The Greening of Jaeger-LeCoultre Continues With Electric Company Car

The Greening of Jaeger-LeCoultre Continues With Electric Company Car

After setting up public transport service by bus and encouraging car-sharing since October 2007, Jaeger-LeCoultre is now confirming its commitment to environmental protection by replacing one of its company cars with an electric car branded Jaeger-LeCoultre. Jaeger-LeCoultre is also devoting three parking places to employees’ electric cars. The three spots will be equipped with an electric terminal for recharging the vehicles during the day. The aim is to raise awareness amongst employees regarding electric cars while facilitating the use thereof.

In 2009, with the extension of the Manufacture, a new dimension was added to the Making Time More Beautiful project. Solar panels were installed on the roof of the new building in order to supply all its hot water requirements and around a third of its electrical needs. For the remaining two thirds, the Manufacture chose to use a local source of eco-friendly electricity by acquiring eco-hydropower from Romande Energie. This green power is produced using water from the lakes and rivers in the Vallée de Joux. This approach earned the Manufacture Jaeger-LeCoultre the Hydro-locale label and thus emphasies its desire to promote regional potential and clean energy resources.

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About Mark Bernardo

Mark Bernardo is the digital media editor of WatchTime magazine, responsible for developing and overseeing the editorial content on as well as for WatchTime's tablet editions for the iPad, Nook, and Kindle. As WatchTime's managing editor, from 2006 through 2011, he has written about numerous watch companies from major brands like Omega, TAG Heuer and Piaget, to exclusive artisan lines such as Jean Dunand, De Bethune and DeWitt. Prior to joining WatchTime, he was the editor of Smoke, a lifestyle magazine for cigar enthusiasts, whose beats included cigars, watches, cars, wines and spirits, celebrities, men's fashion, and other subjects, and has written about luxury items for a variety of men's-interest publications, including Robb Report, Robb Report Motorcycling, Stratos, Worth, and Bloomberg Markets.

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