Richard Mille has announced rally driver Sébastien Loeb as its newest celebrity endorser, joining the lineup of sports stars already involved with the brand, which includes tennis champ Rafael Nadal and golfer Bubba Watson. Throughout his career, Loeb has earned a record-breaking nine world championship titles, 76 victories, and 112 podium finishes in the World Rally Championships. He also formed his own motor racing team, Sébastien Loeb Racing, in 2011. .
Through their partnership, Richard Mille will have the opportunity to place its watches in extreme conditions and test their performance and resistance to impacts as well as comfort. Sébastien Loeb, like RM’s other sporting partners, will wear a Richard Mille watch on his wrist while competing, starting with the Monte Carlo Rally from January 16-19.
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