Three Watches in One: the Glam Rock SoBe Tech Men’s Collection

Three Watches in One: the Glam Rock SoBe Tech Men’s Collection

SoBeTech_150Confession: thus far, we here at WatchTime haven’t paid much notice to Miami-based Glam Rock, what with the brand’s entry-level price points, quartz movements, and mostly feminine appeal. But recently, the brand — the brainchild of Italian watch designer Enrico Margaritelli — launched a men’s line with a clever feature that should appeal to all watch lovers and collectors, regardless of their tax bracket.

The new SoBe Tech collection are definitively masculine in style and size (50-mm cases, dashboard-inspired dials, carbon fiber details) and use quartz chronograph movements from the Swiss manufacturer Ronda. But their most interesting aspect is their patented interchangeability function, which the company calls “Just Click” technology: each model comes with three removable stainless-steel bezels that pop on and off the case with the simple click of a finger. This means you could wear it with a simple carbon-fiber bezel in the morning, a tachymeter-scale bezel in the afternoon, and a divers’-style 60-seconds-counter bezel in the evening. Also, each model is compatible with several interchangeable straps and bracelets (sold separately and, again, easily switched by hand; no special tools or visit to a watch repair shop necessary), which include options such as “racing-style” perforated leather, textured “tire-tread” silicone, and stainless-steel bracelets with or without gold IP coating. A plethora of colors and styles are available to peruse at the brand’s website,

Prices start at $695 to $1,125 — unless you’re looking to really “glam” it up with one of the diamond-bezel versions, which retail for up to $4,295. It’s almost like getting three new watches for the price of one very inexpensive one.


SoBeTech three-shot

Check out our other blog posts for more watches under $1,500:


About Mark Bernardo

Mark Bernardo is the digital media editor of WatchTime magazine, responsible for developing and overseeing the editorial content on as well as for WatchTime's tablet editions for the iPad, Nook, and Kindle. As WatchTime's managing editor, from 2006 through 2011, he has written about numerous watch companies from major brands like Omega, TAG Heuer and Piaget, to exclusive artisan lines such as Jean Dunand, De Bethune and DeWitt. Prior to joining WatchTime, he was the editor of Smoke, a lifestyle magazine for cigar enthusiasts, whose beats included cigars, watches, cars, wines and spirits, celebrities, men's fashion, and other subjects, and has written about luxury items for a variety of men's-interest publications, including Robb Report, Robb Report Motorcycling, Stratos, Worth, and Bloomberg Markets.

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