In 2017, Favre-Leuba will celebrate its 280th anniversary. This is a remarkable milestone in the illustrious history of Switzerland’s second-oldest watch brand, and something the company is going to celebrate with a truly unique watch that really pushes the boundaries – a watch that quite literally goes above and beyond what other watches are capable of and makes a very clear statement.
For years the watchmaker has not been visible, almost disappearing from the market until the Tata Group, a world group to which the automobile brands Land Rover and Jaguar belong, bought the brand in 2011.
Today, Favre-Leuba is back with new timepieces and would like to surprise the world of functional watches with their technical innovations. “Now we are ready to show the brand,” says CEO Thomas Morf.
The following video interview with the CEO of the brand, conducted by Watchtime.net’s German editor Melanie Feist, reveals the appearance of Favre-Leuba’s new timepieces and their properties, and explains what makes them distinctive:
For more information please visit the brand’s official website.
Delighted to know you rare back ☘
Very interesting, I would like to see one in person.
I see nothing competing in the models shown, both in style or function. It’s going to hard to catch up with the rest of the higher end watch market. I do wish them well.