Men’s lifestyle brand 2(X)IST is branching out into watches with the help of Jason Wilbur, who is known for designing the Devon Tread watches. The first series of watches will be available to consumers in Fall 2012. They will range between $495 and $795 at retail, including department and specialty stores where 2(X)IST is sold as well as independent fine watch and jewelry retailers. Below is a sneak peek of the prototype at JCK.
Who needs or wants an underwear watch?