November 26, 2009 | Mike Disher

Jaquet Droz Launches New Website

Jaquet Droz Website

On November 25, Jaquet Droz launched its new digital world. Navigation links launch visitors on travels around, over and into a sepia-toned Tim Burtonesque microcosm. Visitors can travel to La Chaux-de-Fonds, Geneva, London and Paris, retracing Jaquet Droz’s steps. Underground lie the roots of the manufacture, including aesthetic traditions and history. Once airborne, the traveler heads to Saturn’s rings for the latest news. The Moon is home to the catalog, and the Sun shines on the nearest points of sale.

Click the screen captures below to view larger versions, or click here to visit the new world of Jaquet Droz yourself.

Jaquet Droz new home page

Jaquet Droz in La Chaux-de-Fonds

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About the Author: My name is Mike Disher and I am WatchTime's online editor. My interest in watches dates to 1972 and I caught the internet bug in 1997. In 1999 I combined these interests by joining TimeZone.com as its first full-time employee, and later that year I attended my first Basel Fair. I managed TZ from 2000-2007, and in 2008 I joined WatchTime. My other interests include cycling, cars, building custom turntables, painting, and inventing.