About Norma Buchanan

Norma Buchanan is the executive editor of WatchTime magazine. She has been a reporter and editor for 30 years and has specialized in writing about watches and the watch industry for 18 years. She is also the author of "The Watch Buff's Book of Trivia."

Timepiece Timeline: 24 Key Moments in the History of Oris Watches

Oris World Timer watch

In WatchTime's November-December 2013 issue, we profiled Oris Watch CEO Ulrich Herzog and reveal how he steered the company to an all-mechanical future during the heart of the Quartz Crisis. Here are 23 milestone moments in the history of Oris watches, from its founding in 1904 to the present day. … [Read more...]

WatchTime Exclusive: Inside Rolex Bienne

Rolex Bienne building

On a rare tour of Rolex’s movement-manufacturing complex in Bienne, Switzerland, WatchTime's Joe Thompson and Norma Buchanan witnessed the making of the Cosmograph Daytona Caliber 4130. Buchanan reported on it in this feature from our March-April 2010 issue. … [Read more...]

Presidential Watches: 9 Timepieces Owned by U.S. Presidents

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As the United States celebrates Independence Day, we at WatchTime decided it would be a great time to revisit our piece on watches worn by American presidents over the years. Scroll down to see the list we've compiled of notable wristwatches and pocketwatches belonging to past (and current) commanders-in-chief. … [Read more...]

Mastering the Rolex Sky Dweller (With Video)

Rolex Sky-Dweller white gold

In the past half-century, since it launched its GMT-Master, Rolex has brought out just two new complications: the Rolex Yacht-Master II, in 2007, with a countdown yacht timer, and the Rolex Sky-Dweller, equipped with both a second time zone and an annual calendar, in 2012. In this feature from our Baselworld 2012 issue, we explain how the Sky-Dweller, and its innovative movement, work. … [Read more...]

4 Artistic Watches From SIHH 2014

Van Cleef & Arpels Midnight Nuit Boreale

High horology isn’t just about movements: it’s also about aesthetics. The watch brands at SIHH in Geneva called on a range of decorative techniques, such as guillochage, enameling, and skeletonizing, that can add as much to the cost of watch as can a notable manufacture movement. Here, four watches showcasing the skills that some high-end watch companies call the “metiers d’art.” … [Read more...]

SIHH 2014: Van Cleef & Arpels Midnight Planetarium Poetic Complication

Van Cleef & Arpels Midnight Planetarium

If you’ve ever wondered when Jupiter will next be aligned with Mars, Van Cleef & Arpels has a watch that will tell you. Its new Midnight Planetarium Poetic Complication watch has six rotating disks, each bearing a tiny sphere representing one of the six planets visible with the naked eye. … [Read more...]

Watch Wallpaper: 7 Moon-Phase Timepieces

Jaeger-LeCoultre Master Calendar

In "Going Through a Phase" in WatchTime's November-December 2013 issue (on sale October 29), executive editor Norma Buchanan explores this year's crop of new moon-phase watches. Here are photos of seven of them that you can download as desktop wallpaper. … [Read more...]

The Big Fix: Behind Girard-Perregaux’s Makeover

Michele Sofisti

The new Girard-Perregaux Chrono Hawk goes under the microscope in WatchTime's November-December issue, on sale now. In this feature from the June 2013 issue, we delve into how new Sowind Group CEO Michele Sofisti plans to cure what's been ailing that Swiss high-horology brand. … [Read more...]

Ringmaster: Patek Philippe CEO Thierry Stern Talks Minute Repeaters (Audio)

Patek Philippe CEO Thierry Stern

(As seen in the October issue of WatchTime.) You’ve seen the advertisement. It shows a man with a white glove on his right hand holding a watch up to his ear. The copy reads, “Of course, the acoustics of all minute repeaters have to be tested. In our family-owned watch company, the President does it.” The company in question is Patek Philippe. The man holding the watch is CEO Thierry Stern. … [Read more...]

