watches, watch brands and technical stories.

5 Milestone Breitling Watches, from 1915 to Today

Breitling Chronomat - 1941

Pilots rely on Breitling’s chronographs, but calendars, world timers and divers’ watches also are part of the brand’s 130-plus-year history. Here are five important Breitling watches, including the Breitling Emergency, that helped define the brand's identity from 1915 through the modern day. For the full list of 20 milestone Breitling watches, download the complete article from the WatchTime online shop, or check out the May-June issue of WatchTime, on sale May 13, 2014. … [Read more...]


10 Things to Know About Rolex

10 Things to Know About Rolex

Rolex is the world’s most widely recognized luxury watch brand. That global recognition is the product of decades of success in a range of fields, from early timekeeping records to a string of important firsts, not to mention film appearances and associations with James Bond, Paul Newman, and other notables. Here are 10 key things you should know about Rolex. … [Read more...]


Fossil Watches Made in Switzerland? Inside Fossil’s Swiss Mission

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The fashion-watch company Fossil, a giant of the Hong Kong watch industry, is making more watches in Switzerland. Why? Norma Buchanan tells us in this feature article from the February 2014 issue of WatchTime Magazine.  … [Read more...]


Timepiece Timeline: The History of Seiko Through 12 Milestone Seiko Watches

Seiko 5-Sports-Speed-Timer - 1969

Those who know Seiko mainly for its lower-priced quartz watches — and even many who have recently discovered the Japanese brand's high-horology Grand Seiko timepieces — may be unaware that Seiko's history of watchmaking stretches all the way back to the late 19th century, and includes several watch-world firsts. Here are the highlights. … [Read more...]


Watch Insider: Discover 100 Years of Rolex Chronometers and Rolex Oyster Watches

Rolex Datejust - 1945

One hundred years ago, in 1914, the Kew Observatory in Great Britain granted a “Class A” chronometer certificate to a wristwatch for the very first time. This was a major achievement for the timepiece in question, a tiny Rolex watch, and it also marked the advent of the modern precision wristwatch. … [Read more...]


Remaking Moser: New Owners Revitalize the H. Moser & Cie. Watch Brand

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By streamlining production and focusing on profitability, the new owners of Schaffhausen-based H. Moser & Cie. hope to give the brand a second chance. In this feature from WatchTime's March-April 2014 issue, we explore how the new Moser came about. … [Read more...]


Timepiece Timeline: Top 10 Milestones from 10 Years of Greubel Forsey Watches

Greubel Forsey Double Tourbillon 30 Vision

Greubel Forsey, the boutique luxury watch brand specializing in complicated watches with multiple tourbillons, marked its 10th anniversary in 2014. Though it still produces only around 100 pieces per year, the Greubel Forsey watch brand has come a long way since its memorable debut at the 2004 Baselworld watch fair, and can look back on a decade of milestones. Here are the top 10. … [Read more...]


Concept to Caliber: The Story Behind Audemars Piguet’s Manufacture Caliber 3120

Audemars Piguet Calibre 3120

In this in-depth profile from the WatchTime archives, discover how Audemars Piguet brought its manufacture movement, Caliber 3120, to life, from concept to finished caliber, and see behind-the-scenes photos of Audemars Piguet watchmakers at work assembling the movement. … [Read more...]


Smartwatches – Smartphones for Your Wrist (Updated with News on the new Swatch Smartwatch)

Sony SmartWatches

After smartphones come the smartwatches: IT companies — and, perhaps, even some traditional watch companies — are bringing intelligent watches onto the market, and the demand for them is growing. Scroll down for a primer on these groundbreaking devices, including the latest news on the long-rumored Apple smartwatch which was finally launched on September 09, 2014. … [Read more...]


Buyer Beware: The Rise of Counterfeit Luxury Watches on the Internet

Confiscated Counterfeit Watches

Looking for cheap watches or discount watches on the internet? Better think twice before making that purchase. In this article from WatchTime's February 2013 issue, we explore how sales of these counterfeit watches are hurting both collectors and the watch industry. … [Read more...]


