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Bell & Ross

A Brief History of Watch Lume, From Radium to Super-LumiNova - From radioactive paint to modern glow-in-the-dark technology
From radium and tritium to modern Super-LumiNova, the history of watch lume is a story of scientific progress, military necessity, and safer materials.
5 minutes
Sep 12, 2026
Super-LumiNova Explained: Why Watches Glow in the Dark - The science behind the glow
From tritium tubes to Super-LumiNova and glowing cases, here’s how luminous materials work in watches and why modern lume lasts longer and shines brighter.
8 minutes
Meet the Bell & Ross BR-05 GMT Green Steel - A fresh look for urban travel
Bell & Ross introduces the BR-05 GMT Green Steel, pairing the watchmaker's signature “circle within a square” design with a refined sage-green dial and a practical second-time-zone display.
3 minutes
Aug 22, 2026

Thoroughbreds for the Race Track: 8 Notable Racing Watches

Some watches are created with a need for speed — life in the fumes of high-octane race fuel and the chase to get to that checkered flag first. These are the horological thoroughbreds for the race track.
3 minutes
Jul 17, 2026

Bell & Ross and S.T. Dupont Celebrate the Art of Cigars with the BR-05 Chrono - A special model inspired by the world of premium cigars

Bell & Ross partners with French luxury house S.T. Dupont for a special edition of the BR-05 Chrono inspired by the world of premium cigars. It comes in a two-tone case complemented by a dial in warm tobacco tones.
3 minutes
Jul 13, 2026

Meet the Bell & Ross BR-03 Green Steel, a Green Signal for Instrument Aesthetics - The expressive power of green

With the BR-03 Green Steel, Bell & Ross expands its instrument watch color with a new dial color— one that plays on the expressive power of green at the intersection of technique and elegance.
3 minutes
It's Hip to be Square: A Spotlight on Bell & Ross - How a Shape Took Bell & Ross’s Success to the Next Level
From cockpit instruments to contemporary icons, Bell & Ross’s square watches transformed an unlikely shape into one of modern watchmaking’s most recognizable design signatures.
6 minutes
May 5, 2026
The Bell & Ross BR-X3 Micro-Rotor: Case and Movement as One - A square case reimagined as a movement platform
Bell & Ross dissolves the case and movement into a single unit. The BR-X3 Micro-Rotor is built 99 times – and is structurally hard to ignore.
4 minutes
May 5, 2026
Introducing the Bell & Ross BR-05 Blue Diamond Eagle 36 mm - Inspired by the Aquila constellation
With a diamond-set aventurine dial depicting the Aquila constellation, Bell & Ross expands its BR-05 line with a smaller, jewelry-oriented interpretation of its signature “round in a square” design.
3 minutes
Mar 25, 2026
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