Rolex has entered into a long-term partnership with Formula 1 Racing as Official Timekeeper and Official Timepiece, effective as of 2013. As many watch fans and racing fans know, this role was previously held by Hublot, who recently released two Formula 1 themed watches, the F1 King Power Austin and the F1 King Power Great Britain.
As Official timekeeper, Rolex will give the time in different locations during each Grand Prix and the Rolex logo will also be positioned around the circuit and at several corners during Formula 1 races. Rolex’s new partnership with Formula 1 is part of the brand’s long history with motorsports, including, most notably, its partnership in the 1950s with the Daytona International Speedway, which later lent its name to the chronograph Rolex created for racecar drivers, the Cosmograph Daytona.
“Rolex watches are symbolic of the quest for the highest level of performance and reliability that is epitomized by Formula One. Over the last 50 years both Rolex and Formula 1 have grown into world-leading aspirational brands and there will be many fantastic opportunities that we can enjoy together,” said Gian Riccardo Marini, Chief Executive Officer of Rolex SA.
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