Hublot’s New Model
Hublot and Czech supermodel Veronica Varekova, an ambassador for the African Wildlife Foundation, are joining together to support a great cause and promote Hublot’s new women’s watch line. Varekova and Hublot held a press conference at Cipriani’s Downtown in New York City this past Thursday to announce their joint effort and to unveil the latest timepieces from the line. Varekova will be Hublot’s first celebrity representative for its women’s collection.
Hublot CEO Jean-Claude Biver was on hand to talk about the brand’s new campaign. Biver affirmed that more and more women desire to wear a timepiece that resembles a man’s watch. He added that Hublot’s inspiration for the line is to create a watch that is “strong, powerful, natural and big” and that uses “innovative colors and materials” symbolic of the modern woman.
Biver also commented on the importance of helping others. “The sharing process is the foundation of the Hublot family,” he asserted. As part of Hublot’s partnership with the African Wildlife Foundation, the organization’s logo will be incorporated into many of Hublot’s campaigns. Several joint events will also be held in support of the foundation’s cause.
Biver also used the occasion to announce that Hublot is opening a four-year watchmaking school at its Swiss factory. Each year, 25 participants will embark on a program that will teach them watchmaking skills at the highest level.
About the Author: My name is Amy Bernstein and I am WatchTime’s Projects Editor. I joined WatchTime in May of 2007, and was previously employed by the technical training department of a New York-based software company. I am the managing editor for WatchTime’s ladies’ magazine Saphir, as well as the annual Buyer’s Guide, a watch catalog for collectors. I am also responsible for handling the coordination of our Inside Basel/Geneva event series, which tours throughout the summer and fall to cities within the U.S. My other interests include writing, reading, running and dancing.
