Bovet to Open First U.S. Boutique

Swiss luxury watch brand Bovet will open its first U.S. boutique in New York City at 50 Central Park South. The boutique will be its fourth worldwide, joining its Moscow, Baku, and Berlin locations. The boutique, located in the Ritz-Carlton directly across from Central Park, will officially open in Autumn 2013.

Bovet will offer a unique collection of 50 timepieces exclusive to the New York boutique.  The pieces will each be engraved to commemorate the new boutique. The exclusive watches, which will be unveiled at the opening, will not be sold anywhere else in the world.

“I am very proud to bring the House of Bovet to New York, where collectors will be able to explore and discover our exceptional creations,” said Bovet owner Pascal Raffy. “To do this, I warmly thank Bovet’s longtime partners Jeffrey Khalaf and Michael Rosenberg from The Timepiece Collection for their invaluable contribution to this endeavor.”

To learn more about Bovet and its history, click here to read our profile of the company.