Watch Review: Montblanc Meisterstück Heritage Perpetual Calendar

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Montblanc introduced the Meisterstück fountain pen 90 years ago. With a deep black finish, gold rings and clip, a cap inlaid with the Montblanc star emblem, and a handcrafted nib, the pen became a famous status symbol. The brand launched the Meisterstück Heritage Collection of timepieces to mark the 90th birthday of this iconic writing instrument. In this article from WatchTime's August 2014 issue, we take a closer look at the collection’s perpetual calendar model. … [Read more...]


Watch Test: Longines Avigation Oversize Crown

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The Longines Avigation Oversize Crown, launched last year, is modeled on a Longines pilots’ watch from the 1920s. Its most salient feature is, as its name suggests, its crown, which is prominent not just because it’s huge but because it protrudes very far from the case. In the chronograph version of the watch, the one we tested in WatchTime's April 2014 issue, a chronograph button is integrated into the crown. The watch is a monopoussoir: the same button is used to start, stop and reset the … [Read more...]


7 Signs Chopard is Serious About High Watchmaking

Chopard Fleurier - watchmaking

Recently, WatchTime was among a select group of media outlets invited to tour and explore Chopard's Swiss watchmaking operations in Geneva and Fleurier. By the end of the comprehensive visit, it was clear that Chopard, a brand still known more for high jewelry than high horology, is devoted to making its mark on the men's luxury watch market. Here are seven reasons why. … [Read more...]


What Makes a Dive Watch a Dive Watch?

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One leading source offers a definitive answer to the question of what determines whether a timepiece can legitimately called a "dive watch" or "divers' watch" in this article from the June 2014 issue of WatchTime.  … [Read more...]


Buying a Chronograph? Here Are 10 Things You Should Know

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Sometimes, the analysis of which watch to buy proceeds little further than, “Wow, that one looks cool.” Chronographs, however, are often thought of as “tool watches,” and when it comes to tools, you want the right one for the job. To guide your choice, in this article from WatchTime's February 2014 issue we offer 10 factors to consider when selecting a chronograph, to help make sure it suits your wants, and your needs. … [Read more...]


10 Things to Know About TAG Heuer

Steve McQueen Heuer Monaco

TAG Heuer is one of the world’s leading luxury watch brands, offering a strong history of innovation, deep connections with sports timing and automobile racing, and more recently, a series of groundbreaking developments in the field of ultra-fast mechanical chronographs. Here are ten things you should know about TAG Heuer. … [Read more...]


The Watches of James Bond

Doctor No

He doesn’t just have a license to kill; he also has a license to tell time. Bond’s creator Ian Fleming made sure to give the world’s most famous secret agent a wristwatch in his novels. In the eleventh volume (there are a total of 14 original editions), On Her Majesty’s Secret Service, which was published in 1963, Fleming offers the reader a very precise description of this watch. James sees a “heavy Rolex Oyster Perpetual on a metal watch bracelet as he awakes in the middle of the … [Read more...]


Rocket Watch: How the Omega Speedmaster Became the Omega Moonwatch

Alan Bean wears Omega Speedmaster on moon

When the Omega Speedmaster watch was introduced in 1957, no one imagined that it would later accompany a parade of space pioneers to the moon. Click here to read WatchTime's fascinating history of the Omega "Moonwatch," from the June 2012 issue. … [Read more...]


WatchTime Exclusive: Inside Rolex Bienne

Rolex Bienne building

On a rare tour of Rolex’s movement-manufacturing complex in Bienne, Switzerland, WatchTime's Joe Thompson and Norma Buchanan witnessed the making of the Cosmograph Daytona Caliber 4130. We reported on it in this feature from our March-April 2010 issue. … [Read more...]


Watch Winders 101

Gucci Time Box by Scatola del Tempo

Watch winders are machines with a simple but vital task to perform for watch owners: ensuring that automatic (or self-winding) watches have sufficient energy for their clockwork drive by generating constant and steady motion. But that’s not all watch winders can do. The selection of models, sizes, designs and functions of available watch winders is as full of variety as the watch winders themselves. Watch winders can be differentiated based on their functions as well as their design (stand-up … [Read more...]