Breilting Opens Second Florida Boutique


150Breitling has opened its second boutique in Florida at The Mall at Millenia in Orlando. The new boutique is the fourth the brand has opened in the United States in the past two years, and the second in Florida, including the first flagship boutique in midtown Manhattan, the Las Vegas store, and the location at Aventura Mall near Miami. And while Breitling has been growing in the U.S., it has also grown worldwide, with three new locations opening in China since December 2012.

In the over-500-square-foot space, the boutique will showcase a collection of more than 250 Breitling timepieces, including exclusive and limited-edition watches available only at the boutique, as well as the popular Breitling for Bentley collection.

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“With a record-setting number of tourists visiting the state this past year, and an influx of new residents, it’s clear that Florida is a very important market for Breitling, and plays an integral role in helping us achieve our global and domestic marketing goals,” said Breitling U.S.A. president Thierry Prissert. “Breitling’s new presence in Orlando will complement our current Miami boutique, helping serve both central and south Florida.”

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