Seconds City: Exploring La Chaux-de-Fonds

La Chaux-de-Fonds_Inside_Museum

In our March-April issue, on sale now on newsstands and for the iPad, Norma Buchanan visits the Swiss watchmaking town of Le Locle. In this feature story from our June 2009 issue, Buchanan journeys to another cradle of Swiss horology, La Chaux-de-Fonds, a town that is still, as Karl Marx described it a century and a half ago, “one giant watch factory.” … [Read more...]

Rolex to Launch Tudor in the U.S. this Summer

Tudor Heritage Black Bay watch

Rolex has confirmed to WatchTime that it will be launching its sister brand, Tudor, in the United States in the late summer. It has set up a new company, Tudor Watch USA LLC, in New York City. … [Read more...]

Mountain Climbing: Montblanc’s Journey to Haute Horlogerie

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In this profile piece from WatchTime's January-February 2009 issue, executive editor Norma Buchanan reveals how Montblanc, a brand best known for pens, entered the heady world of haute horlogerie, and explores the brand's ultra-complicated Grand Tourbillon Heures Mystérieuses. … [Read more...]

First Watch: U.S. Presidents and Their Timepieces

JFK_Omega_150

With the presidential race between Barack Obama and Mitt Romney heating up, we felt it was the perfect time to share this feature on presidents and their watches from the WatchTime archives (December 2008). Click here to find out what brands graced the wrists and waistcoasts of our chief executives. … [Read more...]

Piaget’s Gouverneur Collection: Pictures, Specs, and Video

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Piaget's headline introduction at this year's SIHH watch fair in Geneva was a new collection of dress watches called Gouverneur. Click here to read our report on all three models in the line, including photos of the watches and their movements along with an informative product video. … [Read more...]

TAG Heuer Carrera Caliber 17 Chronograph Jack Heuer 80th Birthday

TAG Heuer Carrera Calibre 17 Jack Heuer 80th

This year Jack Heuer, TAG Heuer’s honorary chairman and former chief, celebrates his 80th birthday. (Heuer is the great grandson of company founder Edouard Heuer.) In honor of the milestone the company is launching a limited edition (3,000 pieces) Carrera Caliber 17 Chronograph Jack Heuer 80th Birthday watch. It was during Jack Heuer’s tenure that the original Carrera, one of the world’s first automatic chronographs, was launched in 1969. The new model, like other current Carrera models, … [Read more...]

New from Parmigiani: Two Wristwatches Inspired by the Past

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Parmigiani Fleurier has unveiled two new limited-edition wristwatches inspired by antique pocketwatches from a collection owned by Parmigiani Fleurier’s parent, the Sandoz Foundation. Both wristwatches are part of Parmigiani’s Toric collection. Find images, prices and wallpaper inside. … [Read more...]

Salvaging Lange’s Most Complex Watch

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When watchmaker Jan Silva got his first glimpse of the innards of the A. Lange & Söhne Grande Complication 42500 pocketwatch, made in 1902, his heart sank. He saw that restoring them to anything resembling a working movement would be a Herculean labor. … [Read more...]

30 Minutes with Lutz Bethge Montblanc’s CEO discusses the brand’s high-watchmaking ambitions.

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When Montblanc unveiled its Metamorphosis watch at the SIHH watch show in Geneva in January, many believed it would be years before the exotic new chronograph would be ready for market. After all, the watch, with its 567 components, seemed hopelessly complex. The prototype on display was kept behind glass: it didn’t work well enough for a live demonstration. … [Read more...]

The Man Behind the Brand: Pierre Jaquet-Droz

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Pierre Jaquet-Droz was a real devil. Or at least people thought so. In 1758, Jaquet-Droz, whose name lives on in the high-end mechanical-watch brand owned by the Swatch Group, scared so many people with his mysterious, other-worldly machines that he was suspected of witchcraft. … [Read more...]

Swiss Watch Industry Loses “Just” 4,200 Jobs

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It could have been worse. Last year, Swiss watch companies eliminated “only” 4,200 jobs, compared with the more than 5,000 that some officials had predicted. Employment is now 49,097, a decline of 7.9% from 2008, and nearly the same as in 2007. Manufacturing jobs were hardest hit, declining 9.8%, to 36,275. … [Read more...]