Frédérique Constant has announced that Inès Sastre, world-famous model, actress and UNICEF representative, will be the brand’s new “Female Charity Ambassador” for the next two years. Sastre will play a major role in Frédérique Constant’s support of the World Heart Federation, and its “Hearts of Children” campaign, which continues the brand’s involvement in heart-related charities that began in 2009. This collaboration will include the Swiss watch manufacturer launching a “Ladies World Heart Federation” collection, in addition to its $50,000 donation to the cause on September 2012, during World Heart Day in Los Angeles. One hundred watches will be produced and donated to the World Heart Federation member organizations to support their efforts aimed at preventing cardiovascular diseases in women and children around the world.
The “Ladies World Heart Federation” Automatic Collection is a series of four unique models from Frédérique Constant to support the “Hearts of Children” campaign. The new models contain the brand’s FC-310 automatic winding movements. The dial features a Double Heart Beat aperture at the 12 o’clock position and the caseback is engraved with the World Heart Federation logo.
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