Audemars Piguet is doing something a little different with their advertising. For a second year, Audemars Piguet is running a “domination program” with Roaring Thunder Media in which they’ll be featured on all interior and exterior signage, as well as on a digital monitor at New York City’s East 34th Street Heliport. The plan also includes five backlit interior static duratrans, an exterior vinyl building wrap featuring the Royal Oak Offshore 44mm, four Royal Oak wall clocks in-terminal, and tarmac signage on five heliport bays – three AP logos and images of the Extra-Thin Royal Oak Tourbillon in stainless steel, and the Royal Oak Chronograph in rose gold. Audemars Piguet have chosen this location in particular because they feel anyone flying in and out of the heliport is a potential Audemars client.
An aerial view of the Audemars Piguet images on the tarmac at New York’s East 34th Street Heliport
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