Norma Buchanan

About Norma Buchanan

Norma Buchanan is the executive editor of WatchTime magazine. She has been a reporter and editor for 30 years and has specialized in writing about watches and the watch industry for 18 years. She is also the author of "The Watch Buff's Book of Trivia."

WatchTime Exclusive: Inside Rolex Bienne

Rolex Bienne building

On a rare tour of Rolex’s movement-manufacturing complex in Bienne, Switzerland, WatchTime's Joe Thompson and Norma Buchanan witnessed the making of the Cosmograph Daytona Caliber 4130. … [Read more...]

Time For Her: 5 New Ladies’ Watches for Your Holiday Shopping List

Hermes Arceau Petite Lune - steel w/diamonds

We provide you a selection of the latest women’s watches to help you with your holiday shopping in this excerpt from WatchTime's upcoming November-December 2015 issue. Cartier’s Clé (French … [Read more...]

Mastering the Rolex Sky Dweller (With Video)

Rolex Sky-Dweller White Gold

In the past half-century, since it launched its GMT-Master, Rolex has brought out just two new complications: the Rolex Yacht-Master II, in 2007, with a countdown yacht timer, and the Rolex … [Read more...]

Fossil Watches Made in Switzerland? Inside Fossil’s Swiss Mission


The fashion-watch company Fossil, a giant of the Hong Kong watch industry, is making more watches in Switzerland. Why? Norma Buchanan tells us in this feature article from the February 2014 issue of … [Read more...]

Timepiece Timeline: 24 Key Moments in the History of Oris Watches

Oris World Timer watch

In our December 2013 issue, we profiled Oris Watch CEO Ulrich Herzog and revealed how he steered the company to an all-mechanical future during the heart of the Quartz Crisis. Here are 23 milestone … [Read more...]

First Watch: U.S. Presidents and Their Timepieces

John F. Kennedy with Omega Ultra Thin

With the race for the 2016 presidential primaries already off and running, we felt it was the perfect time to share this feature on presidents and their watches from the WatchTime archives (December … [Read more...]

Watch Wallpaper: 7 Moon-Phase Timepieces

Jaeger-LeCoultre Master Calendar

In the article "Going Through a Phase," presented in WatchTime's December 2013 issue, executive editor Norma Buchanan explores a plethora of recently released moon-phase watches. Here are photos of … [Read more...]

Close-Up: Van Cleef & Arpels Midnight Planetarium Poetic Complication

Van Cleef & Arpels Midnight Planetarium

If you’ve ever wondered when Jupiter will next be aligned with Mars, Van Cleef & Arpels has a watch that will tell you. Its Midnight Planetarium Poetic Complication watch, introduced at SIHH … [Read more...]

Complications Eggsperts: The New Fabergé Watches

Faberge Visionnaire I Blue

High-horology companies Agenhor and APRP have come up with new complicated movements for Fabergé, of Imperial Egg fame. The Fabergé watches with these movements — two for ladies, one for men — … [Read more...]

The Wearables Arrive: The Scoop on All the New Smartwatches From Baselworld 2015

Frederique Constant Horological Smartwatch

According to an old joke, Albert Einstein once said that he wanted to die in Switzerland, not elsewhere, “because everything happens 20 years later there.” This year, Baselworld proved Einstein … [Read more...]

Time for Her: 7 Ladies’ Watches For Your Last-Minute Gift Consideration

Van Cleef & Arpels Astronomie Poetique Zodiac - Sagittarius

It's a few days before Mother's Day and you still haven't found the right gift for the woman who raised you? Read on. We offer a sampling of new women’s watches to make your last-minute shopping a … [Read more...]

Going Creative: 4 Artistic Watches

Van Cleef & Arpels Midnight Nuit Boreale

High horology isn’t just about movements: it’s also about aesthetics. The watch brands in Geneva call on a range of decorative techniques, such as guillochage, enameling, and skeletonizing, that … [Read more...]

Time Displays: Dresden’s Mathematics and Physics Salon


Dresden’s Mathematics and Physics Salon, with its scores of timepieces from Germany and elsewhere, reopened in 2013 after a six-year renovation. Norma Buchanan explored the hallowed halls in this … [Read more...]

Audio: Excerpts from WatchTime’s Exclusive Interview with Jean-Claude Biver

Jean-Claude Biver at TAG Heuer

In the March-April 2015 issue of WatchTime, on sale March 24, Executive Editor Norma Buchanan interviews LVMH watch bigwig and interim TAG Heuer CEO about his plans for the brand. In this excerpt from … [Read more...]

