A. Lange & Söhne Heads to Australia

150Lange watch lovers can now purchase the “Up/Down” even if they’re “Down Under.” Adding to its 224 points of sale worldwide, German luxury brand A. Lange & Söhne has finally expanded its availability to Australia. As of the end of last year, A. Lange & Söhne watches — including models like the new 1815 “Up/Down,” one of the novelties presented at this year’s SIHH — are on sale at Watches of Switzerland in Melbourne. Established in 1997, this watch retailer runs four boutiques located within premium retail locations in Melbourne, Sydney, Brisbane, and Perth.

As Eric van der Griend, managing director of Watches of Switzerland, explains, “We are thrilled and honored for our Melbourne boutique to have been appointed the first point of sale in Australia for A. Lange & Söhne. To have Melbourne established as the point of sale is an acknowledgement of the maturity of the Australian watch market as a whole. Australian watch collectors and connoisseurs… have a keen appreciation for A. Lange & Söhne, so it is wonderful that they can now come to experience the distinguished timepieces locally.”

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