Based on an idea by jeweler and hotelier Tina Zegg, Hublot has launched a collect of denim-inspired “Jeans” watches. The collection comprises three new Hublot Big Bang watches, “Big Bang Jeans” for women, and one men’s diving watch, a new edition of the Hublot Oceanographic 4000 called the “Oceanographic 4000 Jeans”, all of which incorporate a detail of Dsquared denim from Tina Zegg. The dials and straps are made by an Italian denim manufacturer who supplies several luxury and fashion brands.
The official launch of the collection took place on February 18th at the Wellness Hotel Chasa Montana in Samnaun, of Zegg Hotels & Stores, in the Swiss Alps. The event was attended by the German Double Olympic and World skiing champion, Maria Höfl-Riesch, a Hublot ambassador since 2011, as well as by Jean-Claude Biver, chairman of Hublot, and Tina Zegg and Carlo Cerlati of Zegg & Cerlati in Monaco. The Oceanographic 4000 Jeans is a special edition exclusively created for Zegg & Cerlati boutiques, at Place du Casino in Monte Carlo, Ischgl in Austria, and Samnaun in Switzerland. The Big Bang Jeans will also be exclusively available until the end of summer in Monaco.
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