Presidential Watches: 9 Timepieces Owned by U.S. Presidents


As Presidents' Day approaches here in the United States, we at WatchTime decided it would be a great time to revisit our piece on watches worn by American presidents over the years. Scroll down to see … [Read more...]

Rolex Launches New Rolex Deepsea D-Blue Edition Dive Watch in New York

Rolex Deepsea D-Blue - front

Rolex has launched a new version of its deep-diving Rolex Deepsea watch. The new model ($12,350) features a dial that is dark blue at the top, and then darkens gradually to black at the bottom. Rolex … [Read more...]

The Big Fix: Behind Girard-Perregaux’s Makeover

Michele Sofisti

The new Girard-Perregaux Chrono Hawk goes under the microscope in WatchTime's November-December issue, on sale now. In this feature from the June 2013 issue, we delve into how new Sowind Group CEO … [Read more...]

Ringmaster: Patek Philippe CEO Thierry Stern Talks Minute Repeaters (Audio)

Patek Philippe CEO Thierry Stern

(As seen in the October issue of WatchTime.) You’ve seen the advertisement. It shows a man with a white glove on his right hand holding a watch up to his ear. The copy reads, “Of course, the … [Read more...]

Seconds City: Exploring La Chaux-de-Fonds

La Chaux-de-Fonds_Inside_Museum

In our March-April issue, on sale now on newsstands and for the iPad, Norma Buchanan visits the Swiss watchmaking town of Le Locle. In this feature story from our June 2009 issue, Buchanan journeys to … [Read more...]

Rolex to Launch Tudor in the U.S. this Summer

Tudor Heritage Black Bay watch

Rolex has confirmed to WatchTime that it will be launching its sister brand, Tudor, in the United States in the late summer. It has set up a new company, Tudor Watch USA LLC, in New York City. … [Read more...]

Mountain Climbing: Montblanc’s Journey to Haute Horlogerie


In this profile piece from WatchTime's January-February 2009 issue, executive editor Norma Buchanan reveals how Montblanc, a brand best known for pens, entered the heady world of haute horlogerie, and … [Read more...]

Piaget’s Gouverneur Collection: Pictures, Specs, and Video


Piaget's headline introduction at this year's SIHH watch fair in Geneva was a new collection of dress watches called Gouverneur. Click here to read our report on all three models in the line, … [Read more...]

TAG Heuer Carrera Caliber 17 Chronograph Jack Heuer 80th Birthday

TAG Heuer Carrera Calibre 17 Jack Heuer 80th

This year Jack Heuer, TAG Heuer’s honorary chairman and former chief, celebrates his 80th birthday. (Heuer is the great grandson of company founder Edouard Heuer.) In honor of the milestone the … [Read more...]

New from Parmigiani: Two Wristwatches Inspired by the Past


Parmigiani Fleurier has unveiled two new limited-edition wristwatches inspired by antique pocketwatches from a collection owned by Parmigiani Fleurier’s parent, the Sandoz Foundation. Both … [Read more...]

Salvaging Lange’s Most Complex Watch


When watchmaker Jan Silva got his first glimpse of the innards of the A. Lange & Söhne Grande Complication 42500 pocketwatch, made in 1902, his heart sank. He saw that restoring them to anything … [Read more...]

30 Minutes with Lutz Bethge Montblanc’s CEO discusses the brand’s high-watchmaking ambitions.


When Montblanc unveiled its Metamorphosis watch at the SIHH watch show in Geneva in January, many believed it would be years before the exotic new chronograph would be ready for market. After all, the … [Read more...]

The Man Behind the Brand: Pierre Jaquet-Droz


Pierre Jaquet-Droz was a real devil. Or at least people thought so. In 1758, Jaquet-Droz, whose name lives on in the high-end mechanical-watch brand owned by the Swatch Group, scared so many people … [Read more...]

Swiss Watch Industry Loses “Just” 4,200 Jobs


It could have been worse. Last year, Swiss watch companies eliminated “only” 4,200 jobs, compared with the more than 5,000 that some officials had predicted. Employment is now 49,097, a decline of … [Read more...]

TIME TEST: It’s Automatic


How much do you know about self-winding watches, past and present? Sharpen your pencil and set that cerebral rotor a’spinning. Answers, as usual, appear at the end. … [Read more...]

Time Test: French Twist


Watchmaking has its own mini-language: a set of French terms with specific horological definitions. Match the following words with their meanings. The answers appear at the bottom in the form of 3-C, … [Read more...]