Couture 2014: Bell & Ross B-Rocket Watches


Bell & Ross BR-03 B-RocketThe JCK and Couture watch and jewelry fairs are winding down, but we’re still covering some of the cool watches that we saw in Las Vegas this week. At the Couture show, we got a look at the new Bell & Ross BR 01 and BR 03 B-Rocket watches, as well as the aviation-inspired B-Rocket motorcycle.

To create the B-Rocket watch-and-motorcycle “dynamic duo,” Bell & Ross partnered with Shaw Harley Davidson to create a one-of-a-kind “airplane-motorcycle” whose design would incorporate classical aeronautic elements. More than a year in the design stage, the B-Rocket motorcycle, which Bell & Ross displayed at the Couture show, has a conical nose resembling that of a jet plane, adjustable fins that look like wings, jet-engine-like side-mounted turbines, and an aerodynamic rear section inspired by the cabin of a 1960s aircraft, among many other touches that both gearheads and classical aviation enthusiasts would appreciate.
Bell & Ross B-Rocket motorcycle

To accompany the launch of the concept bike, Bell & Ross launched two new watches. One is the Bell & Ross BR 01 B-Rocket, a chronograph watch with a 46-mm case and a tachymeter scale along the edge of the big dial, a useful tool for those who actually enjoy racing their bikes. The watch has subdials for the 60-second, 30-minute, and 12-hour chronograph counters. The small seconds counter at 3 0’clock is reminiscent of the graphic display used in experimental vehicle testing.

Bell & Ross BR-01 B-Rocket

The other watch, the Bell & Ross BR 03 B-Rocket, is the more complicated model, fitted with a large date window and a power reserve indicator in addition to the chronograph function of the BR 01. The dial of the BR 03 B-Rocket has several small cutouts that give the owner a glimpse at the complexity of the big date mechanism.

Bell & Ross BR-03 B-Rocket

I had an opportunity to try on the BR 03 (but not, unfortunately, to take a spin on the B-Rocket motorcycle). Here’s what it looks like on the wrist.

Bell & Ross BR-03 B-Rocket - on wrist

Both of the Bell & Ross B-Rocket watches have satin-brushed steel cases that are water-resistant to 100 meters, and are powered by Swiss-made automatic mechanical movements. The watches have padded black leather straps, lined and edged with red, echoing the leather seat of the B-Rocket motorcycle.

2 Responses to “Couture 2014: Bell & Ross B-Rocket Watches”

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  1. Manuel O. Cruz

    I’m interested in LED indoor spot lights white and white/yellow color. I need it for a watch boutique, that is one of the most prestigious watch store in Puerto Rico. Let me know what do you have for sale.

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  2. Robin Henry

    The B&R square shape is different and appealing. Lovely engineering and design. If I win the lottery any time soon, I’ll buy one, but I doubt if the motorcycle would be allowed to be used on Australian roads, although it looks lovely and the name well suited, it probably is a rocket.

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